Company LineupDiVe inTo moBiLe.                                     WHaT iS                                             WH...
inTRoDuCTion & KeynoTe                                                   ToWn HaLLmoBiLe meSH                             ...
ToWn HaLL                                                            SiTuaTion RoommoBiLe HaS a SeaT aT THe               ...
SiTuaTion Room                                                          moBiLe LaBLeGaL iSSueS in                         ...
moBiLe LaB                                                              ToWn HaLLHoW To: uTiLize TaBLeTS in               ...
ToWn HaLL                                                                SiTuaTion RoomTHe WoRLD of muLTipLe              ...
SiTuaTion Room                                                        moBiLe LaBmoBiLe GaminG:                            ...
moBiLe LaB                                                             ToWn HaLLTop 10 TipS foR                           ...
ToWn HaLL                                                               SiTuaTion RoomHoW To: maKe                        ...
SiTuaTion Room                                                           moBiLe LaBan inSiDe LooK aT                      ...
moBiLe LaBTHe RuLeS ofQR CoDe uSaGe4:45pm - 5:30pmMike WehrsScanBuyPresidentThere are a number of ways a consumer can “pul...
09.15.2011 | anyWHeRe | WWW.moBiLemeRGeR.Com
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Mobile Merger Agenda


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Mobile Merger is an online event aimed at helping you incorporate mobile into your business. Learn from 36 unique sessions around mobile marketing, mobile advertising, mobile design, mobile development and much more. 3 separate tracks and 27 hours of original mobile content will be recorded for on demand replay later. Engage and strategize with our expert speaker lineup. Network with other professionals in our private group. Review days worth of mobile building materials in our mobile locker, a value-add for all attendees. Space is limited for this sellout event! Secure your spot today!

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Mobile Merger Agenda

  1. 1. discussiONs09.15.2011ANYWHEREHOW-TO’sdEmOsdiscussiONs09.15.2011ANYWHEREHOW-TO’sdEmOsdiscussiONs09.15.2011
  2. 2. Company LineupDiVe inTo moBiLe. WHaT iS WHaT aRe THeaLL onLine. moBiLe meRGeR? TaKeaWayS?While everyone else is staging expensive des- Mobile Merger is an online event aimed at helping Mobile from A-Z, including how to develop a mo-tination events, we’re busy bringing the same you incorporate mobile into your business. Dive bile website, the business of iPhone apps, how toexperience to you in a remote setting. No travel into 36 unique sessions around mobile market- launch a successful mobile product, text messagerequired. You don’t have to spend a fortune on ing, mobile advertising, mobile design, mobile campaign development and execution, enablingtravel, hotels and meals to attend. This confer- development and much more. 27 hours of original compelling and interactive engagements, in-storeence is completely online. You “attend” from content will be recorded for on demand replay mobile strategies for retailers, location-basedthe comfort of your home or office, using your later. Engage and strategize with our expert mobile marketing, channeling success in mobilecomputer to watch, listen and participate with speaker lineup. Network with other professionals advertising, contextual applications, emergingspeakers and attendees in 36 unique sessions on in our private group. Review days worth of mobile technologies, mobile commerce, tips for design-mobile. Join any session live or watch later as ev- building materials in our mobile locker, a value- ing apps, mobile recruiting, 2D barcodes anderything will be recorded for playback on demand. add for all attendees. more.Space is limited. Secure your spot today.
