The radio advert is serious and persuasive, targeting parents and mothers to shop at Sainsbury's by promoting their offers. It discusses an offer on meat and suggests sauces to make it taste better. The tagline is "Try Something New Today" to encourage shopping for new offers and lower prices. A conversational and informative tone is used to appeal to stay-at-home mothers aged 35-45. A young female speaker with a British accent discusses the offers in a serious, professional manner. The purpose is to persuade through special offers, mentioning the company name twice without contact details.

1. What style of radio advert is it? (humorous, serious, factual, fiction, pastiche, repetition,
simple, complex, nostalgic, modern, futuristic, aggressive, seductive, persuasive, surreal,
immediacy, long term)
What was the overall message?
What types of voice/s were used in the advert? (Male/female, young/old, foreign accent,
British accent, celebrity?)
What tone of language was used? (Conversational, informative, jokey etc)
Was there a tag line or slogan in the advert?
How many times was the product or company name mentioned?
Was there any contact details mentioned? (Phone number, web address etc)
What music or sound effects were used?
The style of the radio advert is serious and persuasive , trying to get the audience which is
parent’sspecificallymumstouse theirstore by promotingthe offerstheyhave. The style being
quite serious, makes it slightly disinteresting for the audience, but it being also persuasive
,convincesthe audiencetostill listento the advertand to goto that store because of the offers.
To shop at Sainsbury’s because of the different offers they have, the actor talks about the
offer they have on meat and she starts talking about what to put on the meat to make it
tastes better, this making the audience want to buy it.
The tag line forthe advertis“Try SomethingNew Today”. The tagline makesthe audience want
to shop at that store because they might want to “ try something new today” such as the
particularoffersavailable there and the prices of the products being more cheaper than other
stores.
Conversational and informative language was used in the advert. This is because of the
target audience for this advert being , stay at home mums , between the ages of 35-45, who do
the shoppingforthe families,sotheywill listentothisadvertandhearthe offersandthendo the
shopping at that store to save money.
BritishAccent/New Castle /youngfemale. The actress accentwas a fairlyregional Britishaccent.
This gives the advert a more of a serious , and professional sounding advert, and gives the
audience anideaof whatthe store isgoingto be like,andhow the people who work there might
be like.
The company name wasmentionedin the advert 2 times. The company name wasn’t repeated a
lotof timesbecause the advertwould have been longer, because of the other things the actress
had to mentioninthe 30 secondadvert.It wasmentionedenoughtimesforthe audiencetoknow
what the company was.
No contact details were mentioned in the advert.
In the advert background music is played throughout the whole advert, some calm jingling
sounds.
Radio advert analysis sheets

2. What is the main purpose of the advert? (Informational, sales or special offers, promoting
a particular product)
Why do you think the advert was good or why do you think it wasn’t verygood?
The purpose of this advert to persuade the target audience which is working parents mostly
motherswhoare stayat home motherswhocook mealsfortheirfamilybytellingthemabout
the offers on the meats they have and what sauces to put on them.
I Think this is a good advert because of the actress using the offers that the store has which
makesthe people listening to the advert want to go and shop there because of them offers,
but no contact details were mentioned in the advert when they should have been.