Mobile Is Not A Thing, It Is Everything

Joe McCann
Joe McCannCofounder, CEO at NodeSource
Mobile Is Not A Thing, It Is Everything
MOBILE IS NOT A THING
IT IS EVERYTHING
Joe McCann
Director of Creative Technology
Mother NY
Joe McCann
Managing Director, Partner
The Node Firm
Number of Charts Discussing Absurd Growth
10000

7500

5000

2500

0

Nerf Gun

PC

iPod

Source: @bromccann

Mobile
BUT SERIOUSLY GUYS
Mobile Is Not A Thing, It Is Everything
THIS YEAR, MORE THAN

HALF

OF ALL TRAFFIC TO TARGET.COM
EXPECTED TO COME FROM MOBILE
DEVICES ON CYBER MONDAY FOR THE
FIRST TIME EVER
PCs

Smartphones and Tablets

Global Annual Unit Sales in Millions

1500

1250

1000

750

500

250

0
2000

2001

2002

2003

2004

2005

2006
Source: Enders Analysis

2007

2008

2009

2010

2011

2012

2013
Mobile Is Not A Thing, It Is Everything
AND WE ARE STILL
IN THE EARLY STAGES...
Mobile Is Not A Thing, It Is Everything
Mobile Is Not A Thing, It Is Everything
AND THIS DOESN’T
EVEN INCLUDE
WEARABLES
Mobile Is Not A Thing, It Is Everything
WE HAVE TO RETHINK
THE DEFINITION OF
“MOBILE”
RIGHT,
SO MOBILE,
HOWEVER WE DEFINE IT,
IS A BFD
ON THE SURFACE,
MOBILE IN TERMS
OF THE NUMBER
OF DEVICES SHIPPED,
SMARTPHONE SUBSCRIBERS,
OR APPS DOWNLOADED
SOUNDS IMPRESSIVE.
BUT WHAT IS MORE
INTERESTING IS WHAT
MOBILE TECHNOLOGY
IS DOING UNDERNEATH
IT ALL AND HOW IT IS
RESHAPING EVERYTHING.
HUH?
FINANCIAL SERVICES
MORE PEOPLE IN AFRICA HAVE
PHONES THAN HAVE BANK
ACCOUNTS.
WHY NOT TURN PHONES INTO BANK
ACCOUNTS?
M-PESA
HEALTHCARE
Mobile Is Not A Thing, It Is Everything
GEOPOLITICAL SHAPESHIFTING
Mobile Is Not A Thing, It Is Everything
SMARTPHONES +
CAMERAS +
SOCIAL MEDIA =
POP-UP PROTEST
Mobile Is Not A Thing, It Is Everything
TOYS
Mobile Is Not A Thing, It Is Everything
Mobile Is Not A Thing, It Is Everything
BRIDGING THE PHYSICAL WORLD WITH
THE DIGITAL WORLD IS ONE OF
MOBILE’S BIGGEST OPPORTUNITIES
CARS
Mobile Is Not A Thing, It Is Everything
50%

OF GLOBAL VEHICLE SALES WILL BE
CONNECTED VEHICLES
BY 2015
Source: GSMA
TRANSPORTATION
Mobile Is Not A Thing, It Is Everything
UBER IS RADICALLY CHANGING THE
MINDSET OF CONSUMERS TO
ON-DEMAND, REALTIME FULFILLMENT.
Mobile Is Not A Thing, It Is Everything
Mobile Is Not A Thing, It Is Everything
HOME
Mobile Is Not A Thing, It Is Everything
Mobile Is Not A Thing, It Is Everything
SELF
Mobile Is Not A Thing, It Is Everything
DIGESTIBLE AND IMPLANTABLE
MONITORING DEVICES ARE ACTUALLY
BEING DEVELOPED TODAY
MOBILE COMMUNICATION ITSELF!!!1!1!
SMS
SMS
• FIRST FORM OF MESSAGING ON A MOBILE PHONE
• BEEN IN USE SINCE 1992
• MOBILE NETWORK OPERATORS (MNOs) HAVE MADE BILLIONS OF
DOLLARS FROM IT
• CAMPAIGNS, VOTING, SURVEYS AND OF COURSE, SPAM
HOWEVER...
SMS ITSELF IS BEING DISRUPTED/
DISINTERMEDIATED/UPROOTED/
FANCY-SILICON-VALLEY-WORD
OVER THE TOP (OTT) MESSAGING
Mobile Is Not A Thing, It Is Everything
OTT

