2. Brand Identity
This is how a brand is shown throughout different platforms, in this case it would be how
the artist is shown through different media products such as the music video, digipak and
magazine advert.
For a brand identity to be successful the artists image must be cleverly extended through
careful choice of colours, images and font. At least one of the different media products
must clearly promote one image of the artist.
3. My Brand Identity
Across the music video and digipak, we have created a brand identity for our artist. Our brand
identity is made up of costume, colours and style.We have included the same costumes in both the
video and the digipak, the costumes were thought out carefully during the planning process so that
they represented our artists personality – showing an artists personality through their brand identity
makes the audience more likely to relate to them.
Considering the text and font, I chose to follow the theme of the red colour in the statement coat to
create the title for the album, this creating a brand identity as seeing that deep red colour would
remind an audience of the artists coat and think of the two together.
4. Selling through the digipak This image inside will persuade our audience to buy the
album as the locations are suburban, places that young
people tend to be attracted to.The street art in the image is
interesting for young people and is something we feel would
catch their attention.
The font I’ve chosen for the
artists name to feature on
the front of the digipak I feel
will help sell the album as it
ties together the ongoing
theme.The way in which the
words appear intertwining
gives a professional look and
sort of abstract – art usually
associated with young
people (our target
audience).
This really simple close up image of
the artist I think will help sell the
album when considering the kind of
audience will be buying it.The artist
in this image sits proud, and is seen
as a strong character – something a
younger audience will be attracted
to as she is seen as a role model.
The extra panel included
in the digipak serves the
purpose of a clue as to
who else will star in the
music video.This makes
it more interesting for
an audience as they
know there will be
someone else featuring
in the song – giving
them another reason to
buy the album.
Similar image used on the inside
panels of suburban area, the street
art is seen again, attracting a young
audience and encouraging them to
buy the song.
