Mobile - is there really an opportunity?

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Mobile Technology has seen unprecedented growth in Nigeria. This supposedly presents an immense opportunity for solution providers, operators and other players in the ecosystem - really?

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Mobile - is there really an opportunity?

  1. 1. Mobile: Is there really an opportunity?
  2. 2. ” ...Telephone is not for the poor?”
  3. 4. Internet Usage Source: http://www.internetworldstats.com/stats1.htm#africa
  4. 5. Where's the content? Source: Mobile Internet in Africa June 2009 (Comviva Technologies Limited)
  5. 6. What the numbers are saying... <ul><li>Double-digit growth </li></ul><ul><li>Mobile Internet is on the cheap </li></ul><ul><li>Immense opportunity being created for a plethora of mobile services </li></ul><ul><li>Lack of local content </li></ul>
  6. 7. What to do? <ul><li>Focus on the Mobile Web </li></ul><ul><li>Solve local problems – scratch your own itch </li></ul><ul><li>Leverage on available tools and APIs </li></ul><ul><li>Synergize </li></ul><ul><li>Talk about it </li></ul>
  7. 8. Free Ideas! <ul><li>Mobile Airline Schedules/Check In </li></ul><ul><li>Mobile news will do very well </li></ul><ul><li>Mobile content portals – news, stock quotes </li></ul><ul><li>Social networking services – that enable us to connect in new ways. </li></ul><ul><li>Location based services – where's the nearest x </li></ul>

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