This presentation discusses the growing importance and opportunities of mobile technology, especially for recruiting. It covers various mobile channels like text messaging, mobile web, mobile search, and mobile apps. It debunks myths about mobile and shares facts about adoption rates. The presentation also profiles different mobile technology companies and tools that can help with tasks like sourcing candidates, recruiting talent, managing information, and being found on mobile.

1. Presented at :
&

3. My
Company

4. My
Project

5. My
Blog

6. My
Book

7. On Your Mark,
Get Set,
Mobile…

8. Remember
Us?

9. Mobile is Not
Just a Phone
It’s
Text, Email,
Video & Web

10. 3 Things
Most
People Carry
Keys
Wallet Mobile

11. Mobile
101

12. The Evolution
of Media

13. Medium Print
(1500’s)

14. Recordings
(1890’s)

15. Cinema
(1910’s)

16. Radio
(1920’s)

17. TV
(1950’s)

18. Internet
(1990’s)

20. Mobile is the
4th Screen
& Stands to be Most
Influential

21. Mobile Phone
Terminology

22. Mobile Phone Terminology
GSM

23. Mobile Phone Terminology
GSM
WAP

24. Mobile Phone Terminology
GSM
WAP
SMS

25. Mobile Phone Terminology
GSM MMS
WAP
SMS

26. Mobile Phone Terminology
GSM MMS
Short
WAP
Code
SMS

27. Mobile Phone Terminology
GSM MMS
Short
WAP
Code
QR
SMS
Code

28. Mobile Device
Lineup

29. Mobile Device Lineup
Smart
Phones

30. Mobile Device Lineup
Smart Laptops
Phones

31. Mobile Device Lineup
Smart Laptops Netbooks
Phones

32. Mobile Device Lineup
Smart Laptops Netbooks Gaming
Phones Devices

33. Mobile Device Lineup
Smart Laptops Netbooks Gaming Tablets
Phones Devices

34. Building A
Case for
Mobile

35. Social Media

36. Search Engines

37. The Blogosphere

38. “
Mobile Will Be
The Next Great
Phenomenom
Eric Schmidt, Google 2005
”

39. Why
Mobile?

40. It’s
Freedom

41. It’s Anywhere,
Anytime
Access

42. Mobile Web
is on Nearly
Everything

43. Mobile Devices & PC’’s: A Place for Both
30 Second Task 30 Minute Task
Unplanned Planned
Multi-Tasking Focused-Attention
SMS Email

44. Obama 2008
Presidential
Campaign
2.9M Text
Messages to
Voters
Haiti Relief via
Text Messages
Record $22M
by 1/19 to Red
Cross

45. Debunking
Mobile
Myths

46. Myth #1
Mobile is Just Hype

47. Myth #2
Mobile is Only Used by
Youth Generation

48. Myth #3
Mobile Marketing is
Equivalent to SPAM

49. A Few
Facts to
Consider

50. Over 100% Penetration in
Industrialized World

51. 4.6B Mobile Phone
Subscriptions (3.9B Unique)

52. 39% in U.S. No Longer
Have Land Line Phones

53. Translation…

55. The Mobile
Recruiting
Landscape

56. 9 Areas
of Focus

57. Voice

58. Text Message

59. Mobile Web

60. Mobile Search

61. Social Networking

62. Proximity Marketing

63. Mobile Email

64. Video & Audio
Mobile Email

65. Video & Audio
Mobile Email Application
Development

66. Text Message

67. Text-to-
Link
Text Clubs/
Subscriptions Text Message
Text Contests/
Alerts Voting

68. BREAKOUT OF TEXT MESSAGE
-MOST COMMON USE OF MOBILE DEVICES
NEXT TO CALLING
-MOST POPULAR FORM OF
COMMUNICATION TODAY
-FAST AND EXTREMELY EASY TO DO
-COST EFFECTIVE
-HIGH RESPONSE RATE AND ROI
-CAMPAIGNS SHOW YOU ARE ON CUTTING-
EDGE

69. The Field
Tatango
iLoop Mobile
TextMarks Hipcricket
SumoText Mobivity mobileStorm Punchkick Interactive

70. Mobile Web

71. Mobile Web Corporate Website Career Site
Blog Landing
Pages

72. BREAKOUT OF MOBILE WEB
-STAYING CURRENT WITH LATEST
TRENDS
-LOCATION-BASED BENEFITS; TIMELY
INFORMATION ON YOUR BUSINESS
-ANOTHER AVENUE TO REACH JOB
SEEKERS ON THE GO
-MOBILE CAREER SITE SERVES AS
LIKELY FIRST TOUCHPOINT FOR JOB
SEEKERS

73. The Field
Movitas
MoFuse Mobify Movylo Winksite

74. Mobile Search

75. Pay-Per-
Call
Pay-
Per-Click Mobile Search
Click- Click- Banner Download
to-Call to-Video Ads Content

76. BREAKOUT OF MOBILE SEARCH
-BEST TOOL FOR LOCATION-SPECIFIC
INFORMATION (ex: CAREER SITE)
-SEVERAL WAYS FOR RECRUITERS TO
USE (ex: PAID SEARCH)
-GREATER TRAFFIC TO JOB
OPPORTUNITIES
-ANOTHER AVENUE TO BE FOUND

77. The Field
admob Quattro Wireless
Jumptap Mobclix Millenial Media ipsh

78. Mobile
Recruiting
Tools to
Tackle

79. Source Candidates

80. Source Candidates Recruit Talent

81. Source Candidates Recruit Talent
Manage Information

82. Source Candidates Recruit Talent
Manage Information Be Found

83. How Geoff is Using Mobile

84. GeoffPeterson.com Mobile Website