SMS

50

Billions of Messages Sent

40

30

20

10

0
2011

2012
Source: Informa

2013
MESSAGING AS
A PAYMENT
MEDIUM
MESSAGING AS
A CONTENT
DISTRIBUTOR
MESSAGING AS A GAMING
PLATFORM
LINE SET TO IPO AT

$10 BILLION USD
VALUATION
SOLD $132 MILLION IN
“VIRTUAL STICKERS” IN Q2 2013
Source: Reuters
MESSAGING AS
AN APP
PLATFORM
OTT MESSAGING IS CREATING ITS OWN
MONETIZATION PLATFORM INSIDE
MOBILE ITSELF
“WE ARE LIVING IN
THE MOST INNOVATIVE AND
DISRUPTIVE TIME EVER.
MOBILE IS CHANGING EVERYTHING.”
-- LOU KERNER
ORIGINAL INTERNET ANALYST, ENTREPRENEUR, INVESTOR
SO WHAT IS NEXT IN TERMS OF
INNOVATION WITH MOBILE? WHAT
NEW PRODUCTS, SERVICES AND
MOVEMENTS WILL UPEND TRADITION?
THAT’S UP TO

YOU,

THE DEVELOPER,
DESIGNER OR
INNOVATOR
TO DECIDE
THANKS!
@joemccann
github.com/joemccann
1 of 66

Recommended

The Fall of Connection. The Rise of Content by
The Fall of Connection. The Rise of ContentThe Fall of Connection. The Rise of Content
The Fall of Connection. The Rise of ContentYuswohady
817 views40 slides
Mobile Web Content And Services In Europe by
Mobile Web Content And Services In EuropeMobile Web Content And Services In Europe
Mobile Web Content And Services In Europekevin han
519 views27 slides
Steve Jobs An Eulogy by
Steve Jobs   An EulogySteve Jobs   An Eulogy
Steve Jobs An EulogySam Swaminathan
405 views11 slides
Mobile phone: Evolution to Revolution by
Mobile phone: Evolution to RevolutionMobile phone: Evolution to Revolution
Mobile phone: Evolution to RevolutionAmanShaikh45
3.7K views22 slides
Is Korea really competitive in IT industry? by
Is Korea really competitive in IT industry?Is Korea really competitive in IT industry?
Is Korea really competitive in IT industry?guest0dab70c
387 views85 slides
A Bakr by
A BakrA Bakr
A Bakrdrlmhunter
177 views11 slides

More Related Content

What's hot

Momo Sanoma by
Momo SanomaMomo Sanoma
Momo SanomaDaniel Szalay
760 views25 slides
The Future of Mobile: Retail Products by
The Future of Mobile: Retail ProductsThe Future of Mobile: Retail Products
The Future of Mobile: Retail ProductsBrandEmotivity
523 views33 slides
Smart Phone Revolution - IDCEE2013 presentation by
Smart Phone Revolution - IDCEE2013 presentationSmart Phone Revolution - IDCEE2013 presentation
Smart Phone Revolution - IDCEE2013 presentationStas Khirman
1.3K views31 slides
5 X Hot Technology Companies Presentation - Xtreme Labs by
5 X Hot Technology Companies Presentation - Xtreme Labs5 X Hot Technology Companies Presentation - Xtreme Labs
5 X Hot Technology Companies Presentation - Xtreme LabsAchillesMedia
486 views11 slides
Presentation on mobile phones by
Presentation on mobile phonesPresentation on mobile phones
Presentation on mobile phonessirtwinkles
314.3K views26 slides
Mobile Phones by
Mobile PhonesMobile Phones
Mobile Phoneseltisi
3.5K views13 slides

