Passive Insights and delayed marketing are dead. Customers are demanding more engagement like no tomorrow and brands are unable to keep up with lack luster analytic and self monitoring tools based on 5 year ago technology. A new way of looking at the content consumption, connection graph, consumer engagement and performance measurement is needed. "Moneyball of Marketing" explains how a data driven approach to organic search can bring in net new customers. We're in the age of real-time trends and insights and response marketing is here. The brands that know what works what consumers engage with and have a grasp of industry behavioral insights are winning the game. Presentation at the BigDataCloud Today conf Jun 7th at the amazing Computer History Museum in Mt View .