  3. 3. inTRoDuCTion & KeynoTe ToWn HaLLmoBiLe meSH CHanneLinG SuCCeSS8:00am - 8:30am in moBiLe aDVeRTiSinGGeoff Peterson 8:30am - 9:15amMobile MergerFounder Jeff Plaisted MicrosoftThe official kickoff to Mobile Merger. Mobile Mesh is our keynote Director of U.S. Sales and Strategy, Mobile Advertisingsession filled with input, soundbytes, mini interviews and shortvideos featuring over 30 mobile leaders and experts in the indus- Successfully leveraging mobile apps, browsers, search, video,try, from Fortune 500 companies to emerging organizations. Geoff and rich and local media to meaningfully impact the bottom linePeterson, Founder of Mobile Merger, will facilitate this collection of can be challenging even for the most seasoned marketer. Joinfindings giving the audience key insight into every facet of mobile us during this presentation to learn how world class brands areto start the event from mobile marketing, mobile advertising, mo- breaking through the white noise of the medium and are utilizingbile commerce, mobile development, mobile recruiting and much these and other mobile advertising channels to drive consumersmore. Companies and participants in this “mesh” will be updated through the purchase funnel – from awareness through purchaseleading up to the event. Stay tuned! and beyond – at scale. SiTuaTion Room moBiLe LaBHoW To: LaunCH a 3 STepS To a poWeRfuLSuCCeSSfuL moBiLe TexT meSSaGe CampaiGnpRoDuCT 8:30am - 9:15am8:30am - 9:15am Kim Dushinski Mobile Marketing ProfitsSaj Sahay PresidentHewlett-PackardVP, Channel Marketing, Palm Global Business Unit In this session, learn the three critical steps to conducting effective text message campaigns for your business, includingYou’ve developed a mobile product or service such as an app, how to create a magnetic offer, how to successfully marketgame, tool or device. The next step is to launch and go-to- your campaign and how to properly execute a strategic cam-market. How do you do this correctly? This session will give you paign. Get campaign ideas and live demos from an expert andeverything you need from Situation Analysis & Competitive Land- mobile industry veteran in this interactive workshop.scape, Product Positioning & Identifying Key Point Of Differentia-tion, Competitive Analysis & Key Rebuttal Points, Go-to-MarketLaunch Plans and Pricing Strategy.
  4. 4. ToWn HaLL SiTuaTion RoommoBiLe HaS a SeaT aT THe THe eVoLuTion ofinTeGRaTeD maRKeTinG THe moBiLe WeBTaBLe – noW WHaT? 9:15am - 10:00am9:15am - 10:00am Thomas Arend MozillaJeff Hasen Principal Product Manager MobileHipcricketChief Marketing Officer The web goes mobile. More people access the web on their mobile devices than on desktop computers. And they are not justWhether 2011 is the Year of Mobile is immaterial – mobile repre- browsing anymore! The way we interact with the web on the gosentation in brand and agency discussion is commonplace. So has changed our lives, our social behavior, and business modelswhat did the early years teach us? More importantly, how can drastically. And new technologies and web innovation are aboutwe take those learnings and create meaningful products and to introduce even more dramatic shifts. Join the session to seeprograms today? What we will cover in the session: The good live demos and to learn about several topics. Mozilla: drivingand the bad – case studies that should be repeated and those innovation in an open web, Mobile Browsing today: it’s your webthat should be buried six feet under. How to measure a cam- – anywhere you go, Beyond browsing: how our interaction withpaign’s success or failure. The evolving behaviors and interests the web is changing, The slow extinction of mobile apps: HTML5of mobile subscribers, including how marketers can stay current & Friends turn the web into a platform for awesome apps, What’sand on the lookout for the trends that will stick. The importance next: technology and business models for web app stores, Mobileof aligning mobile efforts with business goals. vision: 24 thoughts on how mobile technology is changing. moBiLe LaB ToWn HaLLHoW To: meRGe moBiLe enaBLinG CompeLLinG,TeCHnoLoGieS inTo inTeRaCTiVe moBiLeReCRuiTinG enGaGemenTS9:15am - 10:00am 10:00am - 10:45amCarrie Corbin Diane StrahanAT&T NeustarAssociate Director of Staffing, Talent Attraction Vice President of Mobile Registry and Registry ServicesAT&T is a leader in mobile technology, so it only makes sense Today’s technology and communications segments are experi-that they are also a leader in using mobile technology for encing explosive growth, diversification and subsequent marketrecruiting. So where do you start? Do you need an iPhone app fragmentation. In a society where consumers are increasingly on-to recruit? What about an iPad or Droid app? Have you mobile the-go, businesses and advertisers face exceptional challengesoptimized your career site? Do you utilize SMS text messages towards reaching the masses with truly compelling messaging.for communicating with candidates? What about QR/Data Matrix With consumers progressively turning to their wireless devicesCodes? Hear how AT&T has explored each of these technolo- as a preferred method to access information and content, mobilegies and how they’ve incorporated them into their sourcing, talent marketing and advertising provides an unprecedented oppor-network and events strategies. tunity to overcome these barriers. Mobile enables brands and advertisers to establish personal, real-time connections with interested consumers. However, many organizations have yet to take advantage of mobile’s true value...