What's hot(20)

The Future of Mobile: Retail Products by BrandEmotivity
The Future of Mobile: Retail ProductsThe Future of Mobile: Retail Products
The Future of Mobile: Retail Products
BrandEmotivity523 views
Smart Phone Revolution - IDCEE2013 presentation by Stas Khirman
Smart Phone Revolution - IDCEE2013 presentationSmart Phone Revolution - IDCEE2013 presentation
Smart Phone Revolution - IDCEE2013 presentation
Stas Khirman1.3K views
5 X Hot Technology Companies Presentation - Xtreme Labs by AchillesMedia
5 X Hot Technology Companies Presentation - Xtreme Labs5 X Hot Technology Companies Presentation - Xtreme Labs
5 X Hot Technology Companies Presentation - Xtreme Labs
AchillesMedia486 views
Presentation on mobile phones by sirtwinkles
Presentation on mobile phonesPresentation on mobile phones
Presentation on mobile phones
sirtwinkles314.3K views
Mobile Phones by eltisi
Mobile PhonesMobile Phones
Mobile Phones
eltisi3.5K views
Digital Entertainment Jam 25 April2009 by Fabio Viola
Digital Entertainment Jam 25 April2009Digital Entertainment Jam 25 April2009
Digital Entertainment Jam 25 April2009
Fabio Viola521 views
The difference between a cell phone, smartphone by Mar Soriano
The difference between a cell phone, smartphoneThe difference between a cell phone, smartphone
The difference between a cell phone, smartphone
Mar Soriano8.4K views
History of cell phones by Jayson Maurer
History of cell phonesHistory of cell phones
History of cell phones
Jayson Maurer1.8K views
Presentation mobile phone by AmeliaEngle
Presentation mobile phonePresentation mobile phone
Presentation mobile phone
AmeliaEngle13.2K views
Secure Open Telephony Network Presentation at Hope 9 by Mark Belinsky
Secure Open Telephony Network Presentation at Hope 9Secure Open Telephony Network Presentation at Hope 9
Secure Open Telephony Network Presentation at Hope 9
Mark Belinsky948 views
Camera phone powerpoint by A B
Camera phone powerpointCamera phone powerpoint
Camera phone powerpoint
A B1.8K views
Mobile Marketing Trend Report - AUG 2012 by Daniel Wood
Mobile Marketing Trend Report - AUG 2012Mobile Marketing Trend Report - AUG 2012
Mobile Marketing Trend Report - AUG 2012
Daniel Wood3.6K views
Evolution of cell phone by 000kmi000
Evolution of cell phoneEvolution of cell phone
Evolution of cell phone
000kmi0004.5K views
Apportunity - Are App Developers Encashing Globally? by Vserv
Apportunity - Are App Developers Encashing Globally?Apportunity - Are App Developers Encashing Globally?
Apportunity - Are App Developers Encashing Globally?
Vserv300 views

