Website: http://bit.ly/2ClgFHQ A CONTENT PLATFORM BRIDGING CREATIVE & PAID MEDIA Find Creators and Generate Custom Content Why work with Insense? Insense connects you with a meticulously curated community of brands with ready-to-go budgets for your creative.

1. A CONTENT
PLATFORM
BRIDGING CREATIVE
& PAID MEDIA
A L R E A DY T RU S T E D B Y TO P B R A N D S & AG E N C I E S L I K E .
..

2. The Problem is that:
Organic influencer posts waste impressions, lack the reach,
targeting & analytics needed to drive real conversions or actions.
Paid ads lack the authenticity of influencers and the organic
appeal of content they create
The Solution is to:
Combine the creative content and authoritative voice of organic
influencer campaigns with the power & ROI of paid social

3. CREATIVE CONTENT AMPLIFIED IN PAID
TO OUTPERFORM TRADITIONAL ASSETS
Why? — Organic posts lack reach & targeting, paid ads lack authenticity. Ensure influencer posts
get reach and visibility you want, and exposes the ads to more people - the right people - at any
time. Organic influencer campaigns are great for content, but organic + paid is how to drive the
strongest results.
How? — On Insense, connect w/ 35,000 influential content creators to generate authentic, on
brand content at scale, and through our unique FB integration, run paid social on the influencer
posts you get.
The Results? — 3X higher engagement rate vs. brand made assets & 3.5X lower CPE, while
delivering 20% more impressions overall — By running influencer posts as full ads, the brands
message is delivered by compelling creators, while still being seen by millions of targeted,
relevant consumers.

4. FROM CREATIVE CONCEPT TO AMPLIFICATION, ALL IN ONE PLATFORM
1. Amplify Influencer Posts &
Content in FB & IG ads
Seamlessly drive targeted paid media on influencer
handles + creatives
Integration w/ FB Ads Manager auto populates any
Ad Account w/ creative assets & influencer handles
Drive exponential reach & target any custom
audience
2. Economic & Authentic Content
Generation at Scale
All content custom made for your campaign
Influential creators produce all content per your
brand guidelines, and quickly
Match your brands aesthetic style or grant creative
freedom to diversify your asset library
3. Identify Creators That Fit Your
Campaign
Search by creator and audience stats - no more
guesswork
Activate 35k+ creators based on their audience stats or
any other parameter
Onboard creators and begin production right from your
dash - no more DM’s, emails and back-and-forth
messaging
4. Streamlined Workflows That
Create Efficiency
Selecting, scheduling, creating, approving, publishing,
tracking and payouts all happen in-app
Automate on-boarding and production workflows to
save time & resources
Chat with creators in-app and approve all content
before anything gets published

5. CREATIVE
PRODUCTION
A L R E A DY T RU S T E D B Y TO P B R A N D S & AG E N C I E S L I K E .
..

6. A NEW, IMPACTFUL APPROACH TO GENERATE CONTENT
1. Use Insense in-house, at a fraction of the cost + time of a
production studio or 3rd party creative agency.
2. Generate Video (short & long form), Vertical Videos &
Instagram Stories, Static Images or Boomerangs. You name it,
creators create it.
3. All content is custom, produced per your brand guidelines,
and quickly. Match the look and feel of an existing theme or
grant creative freedom to capture a new way of telling a
compelling story.
4. Branded creatives can be used for any purpose. Full usage
rights are included, in perpetuity. Advertisers may use
content in social, display, really any form of digital.

7. FRESH, CUSTOM CREATIVE, IN 4 STEPS
Define your visual content look & feel. Include any specific
details you need the content to reflect.
2. Submit your brief, and Insense will match you with fitting
content creators who are ready to join your campaign. Only
select the creators you like the most, and onboard them to
your campaign.
3. See your content come to life, in as little as 1 week. Interact
with creators in real time as they submit content drafts.
Approve the content you like or revise as needed, until it’s
just right.
4. Your content is done. What you do with it next is up to you.
Creators can publish content organically to their channels, if
needed. Export content for later use, or seamlessly sync the
content to FB Ads Manager to use right away in paid social.
1.

8. CHAT, GIVE FEEDBACK, REVISE & APPROVE, WITH
EACH CREATOR IN REAL-TIME, ALL IN ONE DASH

9. WITH
25
ORIGINAL
PIECES OF
CONTENT
8
INFLUENTIAL
CONTENT
CREATORS
$1.5K
TOTAL COST OF
CAMPAIGN
<1
PRODUCTION
WEEK TIMETURNAROUND
$60
AVG. PRICE PER
PIECE OF
CONTENT

10. PAID MEDIA
A L R E A DY T RU S T E D B Y TO P B R A N D S & AG E N C I E S L I K E .
..

11. RUN ADS USING CREATOR HANDLES
Thanks to our unique integration with FB Ads Manager, Insense allows
you create paid ads - using all of FB’s granular targeting and custom
parameters - that use the influencer’s handle. This is a new and
extremely powerful capability for brands, and represents the next
evolution in ‘influencer’ marketing.
You may now amplify this creative on
Facebook or Instagram in paid social
campaigns
Boost creator post

