3. M-STAT
Your mobile partner
• We consult, design & deliver solutions for the
mobile ecosystem.
• We help you reach your audience through
mobile communication channels.
• We provide mobile and web messaging services.
(bulk sms, push notifications, PSMS, email)
M-STAT | The Mobile Internet Revolution
4. M-STAT
Your mobile partner
• We integrate m-payments and content access to
your business procedures.
• We provide mobile support for government
procedures: M-TAXIS, Tax Card.
• We develop mobile sites and mobile applications.
• We exploit all mobile channels and “mobile” your
needs.
M-STAT | The Mobile Internet Revolution
8. Devices are better
With enhanced features and functionalities
M-STAT | The Mobile Internet Revolution
9. Provided services are wider than ever
Video GPS VOIP telephony
Social services Entertainment All kinds of apps
M-STAT | The Mobile Internet Revolution
10. Mobile Internet Revolution: It’s all in the use
Viva la revolución móvil!
M-STAT | The Mobile Internet Revolution
11. What are the statistics telling us?
Mobile Internet Users > Desktop Internet users within 5 years
Source: Morgan Stanley research - “Internet Trends”
M-STAT | The Mobile Internet Revolution
12. What are Cisco’s Forecasts for Global Mobile Data
for 2010-2015
• Global mobile data traffic grew 2.6-fold in 2010, nearly
tripling for the third year in a row.
• In 2010, mobile data traffic was three times the size of
the entire global Internet in 2000.
• Global mobile data traffic will increase 26-fold between
2010 and 2015.
• There will be 788 million mobile-only Internet users by
2015.
M-STAT | The Mobile Internet Revolution
13. Mobile Internet data
Different types of data are combined in mobile usage:
• Online & geolocation data → custom location based
services and information
• Online & sensor device data → enhanced controls and
monitoring data
• Online & real life data → augmented reality to the
handset
M-STAT | The Mobile Internet Revolution
14. Mobile Internet user profile
• Does not necessarily have 3G on at all times.
• Is far more demanding than the usual internet user.
• Is more social and more interactive through his
device.
• Is in favor of micro payments over credit card
purchases (for in app purchases and small
amounts).
M-STAT | The Mobile Internet Revolution
15. Connectivity & sharing
• User actions are device centric and exhibit user’s
need for sharing.
• Convergence between smartphones, tablets and
personal computers requests for devices to be
“connected”.
• The cloud is “loud”, out and ready to sync our
devices.
M-STAT | The Mobile Internet Revolution
16. Habits have status: “online”
• We are online. • Our choices are online.
• Our friends our online. • My boss is online.
• Calls are online. • This whole trip to
Infocom was planed
• Data are online. and scheduled online.
• The weather is online. • Do I want to be offline?
M-STAT | The Mobile Internet Revolution
18. So where does everyone stand?
The operators say
“ARPU!
We’ll have to measure mobile internet data volume!”
The VASP’s think
“Let’s do business!
New products & services to generate user experience.”
The users feel
“It’s new, I want it, I need it!
But… it’s expensive and it’s consuming my battery.”
M-STAT | The Mobile Internet Revolution
19. Plan your mobile strategy
Win the Mobile Internet Revolution!
M-STAT | The Mobile Internet Revolution
20. Be mobile optimized
• Select your strategy
• Target your audience
• Respect their bandwidth
• Boost the performance
• Enhance the experience
• Think out of the box
• Select a partner
M-STAT | The Mobile Internet Revolution
21. Use Case: Wind Data Counter
WIND DATA COUNTER
Are you a frequent mobile internet or Wi-Fi user?
Easily and quickly control your mobile internet data usage!
• Set limits on data usage from your phone and activated alerts when these
limits are reached
• Activate monthly mobile internet packages (post-paid subscribers except
WindToAll)
• Reset all or specific counters whenever you wish
M-STAT | The Mobile Internet Revolution
22. Use Case: Wind Stores
WIND STORES
Looking for the nearest WIND store?
WIND STORES provides useful information on all WIND stores
in Greece!
WIND STORES locates the nearest WIND stores to your position, provides
detailed directions on how to get there and informs on all current WIND
store offerings.
M-STAT | The Mobile Internet Revolution
23. Use Case: Digital Life iOS
DIGITALLIFE.GR
This is the iphone app of the famous technological site Digitallife.gr
Experience the digital side of Life using this application.
Easily access the content of this technological portal and stay in touch
with everything that happens in technology.
M-STAT | The Mobile Internet Revolution
24. Use Case: dosms
dosms
User friendly SMS client for sending web2SMS.
Send SMS to Greece and other European countries in low rates with
this incredible client .
Enjoy advanced features as:
• SMS Scheduler
• Creation of contact categories and multiple SMS sending
• SMS sending through www.dosms.gr website
M-STAT | The Mobile Internet Revolution
25. Iasonas Antonopoulos
THANK YOU
Product Development Director
i.antonopoulos@m-stat.gr
M-STAT | The Mobile Internet Revolution
