2. 10
9
8
7
6
5
Female
4
Male
3
2
1
0
Pop
Indie
Rock
Rap
R'n'B
Other
The fray are ultimately a rock band, however some of their chart
songs have a pop sub genre. Not many of the people I asked said hat
rock was there favourite genre, however pop was the most popular
genre overall. In order to reach my target audience more effectively I
will use a cover with more indie, pop conventions (the two most
popular genres from this research.) These were the most popular
genres overall, however both genres were more popular with
females, therefore I will mainly target a female audience.
3. • “The Script”- ‘The script’ are an extremely similar band to ‘The Fray’. Both bands follow a
rock/pop genre in their music. This answer was mentioned twice in my results and as the bands
are so similar, it shows that I am targeting the right audience.
• “Adele”- Adele was one of the artists I researched into for my initial audience research
, as I felt as though her and ‘The fray’s music was similar in rhythm and lyrical content.
Again this shows that I have focused on the correct age group. This answer again was
mentioned twice, both by female participants, suggesting that mainly females will
prefer the female cover I will be using.
• “Ed Sheeran” – Again Ed Sheeran’s work is based on lyrical meaning and (similar to ‘The Fray’) a
majority of his work has a slow pace. I have previously analysed one of Ed Sheeran’s music videos
so therefore have a rough idea on what my product should include.
• “Katy Perry”*** - Katy Perry is not a similar artist to ‘The Fray’ as her songs fully fall into the
pop genre and her songs are much faster and more upbeat. However Katy Perry’s songs are still
very much based on the lyrical content and her songs (and music videos) often tell a story.
4. What is your favourite music video?
• “Part of me” (Katy Perry)*** - As mentioned in the previous slide, Katy Perry’s music is not
at all similar to The Fray’s, however her videos are mainly narrative based and often revolve
around the lyrics in the song. This feature of the artists work IS similar to the videos the Fray
currently create for their songs.
• “The Scientist”(Coldplay)
• “Story of my life” (One Direction)
• “Love how it hurts” (Scouting for girls)
All other examples here (and most of them given in all the answers) also have a story
behind the images shown on screen, and a majority of the examples link to the story
portrayed through the lyrics. They also all include performance from the artist in the
video (such as the artist acting as the main character, or them
signing/dancing) This not only suggests this is what my targeted
audience want to see in a music video, but also proves
that I have chosen the right audience as this is what The Fray’s
original music video’s all include.
5. What do you like in music videos in
general?
• “I
like seeing the artist in the video”
• “Stories- real life issues addressed”
• “I like the images on screen to match the lyrics”
• “An interesting and relevant story line”
• “I like emotions relevant to the song to be represented through the video”
A majority of answers given for this question revolved around a story line
(one that links to the lyrics of the song.) Emotions being portrayed was also
an answer mentioned a lot. Therefore to fully reach my target audience I will
insure that I include both these things, creating an emotional story which is
also described in the lyrics of the song. Another prominent answer was
‘seeing the artist’ in the video. Therefore I will also be including a
performance element to the video, something I had not originally intended to
do.
6. Have you heard the song before?
(females)
(males)
Yes
9
11
6
Yes
No
No
14
The results from this question, further back up my decision to aim my music video mainly
towards a female audience. Although people from both genders had previously heard the
song, more females were familiar with ‘You found me’ by The Fray than males. I only asked
people aged between 16-26 (since the Facebook fan base for The Fray were of similar ages) and
26/40 people had heard the song before, indicating that this is the right age group to aim my
product at.
7. Do you like the song?
40
35
30
25
18
20
Female
15
Male
10
16
5
2
4
0
Yes
No
Further supporting the
previous idea that people
between ages of 16-26 are the
right age group to target is the
fact that 34/40 people said
they liked the song.
Again more females said they
liked the song than
males, suggesting that females
would make most of the
intended audience.
If ‘Yes’, What do you like
about it?
• “The meaning behind the lyrics”
• “Emotion created through the instrumental and rhythm”
• “It builds up a story in your mind”
Again, even with the lyrics, the audience mainly liked the story behind
the song, backing up my narrative video proposal for the music video.
8. What would you most like to see in a video to this song?
20
18
16
14
12
10
Male
Female
8
6
4
2
0
Performance
Animations
Linked story line
Alternative Story
Other
A story line linked to the song’s lyrics was the most popular
content for a music video in the people I asked and
‘Performance’ was the second most favourable. Therefore I
will be creating a music video which includes both these
features.
9. Do you think a female cover of the song will work?
27/40 people thought that a female version of the song would work. 8/13 of the
people that disagreed were male, suggesting, again, that I will be targeting mainly
females when creating my music video, as I will be using a female cover artist
(especially since over half said it would work.
Knowing that the singer will be female, how does your idea on the
video change?
• “The themes would change to become more relevant to females”
• “It wouldn’t change, the lyrics would still hold the same meaning”
• “The song would have less of an emotional impact as the original song challenges typical
male stereotypes”
10. What would appeal to you the most on the cover of a
digipak?
I asked my target audience what
would attract them to a digipak
and magazine article the most in
order to create the most
appealing products later on in the
production cycle.
Over half of the people asked said that
pictures of the artist would appeal to
them the most on the front of the
digipak. I will use this
information, along with the fact that
‘images from music video’ was the
second most appealing feature, when
creating the digipak to go with my
music video.
0
7
11
0
Picture of artist
22
Image from music video
Lyrics
Image relevant to artist
Other
Are lyrics in a Digipak helpful?
Every person asked said that they would like lyrics to songs on the album to be included in the
digipak. I will therefore be sure to include lyrics to the song I am covering on one page of the
digipak.
11. What draws you to a magazine advert the
most?
Theme
Pictures
Text
Colours
0
5
10
15
20
25
30
26/40 people asked said they found the images in a magazine
advert the most appealing part, therefore I will focus mainly on
these and the impact they have the most when creating the
magazine advert . Although text will still be needed in or to suit the
products advertising purpose will keep this simple and minimum.
