Mobile Mashup - What's Next? - Activeark Digital Love

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A presentation I held at Activeark's Digital Love seminar on the 15th of March 2012.

All photos and examples have been removed, but I hope you can enjoy the presentation without them as well. Google if you like.

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Mobile Mashup - What's Next? - Activeark Digital Love

  1. 1. Mobile Mashup – What’s next? Jaakko Soudunsaari jaakko.soudunsaari@activeark.com Helsinki London Mumbai Activeark Oy Activeark Ltd Activeark Ltd Pursimiehenkatu 29-31 A 14 Baltic Street East B-1, Krishnalaya CHS, 14 Postal Colony Road, 00150 Helsinki, FIN London, EC1Y 0UJ Chembur, Mumbai - 400071 +358 (0)9 4241 2600 +44 20 7253 4044 +91 222 528 5051 www.activeark.fi www.activeark.com mum@activeark.com
  2. 2. 1. What is happening right now?
  3. 3. Web is going mobile
  4. 4. News are going mobile
  5. 5. Commerce is going mobile
  6. 6. Video is going mobile
  7. 7. Gaming is going mobile
  8. 8. Offices are going mobile
  9. 9. Software is going mobile
  10. 10. Music is going mobile
  11. 11. Phones have gone mobile
  12. 12. Brands are going mobile
  13. 13. Advertising is going mobile
  14. 14. Books are going mobile
  15. 15. Notebooks are going mobile
  16. 16. Projectors are going mobile
  17. 17. Email is going mobile
  18. 18. Magazines are going mobile
  19. 19. Retail is going mobile
  20. 20. Social media is going mobile
  21. 21. A whole bunch of stuff is going mobile.
  22. 22. A whole bunch of stuff is going mobile.
  23. 23. Experiences are going mobile.
  24. 24. Experiences that can be significantly enhanced by aspatial or temporal dimension are going mobile.
  25. 25. Experiences in thehere and the now.
  26. 26. Because your mobile phone is always in your pocket.
  27. 27. 2. What will happen next?
  28. 28. “The future of mobileis the future of everything.” -Matt Galligan
  29. 29. What is everything?
  30. 30. Phone Music Retail Marketing Navigation Home What? TV Travel Car Clothing Games EnvironmentNetworks Photos Wallet News Web Apps
  31. 31. Networks Photos Wallet Web Apps TV NewsClothing Phone Car Environmen Retail t Music Marketing Travel Home Navigation
  32. 32. The mobile phone is evolving
  33. 33. Evolving so quickly, we should reconsider calling it a phone.
  34. 34. Better screens
  35. 35. More processing power
  36. 36. Feature Powerbook G4 Nokia Lumia 900 The new iPad 12” in 2005Processor Single core, Single-core Dual-core 1,5 Ghz 1,4 Ghz 1GhzRAM 512 Mb 512 Mb 1 GBHard drive 60 GB 16 GB 64 GB
  37. 37. Faster connections
  38. 38. 4G / 20065G / 2020
  39. 39. New form factors
  40. 40. New user interfaces
  41. 41. “For big parts of the world, the mobile phone will be their first and/or only Internet-connected computer.That arguably makes mobile software and services even more important for them than it is for us.” -Dan Frommer, BusinessWeek
  42. 42. Vision of Productivity in 2020 http://www.youtube.com/watch?v=a6cNdhOKwi0
  43. 43. 3. What are the implicationsfrom a marketing perspective?
  44. 44. Smarter interaction between mobile and other media.
  45. 45. Mobile TV
  46. 46. Heineken Star Playerhttp://www.youtube.com/watch?v=-QO8IYm2xVo
  47. 47. DirectMobile Email
  48. 48. SAS – Couple up to Buckle up http://vimeo.com/34140861
  49. 49. Mobile Commerce
  50. 50. 60% of US smart phone owners are shopping on the go. Mobile Web 45 % Reach Mobile apps 24 % Reach
  51. 51. Mobile Print
  52. 52. Axe Uruguay – Night and Day
  53. 53. Mobile CRM
  54. 54. Starbucks Mobile CRM
  55. 55. Mobile Outdoor Retail
  56. 56. Tesco Subway Virtual Store
  57. 57. Mobile Payment
  58. 58. Google Wallet
  59. 59. “You cant predict how people will behave based on how they have behaved.” -Don Draper

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