This radio advertisement for Nandos restaurant uses a humorous and repetitive style to promote the restaurant in a unique way. A male voice with a strong Portuguese accent tells jokes and makes silly comments over salsa music in the background. The overall message is that everyone is welcome at Nandos no matter who they are. However, the ad provides little useful information like contact details or prices. While the theme adds an interesting effect, it could be seen as stereotyping and too informal. The ad has a broad target audience but may not appeal to all.

1. The contextof this advertistryingto make Nandossoundunique andinteresting.Byusingthe salsa
themes,Mexicanstyle accentsandfunnycomment,onawhole itmakesitsomethingunusual to
listento.Thisadvertreally standsoutforcontextas mostcompaniestryingtopromote their
restaurantswill dosoby sayinghowgreatthe pricesare tellingupaboutmeal deals,etc;butNandos
make it more aboutthe foodensuringthe audience know whattheirpriorityis(foodover money).
Thisstyle of thisradioadvertis mainlyveryhumorousandrepetitive.The comical side will always
helptoattract an audience,however,Ithinkthe male speakingonthe advertalmosttriestoohard
to be funnywithsome commentsandendsupsoundingharshandoffensive.Anexample of one of
hiscommentsiswhenhe saysabout hissister’seyebrowsmeetinginthe middle.Besidesthis,you
hearthe words‘it’sok’overand overagainwhichindicatesthe use of repetition.It’suseful touse
repetitionwithinadvertsasyougetit stuckin the audiencesheadandthe more theythinkaboutthe
advert,the more theywill thinkaboutpurchasingfromthiscompanyorin thiscase,visitingthe
restaurant.
I thinkthe overall message thatthisadvertis deliveringisthatwhoeveryouare,nomatterwhat you
looklike orsoundlike,howoldyouare,whatjob youhave or what imperfections/quirksyouhave,
youare welcome atNandosto dine andeatamongstothersbecause everyone shouldbe able to
enjoyit. Like the male onthe advertsays ‘if youare a wardenof the traffic,itsok!’
The voice that wasusedwithinthisadvertwasa male,adultvoice wasusedwithinthe advertina
Portuguese accentwhichwasverystrongso helpedtoaddextraeffecttothe salsathemedmusic
withinthe background.The accentwhile beinghumorouscouldalsobe takenasoffensive for
stereotypingreasonsdue toitbeingemphasised/stagedsomuchitalmostseemedfake orlike a
voice overusedfroman actual foreignperson.
On termsof the tone of language,nothingtoextravagantwasused.The male wasjokeyandmade
the advertmore about makingsillycommentsandtryingtoattract attentionbyhumourratherthan
givingoutuseful information…Inthisrespectthe tone of language couldalsobe classedas
informative.
The Nandosrestaurantitself hasa specifictagline ‘the spiritof Nandos’,whichismentionedatthe
beginningandendof the advertsoit’sthe firstandlast thingyouhear allowingittostickinyour
mind.This tag line wouldallow customerstothinkthatNandosisunique,spiritual andhasitsown
special vibe withinthe restaurants.Besidesthis,the actual advertstagline is‘itsok’beingused
frequentlyaftermanyhumorouscomments,italsowouldgetstuck inthe audienceshead.
The Nandosbrand name wasmentioned3timeswithinthe entireadvert.Thisrepetitionisusefulin
the manor itwouldmake the customercertainas to whatrestaurantthe advertis basedon,but the
more frequentlyit’ssaidthe bettertoensure you’re reallyadvertisingthe companybroadlyandnot
lettingthe publicforget.
Throughoutthe advertthere were nosignsof contact details,itwasall justbasicfoodinformation
and a fewjokes/funnycomments.There wasnonumberorwebsite mentionedwhichIthinkcan be
classedaspoor advertisementbecauseif anymembersof the publicwishedtocheckoutthe
company/restaurantfurthermore theywouldn’tknow how toreach it.Obviously,theycouldjust
type Nandosintogoogle searchtofinddetails,however,theycouldjustthinknevermindI’ll just
Analysing The Nandos Advert

2. leave itbecause theycan’tbe botheredgoingouttheirwayandin thisrespectyou’re losingcustom
too easily.
Tyinginwiththe Portuguese stylefoodandthe Portugueseaccentof the male onthe advert,there
was alsosalsamusicplayinginthe backgroundwithanupbeat,energeticrhythmincludingaSpanish
guitarwhichsoundedlike the mostdominantinstrument.These musicthemeswill allow the
audience toknowthe foodisfrom a foreignoriginsotheycanbe expectingsomethingexoticand
unique.
The main purpose wouldbe topromote the restaurantbyinvitingthe audience andsettingascene
withthe musicand the accent themes.Althoughthe advertisn’tpackedwithgeneral information,it
stillsinvitesall the membersof the publictocome and dine withthe franchise restaurant.
The adverton a whole wasanaverage rating,nothingtoospecial howeverIdidenjoythe theme
because itaddedreal effectandfunkyvibestomake itunique comparedtootheradverts.Onthe
otherhand,I thoughtit wasfar too informative ontermsof givingprimaryinformationsuchasthem
beinga franchise,where youcanfindthemorgivinganycontact informationatall.Itbriefly
mentionssome of the foodstheyserve butnothingaboutthe dishesbeingmainlychickenbasedand
as well,nospecial offerswere mentionedwhichIthinkmakesitautomaticallylessappealingforthe
audience astheyhave noideahowexpensive itcanbe.Finally,the advertdidseemasif ithad a very
broad targetaudience butIthinkthe enthusiasmandupbeatrhythmcouldbe off-puttingtoadults
and the elderlymeaningitwouldbe more attractive forteensandyoungeradultsastothemit
wouldbe funnyandexciting.