10 reasons why marketers need to do content marketing and native advertising as part of their marketing and communication strategy. This presentation is part of GetCRAFT Jakarta Content Marketing Meetup series.

1. CONTENT MARKETING IN PRACTICE:
STRATEGY
EXECUTION
& RESULTSJakarta Content Marketing Meetup
Organized by: Sponsored by:

2. S.E. ASIAS’ PREMIER CONTENT NETWORK
A one-stop platform giving brands access to 1,000+ vetted creators in under 3 minutes

3. 1. SELECT CONTENT& SEE COSTS
Using our platform, quickly select what type of content to create or sponsor based on your budget

4. 2. FILL IN YOUR BRIEF
Using our easy to complete content brief, fill in details about your brand & campaign, minimizing confusion
and allowing your campaign to run smoothly.

5. 3. EFFORTLESSLY MANAGE CONTENT
Once your project is approved, GetCRAFT’s content experts help connect you to your desired content
creators & manage the content creation plus revision of all work

6. 4. ONE STOP PAYMENT PROCESS
Once your content has been created and passed GetCRAFT’s internal quality check, we’ll then proceed to
release payment to the creators on your behalf.

7. 5. RECEIVE PERFORMANCE REPORTS
Once your campaign is complete, you will receive detailed downloadable campaign performance reports,
allowing you to quickly optimize for future campaigns.

8. UP TO TODAY WE’VE RAN 1,500+
PROJECTS FOR 130+ BRANDS

9. CONTENT
WHY DO
MARKETINGAND
SPONSORED
CONTENT?

10. 1. THE RISE OF AD BLOCKER
Thirty-six percent of smartphone owners in the Asia-Pacific region now block
ads on the mobile web, including nearly two-thirds of all smartphone owners
in India and Indonesia.

11. 1. THE RISE OF AD BLOCKER
Consumers are eager to block marketing on phones, because they're irritating
on small screens, and cause web pages to load more slowly.
Hence, brands need to find better way to communicate to their audience.

12. ZMOT
2. ZERO MOMENT OF TRUTH

13. 2. ZERO MOMENT OF TRUTH
The point in the buying cycle when the consumer researches a product
online before taking any actions. This number of consumers researching a
product online prior to purchase has been on the rise in recent years as the
internet and mobile continue to advance.

14. 2. ZERO MOMENT OF TRUTH
“When consumers hear about a product today, their first reaction is ‘Let
me search online for it.’ And so they go on a journey of discovery: about a
product, a service, an issue, an opportunity. Today you are not behind
your competition. You are not behind the technology. You are behind
your consumer.”
Rishad Tobaccowala, Chief Strategy & Innovation Officer at VivaKi

15. 2. ZERO MOMENT OF TRUTH:
NUMBER OF SOURCES USED WHEN MAKING PURCHASE DECISION
Consumers do look for content before they make purchase decisions
*Source: TNS Female Shoppers Study, Q4 2012, n = 8,000

16. 3. CONTENT MARKETING IS HIGHLY COST EFFICIENT
Cost per
View
(IDR)
300
450 500
600
800
1200
2000
0
500
1000
1500
2000
2500
ArticleCreation Video Creation YouTube Ads YouTube
Infunecers
Sponsored Articles Facebook Ads Google Ads
Programmatic Media
Sponsored Content
Content Marketing

17. 3. CONTENT MARKETING IS HIGHLY COST EFFICIENT
“While content marketing costs 62% less than outbound marketing, it
generates more than three times as many leads.”
Demand Metric

18. SRIBOGA FLOUR:
ONLINE TV SHOW &
COOKING CHANNEL
Sriboga, a flour brand was looking to show young
mum’s that cooking can be fun and need not be
scary.
As such we helped them create an online
celebrity TV cooking show & a series of cooking
how-to videos.
Results:
- 4,100,000 Video Views/Half a Year
- CPV US$ 0.03 (incl. production)

19. 4. CREATING BETTER CONTENT INCREASES BRAND RECALL & ENGAGEMENT
Higher quality communication
leads to 3x more brand recall
78% of customers think
companies who make custom
content are more interested in
having a relationship with them
Organic search leads have a
14.6% close rate vs. outbound
leads 1.7% close rate
Source: Key Difference Media, Hubspot

20. 5. CONTENT HELP FUELS YOUR SEARCH EFFORT
Companies that blog 15+ times per
month get 5x more traffic than those that
don't blog.
Consistent content publishing on blogs
give sites 434% more indexed pages than
those who don’t, also 97% more indexed
links.

