Our digipak packaging features the artist's image on the front cover to promote awareness and increase merchandise sales. Common conventions used in electronic and other genres include prominently displaying the artist's name and image to immediately grab audience attention. Abstract or surreal imagery is also a frequent convention in electronic album artwork, mirroring the genre's diverse and open-to-interpretation soundscapes in the same way abstract art impacts viewers.

1. Digipak
Our digipak features the artist at the front cover to instantly raise the audience’s awareness of him and
thus increase the consumption of his merchandise. This is a convention employed in merchandise of
electronic and every other genre because it is an effective method of introducing the star as a
commodity for consumption. These are examples of album designs that employ the convention:
Our Digipak
Deadmau5 wears the mask of a
mouse when he performs on stage,
thus the helmet represents himself

2. The album title and the artist’s name are written on
the front cover with big, bright coloured letters in an
easily comprehendible font. This convention is also
employed in all music genres to ensure immediate
attraction of the audience’s attention.
It is an obligatory detail which is present on the covers of all
artists, even if it is not accompanied by the artist’s portrait as
in the following examples:
The use of bright colours of red and white connote
the style of the music the artist produces. Colourful
designs is a convention that indicates energetic
soundtracks with high variety in pitch and rhythm,
raising the demand of the target audience as they
are willing to consume the product thinking that
their expectations of the genre will be met.

3. Animatic design adheres the convention of abstractionism employed in the electronic
genre. Surreal imagery is common in album designs of the genre because of the
frequent lack of lyrics and the high diversity of the sound which give the audience
several alternatives for its interpretation, in the same way that abstract art can have
various effects on visual senses of observers. Here are some examples:
Avicii’s Stories
Moby’s More Fast Songs
About The Apocalypse
Gesaffelstein’s Conspiracy Pt 2