The radio advertisement utilized multiple styles including humorous, factual, and persuasive elements. It featured a young, energetic Latin American voice and had a conversational yet informative tone. The main tagline and message was "It's OK" which was repeated throughout to convince listeners it was acceptable to enjoy Nando's. The advertisement promoted Nando's food while also referencing the popular "Cheeky Nando's" internet phrase to appeal to younger audiences. It utilized Latin music and primarily focused on vocally advertising Nando's rather than providing contact details due to their widespread brand recognition.
10 Tips For Finding Your Tone Of VoiceMark Carroll
Presented at the Twitter #FurtherFast event on 12th Feb.
See the blog post and narrative here: http://thingsisee.me/post/76543566277/twitter-furtherfaster-tone-of-voice
Visit: http://tmw.co.uk
Follow: @themarkcarroll @TMWagency
10 Tips For Finding Your Tone Of VoiceMark Carroll
Presented at the Twitter #FurtherFast event on 12th Feb.
See the blog post and narrative here: http://thingsisee.me/post/76543566277/twitter-furtherfaster-tone-of-voice
Visit: http://tmw.co.uk
Follow: @themarkcarroll @TMWagency
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
1. What style of radio advert is it? (humorous, serious, factual, fiction, pastiche, repetition,
simple, complex, nostalgic, modern, futuristic, aggressive, seductive, persuasive, surreal,
immediacy, long term)
Though theadvertonly lasted half a minute,they managed to gettheir point acrossin many
differentstyles.The onethat everyonewould pickup on is thatthe advertis factualasthey are not
going to besaying falseinformation justin orderto attract customers,It’sfactualbecausethey are
informing thelisteners whatthey are selling such asthe salad thatcan be chosen asa side.There is
also the other half of the advertwhich is humorouswhich isintended on to makethe audiencelaugh,
like howhesaysabouthis sisterseyebrowsjoin at themiddle which could be seen as a racial
stereotypebutit’s intended to make theaudiencelaugh.Lastly there is persuasiveness,which all
advertsattemptto do,and thatis to persuadeyou into buying theirproduct,whetherthatbefood at
nandosorbea toy thata company isselling.
What was the overall message?
The overall messageis saying that“It’sOk” to come to nandosasthey go on aboutotherexamples
and racial stereotypes(Thatincludeshow he talks abouthis sister and hereyebrowsjoining).The
advertrepeatsit so it tries and gets thelistener in the mood foran advert,thisis whatmakesthe
advertstand outand successful. During theadvert,they mention the word “Cheeky”asin reference
to the “Cheeky Nandos”which isa cultural thing thatsurroundstheyoungerpeople,Theterm
“Cheeky Nandos”originated fromsocial media so Nandosaregoing with it as it is good fortheir
marketing and Promoting theirbrand.Thisis a formof media representation asthey are portraying
something thathad originated fromsocialmedia. This will be used to attractthemto the restaurant.
Though abouttheoverallmessageagain,thefactthatthey repeatis thatthe listener will thinkthat
“Its Ok” to go fora nandos. Also,theterm“a cheeky nandos”justmeansgoing fora nandos,even
though you shouldn’tmeaning nandosislike a guilty pleasure.
What types of voice/s were used in the advert? (Male/female, young/old, foreign accent,
British accent, celebrity?)
There wasonly one accentused during theadvertand thatwasthe Latin American,he sounded quite
young ashewas very hyperand interactive aswith otherradio commercials,Men who are much
older tend to be much slowerand not asenergetic. Onething to do with the advertis that theadvert
is aimed fora much youngeraudienceso the factthatthey used a much youngervoiceactorinstead
of an older actorhasworked out better
What tone of language was used? (Conversational, informative, jokey etc)
There were multiple formsof languagethatwasused throughoutthe advertbutthey all worked
togetherto forman advertthatis bothsuccessfuland catchy which is whata promoterwantsto do.
Firstly, thefirst line thatwasspoken was“The Spirit of Nandos”which is used asa tagline throughout
the advertwhich comesoff as Informativeasitis the brandstaglineand thewholepurposeof the
tagline is to painta brand picture. Then throughouttherestof theadvert,it was conversationalasit
sounded likethe advertwascomforting you into open arms(Which would be nandos) saying it’sok
thatyou like all thesethings.This could be said thatnandosdoesn’tcarewho you areor whatyou’re
like, everyoneis welcome into their restaurant’s.Then yetagain ending with thesame line thatthey
started with which is “The Spirit of Nandos”
Radio advert analysis sheets
2. Was there a tag line or slogan in the advert?
There wasa slogan and a tag line used throughouttheadvertbutonestood outmorethan the other,
the taglinefor this advertwas“It’sok” which wasconstantly repeated throughouttheadvert. So
every time a listener thinksof nandosthey’llthinkof this advertand the first word to come to mind
will be “It’sok” so then they knowit’s okay to go to nandos.It’sa catchy tag line and is one thatcan
be easily remembered and thatis whatyou wantif you are promoting a productora brand.
How many times was the product or company name mentioned?
The company nameisonly mentioned threethroughouttheadvert,though itis no that necessary to
keep repeating thebrandsnameforsuch a well-recognised company.Though thenamewas
mentioned twice throughoutbothof thetaglinesand when theactor goes “At nandos”.They don’t
need to keep repeating thenamethroughouttheadvert,they would justneed to say the namean
appropriateamountof timesforthelisteners to recognisethatthe advertis fornandos.
Was there any contact details mentioned? (Phone number, web address etc)
There wasno contactdetailsmentioned throughout theadvert. Though thebenefitsof being a well-
known restaurantisthatyou don’tneed to promoteyourself asmuch as smaller food chainslike local
sandwich shopsand restaurants.Asnandosisan international,they wouldn’tneed to leavecontact
details asthere near enough a nandosin every town and centre so there isn’t a need to promotea
websiteor a phonenumber.
What music or sound effects were used?
There wasmusic played throughouttheadvertand it was Latin American music,the sortof music
thatwould be played during thesalsa dance,and thatsortof thing.It wasonly played atthe
beginning of theadvertand at the end,During the middle of the advertit was only the actorsvoice
being played,though only half of the advertactually included music.The rest of it wasjustthe actors
voice ashe spokeaboutnandosand that“It’sok”.
What is the main purpose of the advert? (Informational, sales or special offers, promoting
a particular product)
The main purpose of the advert is just to advertise nandos and to promote the salad and the desert
butthe way they promoted it wasthrough an internet phenomena which was “Cheeky Nandos”, so
they joined in on it would be good promotionaland saleswise. The advertcan also be used to get the
listeners in the mood for a nandos, so when they hear the advert they’d want to go which would
increase sales.
Why do you think the advert was good or why do you think it wasn’t verygood?
In waysof advertising and promoting nandos,theadvertworksvery well and I like how it playsout
butin my opinion it is the sortof advertif you heard multiple times you’d getannoyed of listening it,
like the sortof advert thatgets stuckin yourhead.Though in my opinion I did enjoy it asit had its
humoursegmentsand then itgot seriousand gotto the pointof the advertisementwhich wasto
promotethefood,such asthe “Cheeky”Desert.