  5. 5. SiTuaTion Room moBiLe LaBLeGaL iSSueS in TuRBo-CHaRGe youRmoBiLe maRKeTinG SoCiaL meDia STRaTeGy10:00am - 10:45am 10:00am - 10:45amMonica Desai Jeff StautzPatton Boggs HootSuitePartner Director of MobileAs more and more people ignore the cord and do their work and We all know social media tools are incredibly powerful for mar-socializing on the go, the opportunities to sell targeted products keting, crisis management and building relationships – but doand information on mobile platforms has skyrocketed exponen- you know how can your organization can harness that power? Intially. Mobile marketing provides rich opportunities for advertisers, this non-typical presentation, industry veteran and HootSuite’sapplication makers, and wireless providers to reach consumers Director of Mobile Jeff Stautz will walk you through the reasonswherever they are. As companies increasingly take advantage to use social media tools. While avoiding hackneyed buzz-of those opportunities, federal and state regulators looking to words and jargon, he’ll share tips for executing campaigns andmake sure consumers are not being victimized by this trend. show how to tweak, tune, and turbo-charge your brand’s socialThis session will provide an overview of the legal issues in the presence. He’ll also share topical examples of successes andgrowing world of mobile marketing. Ms. Desai will review the legal missteps, and demonstrate how to listen, amplify, and measurelandscape that mobile marketers should take into account, includ- your impact. You’ll leave with a toolbox of practical skills you caning federal and state laws, privacy issues, industry guidelines, and begin implementing right away.data protection requirements. ToWn HaLL SiTuaTion RoomHoW LoCaTion-BaSeD THe aRT of moBiLemoBiLe maRKeTinG HaS paRTneRSHipSinfeCTeD SoCiaL meDia 10:45am - 11:30am10:45am - 11:30am Doug Bremicker Weather CentralPatrick Flanagan Vice President, Business DevelopmentSimon Property GroupVice President of Digital Strategy This session will take a look into the business development end of the mobile industry. You will learn about what it takes toLeading strategies on how businesses with physical locations navigate the waters in the mobile space to effectively promotecan maximize their impact in social media through mobile mobile products and services, and form partnerships with keymarketing. Patrick Flanagan, Vice President of Digital Strategy stakeholders, services providers, carriers and others. Find outat Simon Property Group (SPG), will provide a playbook of about the benefits of partnerships to your mobile business.how incorporating location-based technology into an integrated Discover challenges and obstacles and how to overcome them.marketing platform that is driven by social media can help Hear strategies and best practices for building successful mobilemeet the demands of today’s increasingly mobile consumer, partnerships.drive foot traffic and foster stronger sales. This presentationwill provide attendees with a case study of how location-basedmobile applications, paired with other experiential marketingapproaches, can transform brick-and-mortar retail centers intointeractive environments that enhance the consumer shoppingexperience now and into 2012.
