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Facebook: Strategies for the Most Popular Social Network


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Snackable "byte-sized" training session from Geoff Peterson of General Lead ( on Facebook.

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Facebook: Strategies for the Most Popular Social Network

  1. 1. Sourcing Channels: Strategies for the Most Popular Social Network By: Geoff Peterson Managing Principal, General Lead Blogger, StaffBytes Author, The Sourcer’s Playbook
  2. 2. Live From Pittsburgh, PA…
  3. 3. Sourcing Channels Schedule Social & Business Networks Facebook Strategies 6/18 & 6/19 The Blogosphere Twitter Twaining Search Engines 7/7 & 7/9 Mobile Technologies Google’s Impact Social Media on Social Recruiting 7/14 & 7/16 RSS/Bookmarking/ Video
  4. 4. On Your Mark, Get Set, Facebook…
  5. 5. Fast Facts: -200 Million Members (1/5 of all Internet Users) -4 Billion Pieces of Info; 850 Million Photos; 8 Million Videos (Every Month) -Users Spend Avg. of 20 Minutes/day on the Site -10K+ Independent Sites on Facebook Connect
  6. 6. Strategic Thoughts…
  7. 7. Take Advantage of Free Facebook Applications
  8. 8. Use 3rd Party Tools to Stay Connected
  9. 9. Follow The Leaders
  10. 10. Get a Facebook Marketing Strategy
  11. 11. Measure & Follow Online Discussions