Similar to Mobile Is Not A Thing, It Is Everything

Why you should get serious about the mobile web by
Why you should get serious about the mobile webWhy you should get serious about the mobile web
Why you should get serious about the mobile webTijs Vrolix
5.2K views66 slides
10 reasons why now is the perfect time to get serious about the mobile web by
10 reasons why now is the perfect time to get serious about the mobile web10 reasons why now is the perfect time to get serious about the mobile web
10 reasons why now is the perfect time to get serious about the mobile webTijs Vrolix
4.2K views62 slides
Ten reasons why now is the perfect time to get serious about the mobile web by
Ten reasons why now is the perfect time to get serious about the mobile webTen reasons why now is the perfect time to get serious about the mobile web
Ten reasons why now is the perfect time to get serious about the mobile webTijs Vrolix
6.6K views54 slides
Mobile & Recruitment: Are we there yet? by
Mobile & Recruitment: Are we there yet?Mobile & Recruitment: Are we there yet?
Mobile & Recruitment: Are we there yet?Michael Marlatt
1.1K views106 slides
Mobile Marketing: The World Is Changing, Are Your Brands? by
Mobile Marketing: The World Is Changing, Are Your Brands?Mobile Marketing: The World Is Changing, Are Your Brands?
Mobile Marketing: The World Is Changing, Are Your Brands?Christina "CK" Kerley
997 views54 slides
The Mobile Recruiting Experience by
The Mobile Recruiting ExperienceThe Mobile Recruiting Experience
The Mobile Recruiting ExperienceGeoff Peterson
11.2K views86 slides

Similar to Mobile Is Not A Thing, It Is Everything(20)

Why you should get serious about the mobile web by Tijs Vrolix
Why you should get serious about the mobile webWhy you should get serious about the mobile web
Why you should get serious about the mobile web
Tijs Vrolix5.2K views
10 reasons why now is the perfect time to get serious about the mobile web by Tijs Vrolix
10 reasons why now is the perfect time to get serious about the mobile web10 reasons why now is the perfect time to get serious about the mobile web
10 reasons why now is the perfect time to get serious about the mobile web
Tijs Vrolix4.2K views
Ten reasons why now is the perfect time to get serious about the mobile web by Tijs Vrolix
Ten reasons why now is the perfect time to get serious about the mobile webTen reasons why now is the perfect time to get serious about the mobile web
Ten reasons why now is the perfect time to get serious about the mobile web
Tijs Vrolix6.6K views
Mobile & Recruitment: Are we there yet? by Michael Marlatt
Mobile & Recruitment: Are we there yet?Mobile & Recruitment: Are we there yet?
Mobile & Recruitment: Are we there yet?
Michael Marlatt1.1K views
Mobile Marketing: The World Is Changing, Are Your Brands? by Christina "CK" Kerley
Mobile Marketing: The World Is Changing, Are Your Brands?Mobile Marketing: The World Is Changing, Are Your Brands?
Mobile Marketing: The World Is Changing, Are Your Brands?
The Mobile Recruiting Experience by Geoff Peterson
The Mobile Recruiting ExperienceThe Mobile Recruiting Experience
The Mobile Recruiting Experience
Geoff Peterson11.2K views
Mobile Is Eating the World (2014) by a16z
Mobile Is Eating the World (2014)Mobile Is Eating the World (2014)
Mobile Is Eating the World (2014)
a16z904.7K views
Mobile Is Eating the World (2015) by a16z
Mobile Is Eating the World (2015)Mobile Is Eating the World (2015)
Mobile Is Eating the World (2015)
a16z481K views
Mobile Marketing for Local Businesses by Spears Marketing
Mobile Marketing for Local BusinessesMobile Marketing for Local Businesses
Mobile Marketing for Local Businesses
Spears Marketing677 views
Mobile Monday Kiev by Mark Tapley
Mobile Monday KievMobile Monday Kiev
Mobile Monday Kiev
Mark Tapley1.3K views
Mobile is NOT a Channel - Rob Griffin at IMMAP Summit, 2012 by Havas Media
Mobile is NOT a Channel - Rob Griffin at IMMAP Summit, 2012Mobile is NOT a Channel - Rob Griffin at IMMAP Summit, 2012
Mobile is NOT a Channel - Rob Griffin at IMMAP Summit, 2012
Havas Media1.6K views
A view on mobile marketing - ucp by João Fernandes
A view on mobile marketing - ucpA view on mobile marketing - ucp
A view on mobile marketing - ucp
João Fernandes594 views
The Mobile Consumer: A New Behavior by MobileAnthem
The Mobile Consumer: A New BehaviorThe Mobile Consumer: A New Behavior
The Mobile Consumer: A New Behavior
MobileAnthem508 views
Future on Mobiles - Advertising Opportunities by Vijay Sharma
Future on Mobiles - Advertising OpportunitiesFuture on Mobiles - Advertising Opportunities
Future on Mobiles - Advertising Opportunities
Vijay Sharma516 views
Mobile Apps - tactic or strategy? by Simon Andrews
Mobile Apps - tactic or strategy?Mobile Apps - tactic or strategy?
Mobile Apps - tactic or strategy?
Simon Andrews351 views
Mobile Apps - tactic or strategy? by addictive
Mobile Apps - tactic or strategy?Mobile Apps - tactic or strategy?
Mobile Apps - tactic or strategy?
addictive405 views
Mobile Apps - tactic or strategy? by Simon Andrews
Mobile Apps - tactic or strategy?Mobile Apps - tactic or strategy?
Mobile Apps - tactic or strategy?
Simon Andrews327 views

