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QUESTIONNAIRE
PotentialTarget Audience
What kind of music video do you like?
This question has helped
me get an understanding
of what people enjoy
when it comes to music
videos using Frith’s 3
types of music videos. A
narrative video won by
quite far, which gives me
confidence and
encouragement to do a
narrative music video.
What platform do you watch music videos on?
I wanted to know if
people actually still
watched music videos on
TV. Almost 50% of
people said they still do .
It doesn’t have a lot to do
with my production but I
simply wanted to know if
TV was still a popular
platform.
Which kind of genre of music do you like?
These genres are very
narrowed down, but this is
intentional as I have an idea to
make a Coldplay video so these
are popular genres within
Coldplay’s long history of
music.The most popular was
Indie Pop which is what I
actually expected, this leads
me to think my production will
be in the genre of Indie Pop.
What do you look for in a music video?
This question helped me
get an idea of people
enjoyed in a music video.
It is similar to question 1
but specifies a bit more.
In terms of my
production its giving me
an idea of kind of music
video I will do.
Do you like music videos where parts of
it are narrative without the music?
My own opinion is that I like
narrative music videos but not
so much when there is a lot of
narrative without the actual
music audio playing. So I
wanted to see what other
people thought.They shared
the same opinion. In terms of
my production it’s helped me
understand that I shouldn’t
include too much narrative
without the actual song
playing.
What is your favourite music video?
Shakka ft JME – Say Nada
Robyn -With Every Heartbeat
Coldplay -Yellow
Dizzee Rascal - Bonkers
Eminem - Love the WayYou Lie
Eminem - Stan
ok go -ThisToo Shall Pass
Enrique Iglesias - Hero
Sia -Titanium
Sam Smith – La La La
Lady Gaga - Bad Romance
Red Hot Chillie Peppers - Californication
Coldplay -Viva laVida
Beyonce - Run theWorld
Eminem - I Need a Doctor
This question was just to see what kind
music videos people favorited over
others.There is quite an even spread
between Performance, Conceptual and
Narrative music videos. Knowing
peoples preferred music videos will help
me gain inspiration from existing
products.

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Understanding Music Video Preferences

  • 2. What kind of music video do you like? This question has helped me get an understanding of what people enjoy when it comes to music videos using Frith’s 3 types of music videos. A narrative video won by quite far, which gives me confidence and encouragement to do a narrative music video.
  • 3. What platform do you watch music videos on? I wanted to know if people actually still watched music videos on TV. Almost 50% of people said they still do . It doesn’t have a lot to do with my production but I simply wanted to know if TV was still a popular platform.
  • 4. Which kind of genre of music do you like? These genres are very narrowed down, but this is intentional as I have an idea to make a Coldplay video so these are popular genres within Coldplay’s long history of music.The most popular was Indie Pop which is what I actually expected, this leads me to think my production will be in the genre of Indie Pop.
  • 5. What do you look for in a music video? This question helped me get an idea of people enjoyed in a music video. It is similar to question 1 but specifies a bit more. In terms of my production its giving me an idea of kind of music video I will do.
  • 6. Do you like music videos where parts of it are narrative without the music? My own opinion is that I like narrative music videos but not so much when there is a lot of narrative without the actual music audio playing. So I wanted to see what other people thought.They shared the same opinion. In terms of my production it’s helped me understand that I shouldn’t include too much narrative without the actual song playing.
  • 7. What is your favourite music video? Shakka ft JME – Say Nada Robyn -With Every Heartbeat Coldplay -Yellow Dizzee Rascal - Bonkers Eminem - Love the WayYou Lie Eminem - Stan ok go -ThisToo Shall Pass Enrique Iglesias - Hero Sia -Titanium Sam Smith – La La La Lady Gaga - Bad Romance Red Hot Chillie Peppers - Californication Coldplay -Viva laVida Beyonce - Run theWorld Eminem - I Need a Doctor This question was just to see what kind music videos people favorited over others.There is quite an even spread between Performance, Conceptual and Narrative music videos. Knowing peoples preferred music videos will help me gain inspiration from existing products.