Quincy Bingham from Be Found Online highlights the importance of taking an intergreted approach to social media marketing that includes organic social and paid social strategies.
8. On avg. our posts only reach
apprx. 7% –10% of our fans.
The fact is Facebook is a crowded
space. Of the 1,500+ stories a
person might see whenever they
log onto FB, News Feed displays
apprx 300.
To compensate for space, new FB
algorithms are designed to show
the MOST relevant content. Family
photos are more relevant than your
new, awesome product.
3. Fully reach existing fan base.
9. Like unpublished page posts in FB, promoted tweets aren’t shown to your followers, unless of course, you target them. They are an effective way to gain get your message AND gain followers.
Promoted tweets using twitter cards are highly effective when it comes driving website traffic, engagement, and growing your audience.
4. Grow fan/customer base.
10. 5. Quantitative measurement
•eCPE = (billable engagements + earned engagements)/cost
•eCPE = effective cost per engagement
•engagements = retweets, replies, favorites, follows, and clicks
•earned engagements = any non-billable engagement after the initial billable engagement
11.
12. PAID SOCIAL
•Target core demographics
•Leverage user input
•Grow fan base
•Reach more of existing fans
•More quantitative measurement
•Financial investment
•Direct response
ORGANIC SOCIAL
•Share engagement content
•Build communities
•Engage with loyal fan base
•Manage brand identity
•More qualitative measurement
•Time investment
•Brand awareness