3. The black and white
colour scheme seemed The repeated image
to suit the artist’s of the artist in the
image the most and mock up was used as
the dark colours can a main factor in the
also be seen in both design of the final
the mock ups and the album cover.
final album cover.
This colour scheme
also helps maintain a
consistent branding of
Quinn Harper as an
alternative pop act.
4. Unlike the album
package, this
The background in the advertisement sees the
mock up added a depth main artist in colour
to the image and the whereas the background
background in the final is in black and white this
draft also uses this. has been done to
emphasise the
importance of the artist
which could appeal to
the audience.
From the mock up the white text
was used in the final draft as this
contrasted the most with the dark
greys featuring in the image.
5. The inlays further add to the overall branding of this media
product by maintaining the consistent colour scheme with
black and white and greyscale being prominent.
The repeated image in the bottom inlay is also similar to
the repeated image on the album cover, thus creating a link
between the two. One way that these inlays appeal to the
target audience is that there are lyrics in the bottom inlay
so the target audience can follow the song when they listen
to it. Today, not all album packages have these included
Therefore this is a way
to reach the target
audience as it could be
an additional reason
to purchase the album.
7. How effective is the combination of your main product and ancillary texts?
The main product, the music video, and the ancillary texts, being the album cover, inlays and album
advertisement combine in a way that creates a general image of the artist that is instantly
recognisable. The image on the album cover and the images in the inlays ties in with the main
performer’s image in the music video allowing the audience to recognise the artist and see her as
having an overall image as a musician. This branding is a way to sell the artist to the audience as she
has a distinct image and style that they would become familiar with and want to know more about.
There is a consistency within the colour schemes and fonts, with the dark colours and the black and
whites and similar styles with sophisticated fonts. This can also be seen in the music video as there
is a ‘dark’ element to the music video and the artist’s hair and makeup in the music video has also
been styled to suit this ‘dark’ element. As the artist is Indie/Pop, not too many bright colours have
been used to try and present this genre more clearly.
There is an interesting concept on the album cover with the image of the main performer being
repeated multiple times which is a feature that could be considered eye catching therefore making it
appealing to music consumers possibly making them want to know what the album entails.
One of the unique selling points of this media product is the USB offered, as the emergence of the
digital age has led to the decrease in sales of albums in hard copies therefore the USB is an option
that can appeal to a wider audience and can also take a space in the market that has not been filled it
could be a special offer with a limited amount of them being on sale and they could contain extra
tracks that are not on the album.
