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What are considered as mCommerce?
Mobile ticketing Mobile vouchers, coupons and loyalty cards Content purchase and delivery Location-based services Mobile Banking, brokerage Mobile purchase and auctions from Wiki
History of mCommerce In 1997
ﬁrst two mobile phone enable Cocoa Cola vending machines were installed in Finland. Payment is made by SMS text message. Feature Phone Era
History of mCommerceThe ﬁrst mobile
phone-based bankingservice is launched by Merita Bank ofFinland in 1997. It was using SMS.In 1998 ﬁrst digital content sale, commercialringtones, was launched in Finland.
History of mCommerceIn 2005 TOM
partnered with Union MobilePlay, the sole authorized mobile paymentgateway in China, to develop bank card,debit card and credit card mobile payment.Customer pay via mobile phone bill evenplane tickets.In 2007 China Unicom and SmartpayJieyin launched “China Unicom MobileWallet” on utility bill, insurance, lotteryticket.China’s m-commerce reached RMB 1.3Billion (US $163 Million) in 2006. Forecastto reach RMB 7.6 Billion (US $953 Million)by 2010. from Circleid.com
How big is China for
Apple? In 2010 Apple received $630 Million revenue in China In 2011 Apple received $3.8 Billion in a quarter - 6 times more with only 4 stores 13% of Apple revenue comes from China China Mobile 830 Million subscribers (US + European population) from mobilecommercetrends Tim Cook Apple CEO
NFC Near Field Communication (NFC)
is a short-range high frequency wireless communication technology which enables the exchange of data between devices overNexus S about a 10 centimeter (around 4 inches) distance.
mCommerceYihaodian, owned by WalMart, is
testingdigital “shopping walls” in 70 undergroundstations in Shanghai. Used 500 billboards inBeijing.Consumers buy products by scanning codesfeatured on digital “display shelves” withproducts delivered in 24 hours.Plans include permanent shopping wallinstalled in largest cities and virtualsupermarkets in local communities. from Circleid.com
In Apr 2011 eBay acquired
location-baseddiscovery mobile app WHERE Inc - patentfor geo fencing to send or receive notiﬁcationeBay acquired local-shopping search engineMilo in Dec 2010eBay acquired barcode-scanning appRedLaser in June 2010
Mobile ShoppersHeavy Shoppers Light Shoppers
phone = life phone = mini computer Shopping, SharingCheck news, Download In 2009 m-Commerce is $1.2 Billion In 2015 m-Commerce is predicted to hit $119 Billion from Microsoft Tag Team
mCommerce Local Payment Remote PaymentLocal
Payment and bank Non-bank account-based account-based remote remote payment is payment in early stage mainstream. SIM card-based and non-SIM card-based NFC are in trial stage. from Circleid.com
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