The radio advertisement utilized multiple styles including humorous, factual, and persuasive elements. It featured a young, energetic Latin American voice and had a conversational yet informative tone. The main tagline and message was "It's OK" which was repeated throughout to convince listeners it was acceptable to enjoy Nando's. The advertisement promoted Nando's food while also referencing the popular "Cheeky Nando's" internet phrase to appeal to younger audiences. It utilized Latin music and primarily focused on vocally advertising Nando's rather than providing contact details due to their widespread brand recognition.

1. What style of radio advert is it? (humorous, serious, factual, fiction, pastiche, repetition,
simple, complex, nostalgic, modern, futuristic, aggressive, seductive, persuasive, surreal,
immediacy, long term)
Though theadvertonly lasted half a minute,they managed to gettheir point acrossin many
differentstyles.The onethat everyonewould pickup on is thatthe advertis factualasthey are not
going to besaying falseinformation justin orderto attract customers,It’sfactualbecausethey are
informing thelisteners whatthey are selling such asthe salad thatcan be chosen asa side.There is
also the other half of the advertwhich is humorouswhich isintended on to makethe audiencelaugh,
like howhesaysabouthis sisterseyebrowsjoin at themiddle which could be seen as a racial
stereotypebutit’s intended to make theaudiencelaugh.Lastly there is persuasiveness,which all
advertsattemptto do,and thatis to persuadeyou into buying theirproduct,whetherthatbefood at
nandosorbea toy thata company isselling.
What was the overall message?
The overall messageis saying that“It’sOk” to come to nandosasthey go on aboutotherexamples
and racial stereotypes(Thatincludeshow he talks abouthis sister and hereyebrowsjoining).The
advertrepeatsit so it tries and gets thelistener in the mood foran advert,thisis whatmakesthe
advertstand outand successful. During theadvert,they mention the word “Cheeky”asin reference
to the “Cheeky Nandos”which isa cultural thing thatsurroundstheyoungerpeople,Theterm
“Cheeky Nandos”originated fromsocial media so Nandosaregoing with it as it is good fortheir
marketing and Promoting theirbrand.Thisis a formof media representation asthey are portraying
something thathad originated fromsocialmedia. This will be used to attractthemto the restaurant.
Though abouttheoverallmessageagain,thefactthatthey repeatis thatthe listener will thinkthat
“Its Ok” to go fora nandos. Also,theterm“a cheeky nandos”justmeansgoing fora nandos,even
though you shouldn’tmeaning nandosislike a guilty pleasure.
What types of voice/s were used in the advert? (Male/female, young/old, foreign accent,
British accent, celebrity?)
There wasonly one accentused during theadvertand thatwasthe Latin American,he sounded quite
young ashewas very hyperand interactive aswith otherradio commercials,Men who are much
older tend to be much slowerand not asenergetic. Onething to do with the advertis that theadvert
is aimed fora much youngeraudienceso the factthatthey used a much youngervoiceactorinstead
of an older actorhasworked out better
What tone of language was used? (Conversational, informative, jokey etc)
There were multiple formsof languagethatwasused throughoutthe advertbutthey all worked
togetherto forman advertthatis bothsuccessfuland catchy which is whata promoterwantsto do.
Firstly, thefirst line thatwasspoken was“The Spirit of Nandos”which is used asa tagline throughout
the advertwhich comesoff as Informativeasitis the brandstaglineand thewholepurposeof the
tagline is to painta brand picture. Then throughouttherestof theadvert,it was conversationalasit
sounded likethe advertwascomforting you into open arms(Which would be nandos) saying it’sok
thatyou like all thesethings.This could be said thatnandosdoesn’tcarewho you areor whatyou’re
like, everyoneis welcome into their restaurant’s.Then yetagain ending with thesame line thatthey
started with which is “The Spirit of Nandos”
Radio advert analysis sheets

2. Was there a tag line or slogan in the advert?
There wasa slogan and a tag line used throughouttheadvertbutonestood outmorethan the other,
the taglinefor this advertwas“It’sok” which wasconstantly repeated throughouttheadvert. So
every time a listener thinksof nandosthey’llthinkof this advertand the first word to come to mind
will be “It’sok” so then they knowit’s okay to go to nandos.It’sa catchy tag line and is one thatcan
be easily remembered and thatis whatyou wantif you are promoting a productora brand.
How many times was the product or company name mentioned?
The company nameisonly mentioned threethroughouttheadvert,though itis no that necessary to
keep repeating thebrandsnameforsuch a well-recognised company.Though thenamewas
mentioned twice throughoutbothof thetaglinesand when theactor goes “At nandos”.They don’t
need to keep repeating thenamethroughouttheadvert,they would justneed to say the namean
appropriateamountof timesforthelisteners to recognisethatthe advertis fornandos.
Was there any contact details mentioned? (Phone number, web address etc)
There wasno contactdetailsmentioned throughout theadvert. Though thebenefitsof being a well-
known restaurantisthatyou don’tneed to promoteyourself asmuch as smaller food chainslike local
sandwich shopsand restaurants.Asnandosisan international,they wouldn’tneed to leavecontact
details asthere near enough a nandosin every town and centre so there isn’t a need to promotea
websiteor a phonenumber.
What music or sound effects were used?
There wasmusic played throughouttheadvertand it was Latin American music,the sortof music
thatwould be played during thesalsa dance,and thatsortof thing.It wasonly played atthe
beginning of theadvertand at the end,During the middle of the advertit was only the actorsvoice
being played,though only half of the advertactually included music.The rest of it wasjustthe actors
voice ashe spokeaboutnandosand that“It’sok”.
What is the main purpose of the advert? (Informational, sales or special offers, promoting
a particular product)
The main purpose of the advert is just to advertise nandos and to promote the salad and the desert
butthe way they promoted it wasthrough an internet phenomena which was “Cheeky Nandos”, so
they joined in on it would be good promotionaland saleswise. The advertcan also be used to get the
listeners in the mood for a nandos, so when they hear the advert they’d want to go which would
increase sales.
Why do you think the advert was good or why do you think it wasn’t verygood?
In waysof advertising and promoting nandos,theadvertworksvery well and I like how it playsout
butin my opinion it is the sortof advertif you heard multiple times you’d getannoyed of listening it,
like the sortof advert thatgets stuckin yourhead.Though in my opinion I did enjoy it asit had its
humoursegmentsand then itgot seriousand gotto the pointof the advertisementwhich wasto
promotethefood,such asthe “Cheeky”Desert.