nandos

1. A male,adultvoice wasusedwithinthe advertinaPortuguese accentwhichwasverystrong
so helpedtoaddextraeffecttothe salsathemedmusicwithinthe background. The accent
while beinghumorouscouldalsobe takenasoffensive forstereotypingreasons due toit
beingemphasised/stagedsomuchitalmostseemedfake orlike avoice overusedfroman
actual foreignperson.
What style of radio advert is it? (humorous, serious, factual, fiction, pastiche, repetition,
simple, complex, nostalgic, modern, futuristic, aggressive, seductive, persuasive, surreal,
immediacy, long term)
What was the overall message?
What types of voice/s were used in the advert? (Male/female, young/old, foreign accent,
British accent, celebrity?)
What tone of language was used? (Conversational, informative, jokey etc)
Was there a tag line or slogan in the advert?
How many times was the product or company name mentioned?
Thisadvertis mainlyveryhumorousandrepetitive.The comical side will alwayshelpto
attract an audience,however,Ithinkthe male speakingonthe advertalmosttriestoohard to
be funnywithsome commentsandendsupsoundingharshandoffensive.An example of one
of hiscommentsiswhenhe saysabouthissister’seyebrowsmeetinginthe middle.Besides
this,youhear the words‘it’sok’overand overagainwhichindicatesthe use of repetition.It’s
useful touse repetitionwithinadvertsasyouget it stuckin the audiencesheadandthe more
theythinkaboutthe advert,the more theywill thinkaboutpurchasingfromthiscompanyor
inthiscase, visitingthe restaurant.
I thinkthe message thatthis advertisdeliveringisthatwhoeveryouare,nomatterwhat you
looklike orsoundlike, howoldyouare, whatjob youhave or what imperfections/quirksyou
have,youare welcome atNandostodine andeat amongstothersbecause everyoneshould
be able to enjoyit.Like the male onthe advertsays ‘if youare a wardenof the traffic,itsok!’
The Nandosrestaurantitself hasa specifictagline ‘the spiritof Nandos’,whichismentioned
at the beginningandendof the advertso it’sthe firstand lastthingyou hearallowingitto
stickin yourmind.Thistag line wouldallow customerstothinkthatNandosisunique,
spiritual andhasits ownspecial vibe withinthe restaurants.Besidesthis,the actual adverts
tag line is‘itsok’beingusedfrequentlyaftermanyhumorouscomments,italso wouldget
stuck inthe audienceshead.
On termsof the tone of language,nothingtoextravagantwasused.The male wasjokey and
made the advertmore aboutmakingsillycommentsandtryingtoattract attentionby
humourrather thangivingoutuseful information…Inthisrespectthe tone of language could
alsobe classedasinformative.
The Nandosbrand name wasmentioned3timeswithinthe entireadvert.Thisrepetitionis
useful inthe manoritwouldmake the customercertainas to whatrestaurantthe advertis
basedon,but the more frequentlyit’ssaidthe bettertoensure you’re reallyadvertisingthe
companybroadlyandnot lettingthe publicforget.
Radio advert analysis sheet - Nandos

2. Was there any contact details mentioned? (Phone number, web address etc)
What music or sound effects were used?
What is the main purpose of the advert? (Informational, sales or special offers, promoting
a particular product)
Why do you think the advert was good or why do you think it wasn’t verygood?
Throughoutthe advertthere were no signsof contact details,itwasall justbasicfood
informationandafewjokes/funnycomments.There wasnonumberorwebsite mentioned
whichI thinkcan be classedas pooradvertisementbecause if anymembersof the public
wishedtocheckout the company/restaurantfurthermore theywouldn’tknow how toreach
it.Obviously,theycouldjusttype Nandosintogoogle searchtofinddetails, however,they
couldjustthinknevermindI’ll justleave itbecause theycan’tbe botheredgoingouttheir
wayand in thisrespectyou’re losingcustomtooeasily.
Tyinginwiththe Portuguese stylefoodandthe Portugueseaccentof the male onthe advert,
there wasalsosalsa musicplayinginthe background withanupbeat,energeticrhythm
includingaSpanishguitarwhichsoundedlikethe mostdominantinstrument.These music
themeswill allowthe audience toknow the foodisfroma foreignoriginsotheycan be
expectingsomethingexoticandunique.
The main purpose wouldbe to promote the restaurantbyinviting the audience and setting a
scene with the music and the accent themes. Although the advert isn’t packed with general
information,itstillsinvitesall the membersof the publictocome anddine with the franchise
restaurant.
The adverton a whole was anaverage rating,nothingtoospecial howeverIdidenjoythe
theme because itaddedreal effectandfunkyvibestomake itunique comparedtoother
adverts. Onthe other hand,I thoughtitwas far tooinformative ontermsof givingprimary
informationsuchasthembeinga franchise,whereyoucanfindthemor givinganycontact
informationatall.Itbrieflymentionssome of the foodsthey serve butnothingaboutthe
dishesbeingmainlychickenbasedandaswell,nospecial offerswerementionedwhichIthink
makesitautomaticallylessappealingforthe audience astheyhave noideahow expensive it
can be.Finally,the advertdidseemas if ithad a verybroad targetaudience butI thinkthe
enthusiasmandupbeatrhythmcouldbe off-puttingtoadultsandthe elderly meaningit
wouldbe more attractive forteensandyoungeradultsas to themitwouldbe funnyand
exciting.