The document analyzes a radio advertisement for Nandos. It uses a Mexican accent and mentions spicy rice to associate Nandos with spicy Mexican food. The narrator repeatedly says situations followed by the slogan "It's OK!" to be humorous and repetitive. While this gets the brand stuck in listeners' heads, some elements could offend listeners by playing on racial stereotypes like the Mexican accent or a joke about a unibrow. Overall the ad effectively promotes Nandos restaurants but could have provided more contact information without relying so heavily on potential stereotypes.

1. Emma Upton
Nandos Radio Advert Analysis
We listened to the ‘It’s OK!’ radio advert for Nandos to analyse. From the beginning it is
clear the video is both humorous and repetitive, as from the beginning the narrator’s tone is
happy and jokey. It is also very repetitive as the narrator says situations followed by the “It’s
OK!” slogan, multiple times. The overall message this radio advert is trying to portray is
promotion for Nandos to entice the listeners to come to Nandos.
The narrator for this advert was male and had a very clear Mexican accent; I think they used
a Mexican accent because people relate Mexican food to spicy food, which is what Nandos
specialises in. They even mentioned spicy rice in the advert, to reinforce the idea of spicy
food being the special at Nandos.
The tag line or slogan was both, “the spirit of Nandos” and also “It’s OK!”. They used the
spirit of Nandos both at the beginning of the advert and end, which I think was used enough
times for people to recognise and remember. The company name ‘Nandos’ was said 3 times
throughout the advert, twice at the start and once at the end, which again I think is enough
for people to remember and to make it clear the advert is for Nandos.
In this advert, no contact details were mentioned, this is because there are so many Nandos
restaurants nationally it would take up far too much time to include every location in the
UK. Because there are so many restaurants nationally, most people know where their local
Nandos is. If any of the listeners were unsure where they could find their local Nandos, they
could easily search online for it, or even download the mobile Nandos app.
However there could be a slight problem with this advert. The RACC (Radio Advertising
Clearing Centre) states “Jokes about different races, light-hearted scenarios involving racial
stereotypes and the use of foreign accents in advertisements have the potential to offend”.
The whole purpose to this advert is to promote Nandos, encourage people to visit their
restaurants and to advertise their special offers on their products; in this advert, the product
mentioned was their ‘Spicy Rice’. This could relate to the stereotypical Mexican accent and
stereotypical Mexican music used as background music in this advert. People could easily be
offended by the foreign accent used, however there was a joke made by the narrator saying
his sister had a unibrow and it was still okay for her to go to Nandos. However this joke is a
clear suggestion of the stereotype that all Mexican women are hairy. So this could definitely
be found offensive by some listeners.
I can definitely see why some listeners could find it offensive, either by the typical Mexican
accent or by the joke that was made, but I don’t think anyone would take it extremely
offensively or be really offended as it was clearly used humorously in relation to the product
being sold by Nandos. Overall I think the advert was fairly good, it was repetitive which
means it would easily get stuck in listener’s heads, reminding them about Nandos, which

2. Emma Upton
could mean more customers. It also made the advert quite enjoyable and fun to listen to. I
think the only negative point I have is that they could have included more information about
Nandos, maybe included their website and information about their app.