Presented at the Twitter #FurtherFast event on 12th Feb.
See the blog post and narrative here: http://thingsisee.me/post/76543566277/twitter-furtherfaster-tone-of-voice
Visit: http://tmw.co.uk
Follow: @themarkcarroll @TMWagency
These are the slides for my talk at MarketingProfs 2014 B2B Marketing Forum in Boston. It contains some pretty pictures and checklists for creating personas and tone of voice guidelines.
These are the slides for my talk at MarketingProfs 2014 B2B Marketing Forum in Boston. It contains some pretty pictures and checklists for creating personas and tone of voice guidelines.
How Brands Can Win Fans With the New Instagram AdsBrandfolder
After nearly 18 months of testing, Instagram announced it’s finally ready to open paid advertising to any business, as well as allow advertisers to use Facebook targeting to direct ads at Instagram users.
In a statement, the company said it is “focused on three key areas: Expanding ad offerings to include action-oriented formats, enabling more targeting capabilities, and making it easier for businesses large and small to buy ads on Instagram.”
So, what do brands have to look forward to now? We’ve compiled a list of Instagram’s ad options, as well as examples of brands that are already using these formats successfully.
Voice and Tone: Creating content for humans (Kate Kiefer Lee)Kate Kiefer Lee
A brand’s voice stays the same from day to day, but its tone has to change all the time, depending on both the situation and the reader’s feelings. This talk focuses on articulating your brand’s personality and writing for emotional humans.
I use MailChimp as a case study to explain how we created VoiceandTone.com, an interactive voice and tone guide, and how it improved the company’s content and processes across departments.
I also share a few of my favorite voice and tone guides, as well as some examples of empathetic (and not so empathetic) content in action.
How to Develop Your Brand's Social Tone of Voice360i
Via 360i -- A quick guide for how brands should approach their tone of voice across social communities. For more information, visit http://blog.360i.com/.
Unlock Your Organization Through Digital TransformationDigital Surgeons
Digital Transformation allows you to be disruptor, not the disrupted. See what you missed from our workshop at the Carnegie Mellon Engineering and Technology Innovation Management (ETIM) program’s 10th Anniversary Summit with senior leaders from academia and industry. Learn how to digitally optimize your business with principles of human-centered design that put the heart of the consumer at the center of business model innovation.
Digital Transformation
Design Thinking
In this speech, I talk about how the re-invention of the music industry illuminates new ways of thinking about four fundamental questions that can help any industry stay ahead of their Napster. I have given variations of this speech to several companies and classes over the past few years, and I'll deliver this version to students at the Kellogg School of Management on May 16, 2014.
SkinnygenesTV 2017 Urban Culture Trend Report captures the trends that were most prevalent in 2017 Urban Culture. The trends showcase the growth in SA Urban Youth with a look at the things which marketers need to understand when engaging with the most progressive generation in South Africa.
This report is for anyone who wants to sink their teeth in understanding the millennial generation and the happenings in Urban Culture South Africa.
Feel free to hit us up on Ndu@SkinnygenesTV.Com for any more info
Why your next planner/strategist should be a travelerDavid Sobrinho
IT WAS TIME TO STOP DOING WHAT OTHERS SAID, WROTE, OR DID TO HAVE MY OWN OPINION AND PERSPECTIVE ABOUT WHAT’S NEXT IN
MARKETING / ADVERTSING / BRAND STRATEGY
Career advice from an accidental creativeMark Carroll
Spoke internally this week about my career and getting into Creative strategy.
After talking about it all out loud and answering a few questions it made me reflect on a few key observations.
Tweeted those thoughts.... but they're better as slides and it's been a while since publishing a Slideshare.
How Brands Can Win Fans With the New Instagram AdsBrandfolder
After nearly 18 months of testing, Instagram announced it’s finally ready to open paid advertising to any business, as well as allow advertisers to use Facebook targeting to direct ads at Instagram users.
In a statement, the company said it is “focused on three key areas: Expanding ad offerings to include action-oriented formats, enabling more targeting capabilities, and making it easier for businesses large and small to buy ads on Instagram.”
So, what do brands have to look forward to now? We’ve compiled a list of Instagram’s ad options, as well as examples of brands that are already using these formats successfully.
Voice and Tone: Creating content for humans (Kate Kiefer Lee)Kate Kiefer Lee
A brand’s voice stays the same from day to day, but its tone has to change all the time, depending on both the situation and the reader’s feelings. This talk focuses on articulating your brand’s personality and writing for emotional humans.
I use MailChimp as a case study to explain how we created VoiceandTone.com, an interactive voice and tone guide, and how it improved the company’s content and processes across departments.
I also share a few of my favorite voice and tone guides, as well as some examples of empathetic (and not so empathetic) content in action.
