The Nando's radio advert uses comedy and humor to target teenagers and young adults. It features an accent and informal language to relate to this audience. The advert reinforces Nando's brand by referencing the phrase "cheeky Nando's" and playing Spanish music. It encourages listeners to treat themselves to Nando's. The health department advert aims to help people stop smoking. It uses an emotional story of a boy concerned for his mother's health to draw people in. Serious language is then used to provide information on stopping smoking and available resources. The Heinz advert has a nostalgic and humorous tone about Bonfire Night traditions. It references the company's slogan "It has to

1. Radio analysis
Nando’s radio advert
This advert has a humours style to it, it uses
comedy as a way to promote its restaurant. This is
effective because the targeted audience for
Nandos is going to be teenagers and young adults
so by using comedy this is appropriate for this
specific targeted audience. There is a message in
the advert and that is, that its ok to treat yourself
to a meal out every now and again. “Its ok” its
repeated throughout the advert in order to make
the audience feel reassured. They also use words like cheeky within the advert and this is a
play on the phrase “Cheeky Nandos” which is popular amongst teenagers. This is clever as
they are still relating it to their targeted audience.
There was a male voice with an accent used in the advert, this is also funny and used for the
comedic effect. They used a voice with an accent that related to the style and theme of the
restaurant, with the restaurant being focused around Portuguese food. Once again with the
voice its isn’t very conventional and sounds dramatized so it sounds funny. As well as an
accent the tone and language used in the advert is informal with the way it interacts with
the audience. It isn’t someone talking in a posh voice about the food they have, its someone
putting a fun voice on and talking in a silly way, this resembles the brand and reflects that’s
it’s fun and appropriate for young people.
In the advert the slogan used is “Its ok” however Nandos has their own slogan of “the spirit
of Nandos”. Nandos really follow suit with their original slogan with the advert really
reflecting the brand for what it is. They use the phrase “Its ok” throughout, this works well
because it gives the listener an ok attitude where they may be driving back from work and
think to themselves that it’ll be ok to go get a “Cheeky Nandos” on the way home. They
mention the company name twice within the advert, once at the start and once at the end.
There wasn’t any contact information used in the advert, I think this is because that Nandos
is a fairly popular well know restaurant and you don’t have to book there to eat. This mean
people can just go and contact details aren’t that important.
There was non-diegetic sound used in the advert and this was of Spanish music that played
in the background of the voice over. This relates as it reflects the theme of the restaurant
and it makes it so the radio isn’t bland and full of dead air. Another thing that they do in the
advert is that they reference Bambi the Disney film. As this filmis quite old they may have
used it to further the targeted audience as resembles a certain demographic. I feel that the
purpose of the advert was to promote the restaurant and encourage people to go. By using
the phrase “its ok” over and over it gets into the listener’s mind and can socially condition
them to go.

2. I personally liked the advert, I thought it was a funny and due to me knowing the brand I
thought it worked well with the accent and the music they used within it. I also found the
part where they referred to the desert as “cheeky” as I have used my friends use the phrase
“cheeky Nandos” before.
Department for Health
The style to this advert is emotional as well as informative, its aim is to help stop smoking.
The message in the advert was that smoking kills and it effects people and that there are
people you can call in order to gain help if you need it. The majority of the advert is a
message from a young oy talking to his mother, he sounds upset and confused. This is sad as
we hear him talking about he doesn’t want his mother to die or develop cancer. We also
hear his voice crack as though he is almost crying. This could relate to those who smoke as a
large majority will most likely have kids and it will reflect how their own feels about their
parent smoking.
The language used by the young boy was informal and this was
because it was a personal message to his mother over his
concern with her smoking. However, the voice at the end of the
advert was very formal and clear. This is because the woman at
the end is talking about how people can find help and what
they can do to get a health pack as well as what number to
text. This s important information that the listeners need to
hear when they listen to the advert. There wasn’t a tagline or
slogan used in the advert as the main aim was to get the
information across to the audience. They do this by drawing the listeners in with the young
boy talking to his mother which is emotional. Then after they have heard that they are then
given the information that can be used to help stop smoking.
There wasn’t a company name or slogan used in the advert, this is because the advert was
by the Department for Health which is run by the government. Unlike commercial adverts
where the aim is to sell a product, this advert is seeking to help people and doesn’t need to
bombard the audience with a slogan or brand name.
There was no music used in the background of the advert, this worked well due to the
serious nature of the advert. It really helped us listen and focus to the young boy’s voice and
his message to his mother. It also worked well with the woman at the end when she was
giving us all this important information that would of all been lost if there was a distracting
background noise. The contact details were left to the very end and it also gave information
on how you could get your hands on a health guide book.
With the purpose to help people stop smoking there would be a huge demographic so this
style of advert works well as it can affect everyone, everyone has a mother so everyone can
relate to it. I personally really like this advert, it’s very powerful. I like how all you can hear is
the boys voice as though he is secluded and on his own it gives him the sense of

3. vulnerability. I also like how it gives the listener information on how to stop and what they
can do to help them if they need it.
Heinz
The style of the advert is nostalgic and humours, it talks about bonfire night and all the
common conventions that come with it. This relates to a lot of people and they make jokes
about how there always has to be someone who is the “official fireworks lighter”. The
reason that this has a nostalgic theme is because it makes the audience reflect on the past
and on what they do on bonfire night, whether or not they also eat hot dogs and go “ohh”
when the fireworks explode. It’s because this advert can reflect anyone because most likely
you do or know something similar to what the advert is talking about.
The voice is a man who is clear and confident, he is easy to understand. The tone was
conversational and was as though he was just talking to us rather than trying to sell us a
product. The classic slogan for Heinz is “It has to be Heinz” Throughout the advert the man
repeats this. He says things such as “there has to be a Catharine wheel” and “there has to be
a nail still there from last year”. This is clever as it plays with their classic slogan that this
company has had for years. The company name was also only name and used once at the
end of the advert, however it isn’t needed to be throughout the whole advert as they do use
the common slogan throughout.
Due to this being a radio advert promoting a product
there are not contact details given in the advert. This
is because the consumer doesn’t have to get in
contact with the company to purchase the product
they just have to go to the local supermarket to
purchase it. There also isn’t any music in the
background of the advert, I don’t personally like this
as there are some small parts where it’s just quiet and
empty, it doesn’t feel as though it flows that well. One
thing I do like is the way in which the voice over talks
and presents himself, he is funny and makes a joke
about ketchup. This also includes the slogan for it has
to be Heinz so it is fitting to the company also.
The main purpose of the advert was to make the listener want to buy their product. They do
this by relating the product to them, they tell examples of a situation where you will use
thee product and make it out as though you can’t use any others and… well it has to be
Heinz.