1. Yannick Moeneclaey Willem Vincké Tim Ceuppens

2. mobile search marketing

4. 3G use Belgium 15th (3%) Netherlands 11th (6%)

5. we stilluseourphones to callsomeone? right?

6. Triple Tap Touch Keys – Wallet - Phone

7. Dude, where’smyphone? Always near Mobile Internet Marketgrows!

8. Mobile Internet Market LocationBased Services Foursquare Twitter Google QR-Codes …

9. “Find and engageyourtarget audiencewhilethey are on the go, connectingwiththem at the right moment/place at the right time” Speed Relevancy

10. desktop way of life sendingwritteninformation

11. mobile way of life?

13. mobile conversion? the nobletelephonecall

14. whynoform? ittakestoo long

15. Mobile Website – Mobile App What to do?

16. The brightside Mobile Website User Experience Speed Not platform specific Largerreach Lowercost Independent Mobile App Advancedfunctionality UI: Forget Web Standards Speed RealEstateon Mobile Desktop

17. VS The flipside Mobile Website LimitedFunctionality Mobile App Platform specific

18. Mobile Website – Mobile App Choosewisely

19. ? Where’smy Target Audience? Concept? Functionality? Mo’ money, less money? Mobile Website – Mobile App Choosewisely

22. Mobile campaigns 2009: $391 million 2010: $550 million … 2014: $1.3 billion Forrester Research

23. mobile AdWords

24. set up a special campaign different needs, focus, conversion, cpc

25. actually, set up two 1 forsmartphones, 1 for WAP

26. smartphones

29. smartphones support regularads noneed to change a winning team

30. notsosmartphones (wap)

32. keywordselection use short keywords

33. keywordselection use short keywords

34. search engine optimization? seo?

36. Mobile usability Whowhahow?

37. Mobile Seo Disadvantages mobile phones Smallscreens Limited input possiblities Sloooooooooowconnections Limited Flash support

38. Mobile Seo New generationsmartphones Mobile browsers Zooming, pinchen Stand-aloneflashplayers - flash support for mobile – youtubeapps

39. Mobile Seo Back to basics, de essentie Is al deze informatie nodig? Onderzoeken wat de bezoekers willen Specifiek inspelen op de vraag

40. Mobile Seo Railtime.be m.railtime.be

41. Mobile Seo Put the essence of the website into the mobile version

42. Let’sreview

43. Essence mobile site Fastloading Relevant Content (innovations) Coupons Browserdetection Forwarding special site Mobile friendlyhtml