12. TRANSFORM UN-CLICKABLE ORGANIC POSTS TO HIGH PERFORMING, AUTHENTIC ADS
vs.
• Clickable, highly visible CTA
• Multiple CTA & tracking options
• Targeting to any custom audience
• Not clickable, user cannot copy paste URL from mobile, no targeting, limited to only the creators
audience VS. Highly visible, clickable CTA’s, tracking and targeting to any custom audience, any time.
ourordinarylife I’m all about savings this summer. With
the kids home all summer, I’m hitting up my local
@walmart for all our favorite products like @tidelaundry

13. CASE STUDY: DRIVING TARGETED REACH,
DELIVERING MEASURABLE CPG RESULTS
+20%
MORE
IMPRESSIONS
DELIVERED
3X
HIGHER EG RATE VS.
BRAND MADE ASSETS
3.5X
LOWER COST PER
ACTION
Challenge:
Nestle needed to drive large scale awareness of their Fitness cereal while ensuring the campaign still had an
element of fashion & lifestyle appeal, to truly win over their target audience of well-to-do, fashionable
millennials. Achieving the kind of massive reach that delivered measurable CPG results, while maintaining a
creative, stylish campaign feel, was Nestle’s key challenge.
Solution:
On Insense, Nestle was able to source a group of compelling, on-trend creators; Nestle worked with these
creators to produce lifestyle content that prominently included the product, but also appealed to the
discerning target audience with on-trend aesthetics and compelling personalities.
gorban_masha Good morning! Thanks to
@nestlefitness for my new favorite breakfast
routine. Check out my colab with Elle Magazine &
join me for their breakfast photo contest series
by clicking ‘Learn More’ …Lovely day to all.
By leveraging Insense’s unique ability to run influencer posts as full ads, Nestle’s brand message was delivered
by compelling influencers, while still being seen by millions of highly targeted, relevant consumers.

14. BONUS: STRATEGY TIPS
Combine Paid and organic:
Leverage the full power of Insense’s unique FB integration by running paid social on the influencer posts you get. This allows you to ensure your influencer
posts get reach and visibility you want. And it lets you expose the ads to more people - the right people - at any time. Organic influencer campaigns are great,
but organic+paid is how you can drive the strongest results.
Segment within your
campaign
You likely have several target demographics, so it’s worthwhile to understand what demographics and segments are responding best on social. If you work with a
creator who is a in a particular city, for example, try creating a custom FB audience that targets that city. This will ensure your brand is introduced to niche
audiences by someone they trust - not “just another influencer.”
Re-engage Top performing
Creators
Influencer campaigns are about creating a conversational relationship with your audience. Once you’ve run your influencer campaign, review results. See which
creators produce the best performing content, and re-engage them for additional campaigns. To your audience, this builds further credibility and deepens their
connection with your brand.
Retarget:
Creator content and influencer posts are a powerful way to excite your audience and compel a positive emotional response. But to truly capitalize on that
audience connection, and convert, Insense recommends a retargeting campaign. Once you’ve run your influencer campaign, create a custom Facebook audience
of people who engaged with your influencer ads. Serve a more conversion-oriented ad to this audience. They’ve already responded to the emotional hook of the
influencer content, now give them an actionable direct response ad that links to your site or landing page.

15. CREATORS, TIMELINES
AND
BUDGETS
A L R E A DY T RU S T E D B Y TO P B R A N D S & AG E N C I E S L I K E .
..

16. CREATOR INVENTORY
Insense represents over 35,000 creators and
influencers across a huge range of categories.
Using Insense, brands and agencies can select
creators who are a perfect fit for their specific
positioning goals.
Insense allows search by a range of demographic
and other parameters, including broad category,
sub-category, audience size, cost, audience
location, etc. Plus, we leverage big data to go
even deeper, providing insight into data like
audience interests and affinities.
Insense works with clients to define messaging
needs at a granular level, and then supplies
creators who are a precise match for specific
messaging goals.

17. INSENSE WORKFLOW & EXAMPLE TIMELINE
GET CONTENT
Work with selected creators to produce
influencer posts and content. All negotiation
and content submission happens in Insense
for a streamlined workflow.
ANALYZE, RETARGET & REPEAT
Once your campaign is launched, analyze your results:
engagement, CPM, CTR, and conversions. For maximum benefit,
re-engage with influencers who have produced good results, to
build further engagement and conversion from your audience.
Week 1-2 Weeks 3-5 Weeks 6-8 Weeks 8-10+
SELECT CREATORS
From thousands of creators, use Insense
search tools to find those who are exactly
the right match for your project.
RUN ORGANIC & PAID CAMPAIGNS
Create ad campaigns using FB Ads Manager. Combine
influencer posts and handles alongside the reach, targeting,
tracking and calls-to-action available in paid social.

18. WHAT $100K ON INSENSE CAN ENTAIL
Budget breakdown - (Saas license not included)
$50k to content production, $50k to paid
media
At least 50 creators in total, assuming ea. costs less than $1k (including
15-30% fee)
At least ~150 pieces of fresh, brand approved custom content (standard
photo, video or IG Story)
At least ~50 pieces of branded content published organically on IG by
creators
Full copyrights to each piece of content included (already pre-
negotiated in our T&C’s)
$50k paid media budget applied to amplifying top performing content
to scaled custom audiences at Advertiser’s discretion, via Facebook Ads
Manager (no fees here!)

19. CREATIVE GALLERY

23. Visit Insense now try for Free Trial in 30 days,
then upgrade for Basic Plan or Custom Plan
Click Here To Insense