  6. 6. moBiLe LaB ToWn HaLLHoW To: uTiLize TaBLeTS in THe STaTe ofyouR moBiLe STRaTeGy moBiLe aDVeRTiSinG10:45am - 11:30am 11:30am - 12:15pmAsokan Thiyagarajan Paran JoharSamsung Telecommunications JumptapDirector, Platforms and Technology Strategy Chief Marketing OfficerDiscover the following: growing consumer awareness and adoption The buzz about mobile devices is fueling the digital advertisingof tablets, the profile of a tablet buyer, uses of tablets by consum- discussion. These new platforms are creating valuable new op-ers, how they interact differently with tablets vs. PC’s and smart- portunities for marketers, yet mobile pricing models and trackingphones, impact of operating systems and app stores, price points, metrics are drastically different from PC web and evolving. Keepwillingness of consumers to pay for devices, apps in marketplace up with the latest insights on what works from Jumptap CMOand add-on’s, what tablet features consumers like, need, want and Paran Johar as he reveals State of the Industry survey results.must have, tablet trends now and a forecast for 2-3 years, in addi- How are people spending? Where is the money going? What’stion to recommendations on ways to build your brand using tablets. next? SiTuaTion Room moBiLe LaB3 pHaSeS of GeTTinG aHeaD of THemoBiLe ReCRuiTinG moBiLe innoVaTion CuRVe11:30am - 12:15pm 11:30am - 12:15pmKane Cochran Laura MerlingBernard Hodes Group Alcatel-LucentDirector, Digital Innovation and Mobile SVP, AE Platform and StrategyThis fast-paced session will walk quickly through the three With the advance of enterprise applications designed for thephases of mobile recruitment (Phase I: Mobile Web, Phase web, iPhone, Android and an ever growing world of connectedII: SMS, Phase III: Mobile Applications) using live examples, devices, identification of the next big thing in app development isconceptual mockups and prototype demos. During this session, critical for commercial success. Mobile app innovation is creatingKane will move past the basics and showcase ideas for how to signficant opportunities for businesses/enterprises. In this ses-take your mobile recruitment strategy to the next level. Many sion, we’ll walk through how to advance the value of your busi-key recruiting concepts will be covered. On-Demand SMS Job ness through API and app development, utilize mobile technolo-Search live. Social Integration with ways to leverage Faceboook gies to reduce costs, increase revenue, and improve efficiencyand LinkedIn to personalize the mobile experience. Leverag- and services through new distribution channels. Discover howing Location including GPS in smartphones and location based to drive innovation internally and externally to position your busi-services like Foursquare to create an engaging “local” mobile ness ahead of the curve.experience for events and job search. Augmented Reality, goingbeyond the buzz, looking at opportunities for how it could reallywork for recruitment.
  7. 7. ToWn HaLL SiTuaTion RoomTHe WoRLD of muLTipLe HoW To: LeVeRaGe ViDeoSCReenS anD ConTexTuaL in youR moBiLe STRaTeGyappLiCaTionS 12:15pm - 1:00pm12:15pm - 1:00pm Jim Eadie MTV NetworksMark Doherty Senior Vice President, Digital Business DevelopmentAdobeWW Evangelist Consumers are embracing mobile devices that offer exceptional video and TV capabilities. In this session, you’ll learn how to use2010 has seen Flash technology evolve into a multi-screen this phenomenon as a content producer, publisher or marketer.web and application platform, created to drive innovation on the Discover ways to monetize video and have compelling mobileweb and deliver new experiences on desktops, mobile phones, video and TV content. Learn how this is different or adaptablenetbooks, tablets and televisions. In this session we’ll look at eco- from the programming that occurs today, and discuss whethersystem challenges and learn how to leverage the Abode Creative the market is big enough given the limitations of the “live” streamSuite to create stunning, rich and cost effective applications. broadcasts as compared to TV. moBiLe LaB ToWn HaLLTHe BuSineSS of emeRGinG TeCHnoLoGyipHone appS “moBiLiTy”12:15pm - 1:00pm 1:00pm - 1:45pmGreg Raiz Harry MartinRaiz Labs Verizon WirelessFounder and CEO Director, Advanced TechnologiesThis workshop will cover the business of building iPhone applica- Today there are newly emerging technologies including 4G LTEtions. It will address the risks and the potential rewards of produc- (long term evolution) networks and a host of others. What doesing an application and having it for sale in the iTunes App Store. this mean to businesses and customers? How does everyoneThe session will cover the following aspects of the business includ- benefit using smartphones, tablets, laptops, netbooks anding: how to pick an application concept, what makes an application gaming devices? How will this change the mobile landscapesuccessful, building a business vs. building an app, the highs and and open ways to do business? What new revenue streams willlows of success, getting noticed in a sea of 200,000+ apps, apps emerge in mobile as a result of these new technologies?that compliment your core business, pricing your application andApp Store business models, designing and developing – what toexpect, is your app social? (email, Facebook, Twitter, etc.), costs ofbuilding applications, marketing app basics, application rejections,resources and tools, and beyond the iPhone (Android, Blackberry,Web).
