Your Customers Are Mobile,     Is Your Business?                         Edward Niu              Movocity™, Co-Founder/CEO...
What We’ll Cover Today... What is Mobile Marketing?  - Why it’s more important than the Internet  - What are some of the ...
Don’t Leave Home Without91% of Americans have their cell phone within 3 feet               of themselves 24/7
The Players
Game Changer June 2007 iPhone Released Late 2008 1st Android OSPhone Feb 2012: nearly 50% of allmobile phones in the US...
Introduced Features             Simplified Mobile Computing             Internet & Mobile Search             Email / En...
Important Stats…                                                                       Population 6-7 billion8,000,000,00...
What is Mobile Marketing?   According to the Mobile Marketing    Association, mobile marketing is: “a set of practices tha...
What is Mobile Marketing? Mobile is the newest Mass Media  with the potential to become the most influential mass media   ...
Mobile Marketing Benefits   Only media that is truly Personal   Consumer can be identified individually   Always on – 2...
What is Mobile Marketing?    NO SPAM Zone    NO unwanted     messages
Mobile Marketing Methods       QR Codes       SMS Text Marketing       Mobile-Ready Websites       Mobile Apps       ...
QR Codes QR stands for Quick Response Type of 2D Barcode that embeds information in its  tiled pattern When you scan it...
Who Uses QR Codes?
Where To Make QR Codes     Goo.gl     Bit.ly     Beqrious.com     Delivr.com      For Trackable AND Changeable QR Codes…
Why Use QR Codes?You can make them for free, so Put Them EverywhereIn a Recent Survey by MGH…     31% very likely to reme...
Keep in Touch w/ CustomersUse SMS Text Messaging!Keep in Contact with your Customers and Prospects Send yourmessages anyw...
Text Message Vs. Email                              90+% of text messages   Not Always Opened          are read within 3...
Business Success FormulaKnowLikeTrust
Mobile Coupons                                [Widget Co]: Get your [Widget Co]: Get your                                f...
Other SMS Services                           Appointment ReminderUse Shortcode &Keyword Combo:             Mobile Coupon...
Mobile-Ready WebsitesMicrosoft stated that 53% of itsmobile searches have local intent. Customers Ready to Buy NOW & Near...
Mobile-Ready WebsitesSimplifies Your Website forsmaller screens of cell phonesCustomers Searching For Local BusinessWant:1...
Mobile-Ready Websites
Social Mobile GPS ServicesSocial Gaming of “Check-ins” Location-Based Social Networks   Compete with Friends   Unlock S...
Mobile Advertising Advertise on Mobile Websites & Embedded  App Advertising Uses Pay Per Tap Model like Google Adwords  ...
Mobile Advertising Search on some popular sites with your  Smartphone to find banner ads: Yahoo.com             People....
Mobile ApplicationsMobile Applications or Apps are softwareprograms designed to work on mobile platforms.
Mobile Applications     iPhone now has about     500,000+ apps in its App     Store     Android growing     faster, has ab...
Games In-game display ads     Story of OMGPOP Games themselves are     & Draw Something  advertising
Mobile Applications  Facebook Has a Great Mobile Version  Why Do They Need a Mobile App?
Mobile ApplicationsProduce Your Own Mobile AppProvide Value to UsersBrand Your BusinessCost: $1500 and higher  Example...
What Lies Ahead For Mobile…
Mobile Payments
Mobile PaymentsTake Credit CardPayments on YourPhone with Squarewww.squareup.com
Near Field Communications             Magic Wand Payment System               Swipe Your Phone to Pay             Examples...
Augmented Reality (AR)     The Ultimate Mobile AppIt Combines… Today’s Computing Power in Mobile Devices The Use of the ...
Augmented Reality (AR)  http://www.youtube.com/watch?v=HW9gU_4AUCA
Some Thoughts… Mobile is simpler than online marketing Marketing is more about being “Top of  Mind” and “Exbranding” You...
Action Plan                      The mobile explosion is                       happening right now!                     ...
Q&A      Edward Niu      510-592-4351      edward@movocity.com      Brad Rodgers      940-224-1223      brad@movocity.com
Movocity - Everywhere Your Customers Are
Movocity - Everywhere Your Customers Are
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Movocity - Everywhere Your Customers Are

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Customers are now mobile, is your business? WIth the explosion of the smartphone market, the mobile market has become the best mass media to access for businesses and organizations.

We present the trends currently occurring in the mobile industry.

Then, we review the different methods in mobile marketing which include: QR Codes, SMS Text Messaging, Mobile Websites, Mobile Apps, Social-Mobile, and Mobile Ads.

