Infocom Presentation: Breakthrough Innovations in Mobile

6,492 views

Published on

Published in: Technology, Business

Infocom Presentation: Breakthrough Innovations in Mobile

  1. Breakthrough Innovations in Mobile Rajesh Jain Managing Director NetCore Solutions Email: rajesh@netcore.co.in Blog: http://emergic.org
  2. An Entrepreneur and Investor in India Internet and Mobile space • 1994-2000: IndiaWorld – India’s first Internet portal; Self-funded – Acquired by Sify in Nov 1999 for $115 million in one of Asia’s largest Internet deals • 1998-now: Netcore Solutions – Managed Mail & Security Services for Enterprises – Mobile Data Services for Consumers & Enterprises • 2005-now: Emergic Venture Capital – Investments in creating India’s Digital Infrastructure 2
  3. The Guiding Philosophy of Emergic (Breakthrough) Innovations Bold and Focus on Local Ambitious Non- Goals Consumers Limited Simpler and Legacy helps Cheaper Leapfrog Made in India, Made for the World http://emergic.org 3
  4. Think of India’s Mobile Base as split in Two Large Markets • Red Market • Enterprise: “The Computer and Internet In Your Hand” – 100 million users – Mobile Multimedia Computer – Mix of Enterprise and Youth • Youth: “Mobile Maane More” – Communities and Entertainment • Blue Market • Urban: “Ek Ring Aapki Zindagi – 250 million users Badal Sakti Hain” – Micro-Local Marketplaces – Mix of Urban and Rural • Rural: “Haath Mein Mobile, Saath Mein Zindagi” – Access to Info, Markets, Going ahead, these two Education markets will evolve very differently 4
  5. India’s Red and Blue Mobile Markets Red Maange More The Blue Billion • Saturated Market : mix of • New Consumers: mix of Business and Youth Urban and Rural • Future Needs go beyond • Needs are for Low-Cost Voice and P2P SMS Handset and Voice • “Give Me More” • “Connect Karo” • By 2011 • By 2011 – Will grow to 150 million in 3 – Will grow to 500 million in 3 years, at CAGR of 15% years, at CAGR of 35% • Driven by Data Services • Driven by Voice – Complement with Superior – Enhanced with Income- User Experience increasing Data Services – Support for rich media and – Support for local languages user-generated content and voice navigation 5
  6. 3 Key Breakthrough Innovations will power Mobile in the next five years • The coming Mobile Internet Era • The opportunity for New Business Models – VAS Operators and Data MVNOs • The emergence of the Mobile as the Next Advertising and Marketing Medium 6
  7. 1. Mobile Internet Era • Killer Combo: Smartphones + 3G + Low/Flat- rate Data Plans • Usage led by India’s Red Market • Mobile as first (and only) Internet access device • Driven by Social and Rich Media • The Creation of the N3 (Now-New-Near) Web – PIN-News, MicroContent, Location – Free + Push + Permission + SMS 7
  8. 2. VAS Operators and Data MVNOs • Direct-to-Consumer Mobile VAS companies • VAS (Data), not Voice, will be key driver for India’s Red Market • Multi-monetisation from Subscribers, (micropayments), Advertisers and Businesses • $10 billion market opportunity – 50 million Youth and Enterprise subscribers – $15+ (Rs 750) ARPU 8
  9. 3. Mobile as Next Marketing Medium • A Mobile Presence for Businesses – SMS, Mobile Internet, Voice, Apps • Customer Acquisition – Mass and Targeted Ads • Customer Engagement and Retention – Invertising and Mobile CRM – Interaction: Feedback, Polls, mCoupons – Building Communities of Interest 9
  10. NetCore is using SMS Subscriptions to build Audience and Monetisation MyToday 575758 MyToday NEWS: START NEWS MUMBAI Welcome to NEWS, an ad- *ASSAM BLAST-B’desh-trained supported service. Get FREE ULFA suspected Breaking News & updates *Book Raj under NSA-Cabinet around the world. To stop, AD: sms STOP NEWS to 575758. Book a STANDARD CHARTERED Visit www.mytoday.com FD for 401 days at 10.5% T&C*. sms TD <CITY> to 575758 Text Search : Internet :: SMS Subscriptions : Mobile 10
  11. Media on Mobile Nielsen Study • Avg. Subs. Age is 25 yrs • 50 channels • 84% get info first from • 3.7 million subscribers MyToday • 11 million subscriptions • 75% read every SMS • 13 million SMS daily • 40% forward SMS 3 Subscribers in Millions • 43% have seen Ads 2 • 30% of them have 1 responded to Ads 0 11 1 3 5 7 9 11 13 15 17 Time in Months
  12. NetCore is creating Multi-Monetisation of its mobile Audience and Platform Audience Monetisation Platform Monetisation • Ads (250+ campaigns) • Enterprises (Invertising) • Leads • Operators • Paid Channels • Publishers MyToday FABINDIA SENSEX: Fabindia announces Mkt opens +ve, to be range- the opening of its bound; 486.86 pts up at 9531.37 store in Santacruz on at 9:58am AD: S.V.Road, Opp. FOR DAILY NEWS & INSIGHTS Danabhai Jewellers. FROM THE ECONOMIST, sms START TE to 575758 12
  13. Mobile as Magic Lamp Mobile Consumers want Wishes to come True. Now!
  14. Be the Genie and Make the Magic Happen!

×