21. 6. CONTENT HELP FUELS YOUR SOCIALMEDIA EFFORT
Interesting content is the top 3 reasons why
people follow a brand on social media.
The content distributes in social media tends
to generate higher shares, hence leading
audience back the main content site.
For large sites 70% of their traffic is driven
by social links, often skipping the homepage
completely.

22. 7. BETTER STORYTELLING
With large sponsored content
campaigns often creating 50+ pieces of
unique content, this makes it very easy
to show potential customers all the
different aspects of a brand vs. 2 to 3
messages.
Given that all this content is created by
publishers with strong category
authority, they also help select for you
what they think are stories that will
best resonate & appeal to your
audience.
VS
2/3 Messages
50+ Messages

23. TOURISM AUSTRALIA:
LARGE SPONSORED
ARTICLE CAMPAIGN
Tourism Australia & Wego we’re looking to
inspire & educate Indonesian’s why they should
visit Australia for the Ramadan holidays.
We helped them run 75 bespoke sponsored
articles in 25 online publications doing just that.
Results:
- 705,000 Article Reads
- 200,000+ Social Engagement & Clicks
- CPV US$ 0.06 (incl. production)

24. Unilever, as part of their ‘1001 Inspirasi Ramadan’
campaign, wanted to share insightful and practical
tips about how to stay healthy during this time.
Partnering with 16 YouTube/Instagram Influencers
& Publishers we created & promoted 32 How-To
Videos, Articles & Posts.
Results:
- 480,000 Page Views
- CPV US$ 0.03 (incl. production)
UNILEVER:
LARGE SPONSORED
INFLUENCER CAMPAIGN

25. 8. BETTER POST CAMPAIGN ENGAGEMENT
E-Commerce companies who have
run large sponsored content & content
marketing campaigns have informed
us they tend to see, the overall basket
size and engagement of users being
2.5x higher than those via paid media.
Simply put as sponsored articles do a
better job of educating users vs.
banner ads it leads to higher quality
site traffic.
2.5x
BETTER
ENGAGEMENT

26. Matahari Mall, one of Indonesia’s largest
E-Commerce sites was looking for a way to inspire
& educate young Indonesian shoppers.
We helped connect them to 20+ managing editors
from premier fashion, lifestyle & beauty sites to
create 40+ articles/month for their portal.
Results:
- 217,000 UVs/Month
- CPV US$ 0.01 (incl. production)
- CPC US$ 0.2
MATAHARI MALL:
FASHION & LIFESTYLE
CONTENT PORTAL

27. 9. YOUR CONTENT HELPS OPTIMIZE YOUR PAID MEDIA
With publishers giving you the
opportunity to insert paid media re-
target tracking pixels into every article
they create for you.
This means that often clients are
seeing 10x better cost effectiveness in
their paid marketing initiatives, as they
now only show ads to consumers who
have already expressed strong interest
in that brand or category. PAID PERFORMANCE
10x BETTER
USING RE-TARGETING

28. 10. WE HELP GURANTEE PERFORMANCE & QUALITY
By working with GetCRAFT we both
give you access to high quality editors
with travel writing experience, to
ensure that only the very best articles
are created.
From a publisher standpoint, we also
work closely with them to guarantee
they achieve their numbers (so far as
asking them to create new articles if
needs be), meaning you get
guaranteed content quality &
performance.

29. THANK
YOU!