This presentation was first presented at Ad Fed in Wichita Falls, TX on April 17, 2012.

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  • Cell phone will eventually replace wallet & maybe keys…this is why it’s more important than the internet. Everyone accesses it everyday. People look at their cell phones an average of 150 times per day.
  • Multiple multi-billion dollar companies with trillions in revenue per year vying for piece of mobile space.
  • http://blog.nielsen.com/nielsenwire/online_mobile/smartphones-account-for-half-of-all-mobile-phones-dominate-new-phone-purchases-in-the-us
  • 70% of mobile search results in action within 1 hour - http://blog.hubspot.com/blog/tabid/6307/bid/24082/9-Amazing-Mobile-Marketing-Statistics-Every-Marketer-Should-Know.aspxEnhanced Text – live hyperlinks, tap to call; varied communication in different media in REAL Time
  • 3x the number of mobile devices than computershttp://www.canalys.com/newsroom/smart-phones-overtake-client-pcs-2011
  • Mobile Ads – Banner Ads embedded in apps, or on websitesSocial Mobile Location based Services – Facebook Places, Foursquare, Gowalla, SCVNGRMobile Apps – Make your own software that people can download
  • http://mghus.com/blog/2011/03/23/breaking-qr-code-stats-revealed/
  • Text messaging through mobile phones is becoming the preferred way to reach customers.
  • This takes multiple exposures and time.
  • http://searchengineland.com/microsoft-53-percent-of-mobile-searches-have-local-intent-55556
  • Google on track to do $2.5B in 2012 itself.
  • Add OMGPOP Draw Something 50M downloads in 50 days. Sold for $210M to Zynga. Dan Porter
  • Would you want your business seen an average of 150 times per day?
  • http://www.youtube.com/watch?v=HW9gU_4AUCA
  • Simpler – Text vs. Email, Mobile Site vs. traditional, App versus search
  • Movocity - Everywhere Your Customers Are