How to Develop Your Brand's Social Tone of Voice360i
Via 360i -- A quick guide for how brands should approach their tone of voice across social communities. For more information, visit http://blog.360i.com/.
Unlock Your Organization Through Digital TransformationDigital Surgeons
Digital Transformation allows you to be disruptor, not the disrupted. See what you missed from our workshop at the Carnegie Mellon Engineering and Technology Innovation Management (ETIM) program’s 10th Anniversary Summit with senior leaders from academia and industry. Learn how to digitally optimize your business with principles of human-centered design that put the heart of the consumer at the center of business model innovation.
Digital Transformation
Design Thinking
In this speech, I talk about how the re-invention of the music industry illuminates new ways of thinking about four fundamental questions that can help any industry stay ahead of their Napster. I have given variations of this speech to several companies and classes over the past few years, and I'll deliver this version to students at the Kellogg School of Management on May 16, 2014.
SkinnygenesTV 2017 Urban Culture Trend Report captures the trends that were most prevalent in 2017 Urban Culture. The trends showcase the growth in SA Urban Youth with a look at the things which marketers need to understand when engaging with the most progressive generation in South Africa.
This report is for anyone who wants to sink their teeth in understanding the millennial generation and the happenings in Urban Culture South Africa.
Feel free to hit us up on Ndu@SkinnygenesTV.Com for any more info
Why your next planner/strategist should be a travelerDavid Sobrinho
IT WAS TIME TO STOP DOING WHAT OTHERS SAID, WROTE, OR DID TO HAVE MY OWN OPINION AND PERSPECTIVE ABOUT WHAT’S NEXT IN
MARKETING / ADVERTSING / BRAND STRATEGY
Similar to 10 Tips For Finding Your Tone Of Voice (7)
Career advice from an accidental creativeMark Carroll
Spoke internally this week about my career and getting into Creative strategy.
After talking about it all out loud and answering a few questions it made me reflect on a few key observations.
Tweeted those thoughts.... but they're better as slides and it's been a while since publishing a Slideshare.
Eat Sleep Social: Guide To Twitter Promoted TrendsMark Carroll
Twitter Promoted Trends are a prime spot for awareness on the platform, but all too often they're under utilised or badly managed. This is a short snappy guide with some advice on how to make a little more of it.
Star Wars, Instagram and the Force behind Lost Content from @EatSleepSocial Mark Carroll
Lost Content is based on the idea that we often focus on the main campaign, content piece or single output - perhaps a TV ad or a photo shoot for a magazine. More often than not there is lots of valuable images, videos or any opportunities that get overlooked or collected and then forgotten about. Magazine shoots might pick the single best image for a spread but there was probably many others shot on the day.
Read more:
This is a slice of a presentation I put together last week, looking at what might be hot next year and some general observation. It’s not meant to be the usual ‘top x trends for 2014' more observations of what’s happening in the world at the moment, and what that might mean for the next few years — hopefully there’s a little food for thought for everyone…
Read the full post: https://medium.com/new-media/9d5d0fd674b3
The second in a series of presentation looking at growing trends which might be having an impact on your industry.
This one focuses on Retail and the changing landscape from bricks and mortar stores to online retail. Who is doing what to stay at the forefront of retail and what new spaces brands will need to be seen in to stay relevant.
The first in a series of presentation looking at growing trends which might be having an impact on your industry.
This first one focuses on Music as it continues to become increasingly accessible through digital streaming and downloads. It shows some of the ways artists are innovating and continuing release music which has value.
Door Ditch - The Doors Of Shoreditch Pecha KuchaMark Carroll
DoorDitch started as a stupid pun on twitter and has evolved into an Instagram project and now also lives on in the real world.
Checkout DoorDitch.co.uk for more info.
This Pecha Kucha was to showcase how it came about.
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
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Unlock TikTok Success with Sociocosmos..SocioCosmos
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Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
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21. “As a telegram charged customers by each
word used, people were economic with
language in a way that echoes the current
trend for Twitter’s succinct messages”
54. TWEET ME!
10 TIPS FOR FINDING YOUR
TONE OF VOICE
CONSISTENCY = IDENTITY
STEAL LIKE AN ARTIST (IN MODERATION)
BE SUCCINCT
KNOW YOUR AUDIENCE
DON’T GET REPETITIVE, KEEP EVOLVING
DO SOMETHING
BEING SEEN ISN’T ENOUGH, ADD VALUE
DON’T REINVENT THE WHEEL
IT’S NOT ALL ABOUT YOU
EVERYONE IS DIFFERENT - ADAPT
Editor's Notes
You can tell as much about a brand from what it doesn’t say as much as what it does. Brands don’t have to jump on every bandwagon, the example I can’t show you is the Lynx Royal baby post.
The brands we notice are consistent and confident...