Forms of Music Videos

1. FORMS OF MUSIC
VIDEOS
RODWELL PRODUCTIONS

2. ANDREW GOODWIN
 He stated there were three different ways in which
music videos can connect back to the song itself:
 Illustration
 Amplification
 Disjuncture

3. Illustration
Images illustrates the lyrics.
Illustrations is the simplist and easiest concept to base a
music video around as it is just a literal meaning to the
song lyrics in a visual form. Owl city have used illustrative
ideas in their music videos such as their song ‘FireFlies’
where fireflies come onto the screen.

4. Amplification
 Amplification is second. The conventions demonstrated
by the music videos creative director. They may use
both peformance and narrative, connotations of the
meanings. An examples of this Kanye West’s
homecoming where it does clearly show his home but
the audience can work out that the song is
‘homecoming’ and it is him walkings around a city that
he knows.

5. Disjuncture
 Disjuncture- Intentionally ignores the content of the
song and genre of the music and tries to create a whole
new set of meanings. These music videos don’t tent to
male a lot of sense and can often use abstract imagery.
In fat boy slim “praise you” there is no relation from the
video to the lyrics.