Task 3 - Survey research

1. SURVEY RESEARCH

2. Q1
This research
shows that the
majority of my
target audience
are aged 16-17
(81.25%), 6.25%
of my target
audience are
under 16 and
12.50% are aged
18-19

3. Q2
This graph
shows that the
majority of my
target audience
prefer pop
music (43.75%)
than any other
genre. 25%
prefer indie,
18.75% prefer
musicals and
12.50% prefer
something else.

4. Q3
From this research I
can conclude that my
target audience
prefer Post Malone
(25%) than any other
artist. They like
Rihanna, Beyonce,
Ariana Grande,
Queen, Lady Gaga and
the 1975, equally
with 6.25%. 2/16
people like Ed
Sheeran and Fall Out
Boy.

5. Q4
The majority of
my target
audience watch
music videos
‘rarely’
(43.75%), 37.5%
watch music
videos sometimes
and 18.75%
‘usually’ watch
music videos.

6. Q5
From this
research, I
can
conclude
that the
majority of
my target
audience
prefer
music
videos to
have a
storyline
(56.25%)
rather than
them being
performance
videos
(43.75%)

7. Q6
The majority of
my target
audience watch
music videos on
Youtube (87.5%)
and the others
prefer to watch
them on
instagram
(12.5%)

8. Q7
The majority of my
target audience
prefer music from
the current era
(37.5%) but close
behind is music
from the 00’s
(31.35%), followed
by 80’s (18.75%)
and then 90’s
(12.50%)

9. Q8
In this graph it clearly shows that the majority
of the target do go to concerts/festivals with
93.75%

10. Q9
The majority of the participants said that it is
not important for the artist to be in the video
with 62.50% but 37.50% said it is important for
the artist to be in the video

11. Q10
The majority of participants prefer fast tempo
music (68.75%)rather than slow tempo music
(31.25%)

12. CONCLUSION
In conclusion, my target audience are aged 16-17 who prefer
pop music to any other genre, specifically music from the
artist Post Malone. However, my target audience ‘rarely’ watch
music videos, but if they do it is using YouTube, the video
platform. They don’t think it matters whether the artist is in
the video or not and they suggest that music videos with a
storyline are more appealing. My target audience have also
said that they do go to concerts and festivals and that they
prefer fast tempo music rather than slow tempo, which is most
like current music, which they voted the most appealing.