Momovn2011 thi truong ung dung di dong va cac xu huong moi


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  • Khôngaingờ T6-2007 làthờiđiểmthựcsựlàbướcngoặtcủatoànbộnhânloạivề Mobile: Apple giớithiệu iPhoneSince then, smartphones have evolved from an expensive luxury to a common tool. Things that didn't exist -- the App Store, Angry Birds, Google Android -- are now everyday realities for a lot of people.Companies that were doing well four years ago -- Motorola, Nokia, Palm, RIM, and Microsoft -- are now trying to mount comeback efforts after losing their footing.Faster and cheaper phones, brighter screens, better Internet access, and more games, of course.Read more:
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  • Momovn2011 thi truong ung dung di dong va cac xu huong moi

    1. 1. 2011<br />MOBILE APPLICATIONMarket & New Trends<br />Nguyễn XuânTài<br />CEO - Naiscorp<br />
    2. 2. “ The Future Of Mobile is The Future Of Everything ”<br />Matt Galligan, co-founder of SimpleGeo<br />
    3. 3. The “Start” <br />
    4. 4. World’s Trend<br />3G to be awarded in more and more countries<br />Less country with mobile subscribes less than population<br />Touch & Touch & Touch & Type<br />Every brands are making tablets<br />Mobile for business (+entertainment)<br />The mobile ecosystem<br />
    5. 5.
    6. 6.
    7. 7. “ The future of online is offline. Tap on a mobile phone, and like magic a bridge springs up between the interactive world and the real world”<br />CyriacRoeding, co-founder of Shopkick<br />
    8. 8. Vietnam in its own trend<br />
    9. 9. What’s now: Crisis & Crisis<br />Financial crisis<br />Gold crisis<br />Real estate crisis<br />Stock market crash<br />CPs crisis<br />
    10. 10.
    11. 11. Mobile operator marketshare(active users as of end-2010 - MIC)<br />
    12. 12. Devices landscapeSales report as of June 2011 - Gfk<br />
    13. 13. Mobile Applications<br />Mobile portals<br />Mobile messaging<br />Yahoo chat in Mobile <br />Offline games<br />Online games<br /><ul><li>Cards game, Chess, Farm, etc.</li></ul>Mobile social network<br />Mobile TV<br />Mobile dating<br />Mobile News (mobile version of news sites)<br />Horoscope<br />Music apps<br />Location search<br />Much more<br />
    14. 14. Development platforms<br />Blackberry<br />Windows phone<br />MeeGo<br />Brew<br />Web-OS<br />Java<br />iPhone<br />Android<br />Symbian<br />Qt<br />Bada<br />MTK (600M devices)<br />
    15. 15. Players<br />Telcos<br />Viettel<br />Mobifone<br />Vinaphone<br />CPs<br />There were over 250 of them<br />Internet start-up companies<br />This is an era of mobile internet services.<br />
    16. 16. The trends in Vietnam<br />More android<br />More touch<br />More pictures/video <BOOM!><br />More social<br />More mysterious<br />More interactive<br />
    17. 17. Trends for Developers<br />Mobile Marketing<br />D2C: “No wireless, No marketing”<br />Mobile wallet/payment<br />Virtual goods<br />Local deals<br />Ads supported<br /> business model<br />
    18. 18. 1 MinuteFor OurImagination<br />
    19. 19. Mobile Understands, Mobile Knows<br />Our Generation<br />“Dânta phảibiếtsử ta, <br />cáigìkhôngbiếtthìtra Google”<br />The NextGeneration<br />“Hey phone, let me ask you a question”<br />Dennis Crowley, co-founder of Foursquare<br />
    20. 20. “The future of mobile will largely be defined by the small, creative entrepreneurs and companies that leverage the device capabilities in new and interesting ways.”Bob Borchers, general partner at Opus Capital, former Apple marketing executive<br />
    21. 21. Thanks!<br />Naiscorp Information Technology Service Join-Stock Company<br />Add : 101 B1 Nguyen Khanh Toan Str., CauGiay Dist., Hanoi, Vietnam<br />Tel : +84 (4) 3767 8458 <br />Fax : +84 (4) 3767 8024<br />Email : <br />