    1. 1. Your Customers Are Mobile, Is Your Business? Edward Niu Movocity™, Co-Founder/CEO edward@movocity.com 510-592-4351 Text EDNIU to 72727
    2. 2. What We’ll Cover Today... What is Mobile Marketing? - Why it’s more important than the Internet - What are some of the major trends - How to take advantage of the timing How to gain more customers & keep them coming back for more. What does the Future of Mobile hold?
    3. 3. Don’t Leave Home Without91% of Americans have their cell phone within 3 feet of themselves 24/7
    4. 4. The Players
    5. 5. Game Changer June 2007 iPhone Released Late 2008 1st Android OSPhone Feb 2012: nearly 50% of allmobile phones in the US areSmartphones!
    6. 6. Introduced Features  Simplified Mobile Computing  Internet & Mobile Search  Email / Enhanced SMS Text  Camera – Still & Video  GPS  App Platform
    7. 7. Important Stats…  Population 6-7 billion8,000,000,0007,000,000,000  Cell phones over6,000,000,000 5 billion5,000,000,000  Wired Internet users –4,000,000,000 less than 2 billion3,000,000,000  83% of Americans2,000,000,000 have cell phones1,000,000,000 0  25% of US households World Population Cell Phone Internet Users are mobile only Subscriptions2011 More smartphones shipped than all other PCs!
    8. 8. What is Mobile Marketing? According to the Mobile Marketing Association, mobile marketing is: “a set of practices that enable organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.”
    9. 9. What is Mobile Marketing? Mobile is the newest Mass Media with the potential to become the most influential mass media of all time!
    10. 10. Mobile Marketing Benefits Only media that is truly Personal Consumer can be identified individually Always on – 24/7 Constantly with the owner Has built-in payment mechanisms All can be done at moment of Intense Impulse!
    11. 11. What is Mobile Marketing?  NO SPAM Zone  NO unwanted messages
    12. 12. Mobile Marketing Methods  QR Codes  SMS Text Marketing  Mobile-Ready Websites  Mobile Apps  Social Mobile Location- Based Services  Mobile Ads
    13. 13. QR Codes QR stands for Quick Response Type of 2D Barcode that embeds information in its tiled pattern When you scan it, it provides information: • Website • Video • Contact information • Image • Coupon • Map
    14. 14. Who Uses QR Codes?
    15. 15. Where To Make QR Codes  Goo.gl  Bit.ly  Beqrious.com  Delivr.com For Trackable AND Changeable QR Codes…
    16. 16. Why Use QR Codes?You can make them for free, so Put Them EverywhereIn a Recent Survey by MGH…  31% very likely to remember ad with QR Code  41% somewhat likely to remember  87% want to scan for coupon or discountMost QR readers save history on phoneMost People Will Keep Your Information Wherever They Are
    17. 17. Keep in Touch w/ CustomersUse SMS Text Messaging!Keep in Contact with your Customers and Prospects Send yourmessages anywherethey are Know that theyreceive and READyour messages.
    18. 18. Text Message Vs. Email  90+% of text messages Not Always Opened are read within 3 minutes Read rates of 15% or **Instant Response** worse.  97% of all text messages Overwhelmed InBox are read.  Texts can be scheduled May Not Use on Phone  Messages Always Stored on Phone Spam Filter  No Spam filters.
    19. 19. Business Success FormulaKnowLikeTrust
    20. 20. Mobile Coupons [Widget Co]: Get your [Widget Co]: Get your favorite product at favorite product at 20% 20% off. Show cashier off. Show cashier this this msg. Code: msg. Code: FAV888. Reply FAV888. Reply STOP to STOP to end. end. Average redemption rate is 25% regardless of business type Demo: Text DEMO88 to 72727. Std Txt Msg Rates Apply.
    21. 21. Other SMS Services  Appointment ReminderUse Shortcode &Keyword Combo:  Mobile Coupons  Surveys & PollsText WFDEALS to 72727  Autoresponder  Text Contests  Text 2 Screen  Loyalty Clubs
    22. 22. Mobile-Ready WebsitesMicrosoft stated that 53% of itsmobile searches have local intent. Customers Ready to Buy NOW & Nearby Many are on the move, they don’t want to scroll, pinch, etc.
    23. 23. Mobile-Ready WebsitesSimplifies Your Website forsmaller screens of cell phonesCustomers Searching For Local BusinessWant:1. Phone Number2. Shop / Price Compare3. Directions / Map4. Email5. Information about Company
    24. 24. Mobile-Ready Websites
    25. 25. Social Mobile GPS ServicesSocial Gaming of “Check-ins” Location-Based Social Networks Compete with Friends Unlock Special Badges Privacy Issues (GPS) Get Special Deals from Businesses
    26. 26. Mobile Advertising Advertise on Mobile Websites & Embedded App Advertising Uses Pay Per Tap Model like Google Adwords Google Purchased AdMob for $750M in 2010 Oct, 2011 Google shifts mobile ads to Adwords Mobile Advertising: $3B last year in US, $20.6B by 2015
    27. 27. Mobile Advertising Search on some popular sites with your Smartphone to find banner ads: Yahoo.com  People.com ESPN.com  CNN.com Admob closing in on 1 Trillion impressions www.movocity.com/mobileads
    28. 28. Mobile ApplicationsMobile Applications or Apps are softwareprograms designed to work on mobile platforms.
    29. 29. Mobile Applications iPhone now has about 500,000+ apps in its App Store Android growing faster, has about 450,000 apps on Google Play
    30. 30. Games In-game display ads  Story of OMGPOP Games themselves are & Draw Something advertising
    31. 31. Mobile Applications  Facebook Has a Great Mobile Version  Why Do They Need a Mobile App?
    32. 32. Mobile ApplicationsProduce Your Own Mobile AppProvide Value to UsersBrand Your BusinessCost: $1500 and higher Examples – Pizza restaurant quick order app Travel agency – Itinerary reminder Charity / Non-profit apps The Kitchen WF App
    33. 33. What Lies Ahead For Mobile…
    34. 34. Mobile Payments
    35. 35. Mobile PaymentsTake Credit CardPayments on YourPhone with Squarewww.squareup.com
    36. 36. Near Field Communications Magic Wand Payment System Swipe Your Phone to Pay Examples – PayPass, Starbucks, & BlazeMobile Google Wallet launched Sept. 19, 2011 - Nexus S 4G on Sprint - Citi Mastercard or Google Prepaid Card - San Francisco & New York
    37. 37. Augmented Reality (AR) The Ultimate Mobile AppIt Combines… Today’s Computing Power in Mobile Devices The Use of the Camera The Use of GPS
    38. 38. Augmented Reality (AR) http://www.youtube.com/watch?v=HW9gU_4AUCA
    39. 39. Some Thoughts… Mobile is simpler than online marketing Marketing is more about being “Top of Mind” and “Exbranding” Your Business  More Exposure Points  Multiple Platforms – Mobile & Online Build Relationships  Customers & Prospects Alike  Provide Valuable Content
    40. 40. Action Plan  The mobile explosion is happening right now!  There is MASSIVE opportunity to use mobile to attract and grow your customer base. Plan to grow your cell phone database Provide on-going content to your subscribers Do It Before Your Competition Does
    41. 41. Q&A Edward Niu 510-592-4351 edward@movocity.com Brad Rodgers 940-224-1223 brad@movocity.com

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