  8. 8. SiTuaTion Room moBiLe LaBmoBiLe GaminG: HoW To DeSiGn a SeamLeSSpReSenT anD fuTuRe WeB To moBiLe expeRienCe1:00pm - 1:45pm 1:00pm - 1:45pmRon Czerny Omar GreenPlayPhone IntuitFounder, CEO and Board Member Director, Strategic Mobile InitiativesMobile gaming is experiencing explosive growth on various Clearly more and more consumers and small businesses areplatforms from iPhone to Android and across all major telecom making the move to mobile to help manage their day to day lives.carriers. Discover the lay of the land for the gaming industry in With that migration comes the demand – and expectation – formobile around the world. Find out how to deliver and aggregate seamless utility between their Web and mobile experiences.binary content to mobile devices, how to take advantage of mobile Rather than having services live separate lives via their desktopsocial gaming, and how advertising works in gaming from in-game or Web applications, customers are looking for instant gratifica-advertisement opportunities to partnerships. tion in an end to end experience independent of what device they’re using to access their information. The problem? No one is providing this seamless experience yet – and if they are, it is not meeting customer expectations. We will explore the ways that companies can and are making the successful translation of Web to mobile and how that will result in customer delight and uptake of new mobile services across the market. ToWn HaLL SiTuaTion RoomTHe fRameWoRK foR a WHaT’S WoRKinG WiTHTRue “moBiLe” empLoyee moBiLe enTeRTainmenT?1:45pm - 2:30pm 1:45pm - 2:30pmMichael Notaro John FletcherAccenture SNL KaganSourcer Analyst, MobileDiscover how to truly take your workforce mobile, outside the of- Join this session to get facts straight from a leading analystfice walls and into the virtual world. Get an understanding of what in the mobile industry on mobile entertainment. Learn abouta “day in the life” of a virtual employee looks like, including the leading apps for games, video/TV and music, how big the U.S.apps, software, services and technologies that are essential to smartphone market is now (and in ten years) and if the iPhoneconducting business and staying plugged-in at all times. Discuss and Android audiences are large enough on their own to justifyreal-world strategies to keep pace with the fast changing role of an app-only approach to mobile. Also discover what are somevirtual employees outside of the brick and mortar cultures of old, leading mobile advertising trends and an update on fast growingand how mobile technologies are integrated. location-based services.
  9. 9. moBiLe LaB ToWn HaLLTop 10 TipS foR puReLy moBiLe =DeSiGninG appS THaT SeLL puReLy LoCaL1:45pm - 2:30pm 2:30pm - 3:15pmJen Gordon Brian KnappTapptics LooptOwner Chief Administrative OfficerWe all want our apps to achieve some kind of business objective, The thing that makes a geo-social network pop has nothing towhether it brand awareness, interacting with existing services, or do with the latitude/longitude coordinates. The mobile phone isperhaps it’s a business model unto itself. Regardless of the goal, the only piece of technology that connects our online and offlinethere are global mobile design techniques you can use to: help world (not a tablet, not a laptop). The key to making geo-socialyour app get noticed, create aesthetic value that keeps users services huge is to recognize this nexus, and design connectedengaged, and create a flow that encourages users to take action mobile experiences that improve consumers’ experience in theirwithin your app. This session will cover the Top 10 Design Tips that local community. If it’s mobile, it needs to be social (phone callswill help you achieve these goals. may be out of style, but at the end of the day, your phone is still a tool for communicating). And local – this is where mobile lives. SiTuaTion Room moBiLe LaBmuSiC ConTenT in a BuiLDinG foR BLaCKBeRRymoBiLe WoRLD 2:30pm - 3:15pm2:30pm - 3:15pm Tyler Lessard Research In MotionJay Frank Vice President, Global Alliances and Developer Relations,CMTSenior Vice President of Music Strategy Join this session to learn about developing mobile applications and content services for BlackBerry Smartphones and the Black-The rise in smartphone usage has also resulted in a rise of Berry PlayBook tablet. Discover what the market opportunity ismusic in the mobile space. Yet there’s no one solution to how and how to take advantage of the growing BlackBerry user basethat music is consumed. From YouTube videos, subscrip- around the world. Find out what the latest application trends aretion services, information apps, radio apps, OTA downloads, and how you can take advantage of the BlackBerry platform tosideloaded tracks and more, consumption habits are all over create unique and differentiated experiences. Also learn bestthe place. As the SVP of Music Strategy of CMT, Jay Frank is practices for monetizing your applications through in-app pur-synergizing music content across all platforms. He will explain chasing, advertising and carrier billing.what these new habits mean for the mobile business, the mu-sic business, and how the consumers will benefit from it all.
  10. 10. ToWn HaLL SiTuaTion RoomHoW To: maKe appLyinG moBiLemoney WiTH moBiLe TeCHnoLoGieS To3:15pm - 4:00pm VeRTiCaL inDuSTRieSKent Griffin 3:15pm - 4:00pmPayPalProduct Manager, Mobile Chuck Sacco MovitasLearn about the growing space of mCommerce and how you Vice President, Client Strategycan start to monetize your app or site. Whether you’re lookingto sell digital goods, open a mobile storefront, or closing cross- Mobile represents both opportunities and potential disruptionborder deals, you can learn what it takes to get this done. to how industries position their products and services. OftenWe’ll cover some of the best-practices and the latest trends in overlooked beyond the broad projections about mobile usage isintegrating payments into your app or site. how companies in specific vertical markets can understand the opportunity and then apply specific tactics. This session will offer a framework that industries can use to help identify the potential opportunity, with some specific tactical examples of mobile as used in the recruitment and hospitality verticals. moBiLe LaB ToWn HaLLmoBiLe CommeRCe: moBiLe SeCuRiTy:appS oR BRoWSeR? THe eLepHanT in THe Room3:15pm - 4:00pm 4:00pm - 4:45pmEve Richey Gary SchwartzDell Impact MobileHead of Mobility CEOHave you decided whether to move forward in the mobile space There are mobile phones in every shopper’s pocket alongsidewith an app or a mobilized website? This decision is critical for any their wallet. As plastic and identity transition across to the newbusiness. Companies today know their customers are trying to in- m-wallet, is there an elephant in the room? While many of theteract with their brand on mobile devices. What should a business concerns are hyped, the channel is under scrutiny. Is mobiledo to make their mobile interactions best in class? Should you build commerce fraught with security and privacy concerns? X9.org,a mobile browser site? Build an app? Optimize for android, iOS or MEF and other organizations are working hard to develop stan-Window Phone 7? What about Blackberry? Take a deep dive and dards to keep legislation at bay. How can we build shopper andlearn all about these choices in this session. shop confidence in this new channel?
  11. 11. SiTuaTion Room moBiLe LaBan inSiDe LooK aT in-SToRe STRaTeGieSneaR fieLD CommuniCaTionS foR moBiLe ReTaiLeRS4:00pm - 4:45pm 4:00pm - 4:45pmSamir Agarwal Dan LowdenNokia DigbyHead of MeeGo Operations Vice President of MarketingWhile not a household name, Near Field Communication, or NFC, As mobile commerce continues to grow at exponential rates,is a set of short-range wireless technologies, typically a distance retailers are continually looking for ways to attract and interactof 4 cm or less. NFC has many uses in the mobile arena including with their loyal customers whether at home, when mobile orpowering passive targets such as tags, stickers, key fobs or cards, when in-store. Downloadable rich apps and marketing andas well as performing peer-to-peer communication among others. promotion of the mobile channel are integral parts of strategicIn this session, learn how businesses are taking advantage of NFC and successful consumer engagement. In 2011, we are go-including VPN authentication, building entry solutions, payment ing to see the emergence of the in-store piece to mobile thatsolutions, transit solutions, loyalty solutions and effective sharing, features: Bar-Code Scanning that will automatically bring upand discover opportunities for your business in the process. product details, video demonstrations and ratings and reviews, Loyalty programs that will enable a customer to Check-in and receive special offers when they visit a store and many more to come. ToWn HaLL SiTuaTion Room10 GoLDen RuLeS foR SeTTinG moBiLe ConTexTBiG SuCCeSS on SmaLL WiTH DiGiTaL SiGnaGeSCReenS 4:45pm - 5:30pm4:45pm - 5:30pm Steve Gurley Symon CommunicationsMichael Neidhoefer SVP of Global Marketing and Business DevelopmentNetbiscuitsCEO The explosion of consumer-centric mobile innovation is demand- ing a focus on mobile context. Mobile context is defined as theThe Internet is Mobile. Discover the 10 rules you need to know that match between a consumer’s given physical environment – awill help you have big success in the short and long term. Hear ex- venue such as a store, hotel or restaurant – and the optimalpert advice around business cases, decide on content for the best mobile experience – mobile application, ad campaign or com-mobile web user experience possible, get a lay of the land with mercial transaction – for that environment. This session willsoftware platforms and service providers, uncover ways to track explore how an burgeoning technology, Digital Signage, cananalytics and statistics, and hear case studies from customers of help developers, venue owners, advertisers, content developers,Netbiscuits and how they utilize the mobile web. etc. set the mobile context in order to create a more engaging and immersive mobile experience.
  12. 12. moBiLe LaBTHe RuLeS ofQR CoDe uSaGe4:45pm - 5:30pmMike WehrsScanBuyPresidentThere are a number of ways a consumer can “pull” dynamicand useful information using their mobile device, and one ofthe fastest growing options are mobile barcodes, also called“quick response” or QR codes. Last year Scanbuy reportedthat mobile barcodes experienced explosive growth increasing1600% over the past year. Brands like Target, Home Depot,SC Johnson and Verizon are utilizing barcodes to make theirmarketing more engaging and trackable. 2D codes can beeasily placed on virtual anything from a print ad to productpackaging to digital display. In one-click, a wide variety ofcontent can be launched automatically like video demos,sweepstakes entry, mobile payment, prefilled SMS opt-ins andmuch more. Scanbuy will discuss: Recent trends in barcodescanning – what are people scanning, Why free QR codeservices are not really free, Provide case study examples ofhow well-known brands have been able to successfully lever-age mobile barcode campaigns into their marketing and mobilecommerce plans, Best practices in activating mobile barcodecampaigns from start to finish, Leveraging in-depth analyticdata from 2D barcode scans to provide significant insight intoconsumer behavior.
  13. 13. 09.15.2011 | anyWHeRe | WWW.moBiLemeRGeR.Com