Recently uploaded

Hypervisor Agnostic DRS in CloudStack - Brief overview & demo - Vishesh Jinda... by
Hypervisor Agnostic DRS in CloudStack - Brief overview & demo - Vishesh Jinda...Hypervisor Agnostic DRS in CloudStack - Brief overview & demo - Vishesh Jinda...
Hypervisor Agnostic DRS in CloudStack - Brief overview & demo - Vishesh Jinda...ShapeBlue
63 views13 slides
Developments to CloudStack’s SDN ecosystem: Integration with VMWare NSX 4 - P... by
Developments to CloudStack’s SDN ecosystem: Integration with VMWare NSX 4 - P...Developments to CloudStack’s SDN ecosystem: Integration with VMWare NSX 4 - P...
Developments to CloudStack’s SDN ecosystem: Integration with VMWare NSX 4 - P...ShapeBlue
82 views62 slides
DRaaS using Snapshot copy and destination selection (DRaaS) - Alexandre Matti... by
DRaaS using Snapshot copy and destination selection (DRaaS) - Alexandre Matti...DRaaS using Snapshot copy and destination selection (DRaaS) - Alexandre Matti...
DRaaS using Snapshot copy and destination selection (DRaaS) - Alexandre Matti...ShapeBlue
46 views29 slides
What’s New in CloudStack 4.19 - Abhishek Kumar - ShapeBlue by
What’s New in CloudStack 4.19 - Abhishek Kumar - ShapeBlueWhat’s New in CloudStack 4.19 - Abhishek Kumar - ShapeBlue
What’s New in CloudStack 4.19 - Abhishek Kumar - ShapeBlueShapeBlue
131 views23 slides
Microsoft Power Platform.pptx by
Microsoft Power Platform.pptxMicrosoft Power Platform.pptx
Microsoft Power Platform.pptxUni Systems S.M.S.A.
67 views38 slides
Automating a World-Class Technology Conference; Behind the Scenes of CiscoLive by
Automating a World-Class Technology Conference; Behind the Scenes of CiscoLiveAutomating a World-Class Technology Conference; Behind the Scenes of CiscoLive
Automating a World-Class Technology Conference; Behind the Scenes of CiscoLiveNetwork Automation Forum
46 views35 slides

Recently uploaded(20)

Hypervisor Agnostic DRS in CloudStack - Brief overview & demo - Vishesh Jinda... by ShapeBlue
Hypervisor Agnostic DRS in CloudStack - Brief overview & demo - Vishesh Jinda...Hypervisor Agnostic DRS in CloudStack - Brief overview & demo - Vishesh Jinda...
Hypervisor Agnostic DRS in CloudStack - Brief overview & demo - Vishesh Jinda...
ShapeBlue63 views
Developments to CloudStack’s SDN ecosystem: Integration with VMWare NSX 4 - P... by ShapeBlue
Developments to CloudStack’s SDN ecosystem: Integration with VMWare NSX 4 - P...Developments to CloudStack’s SDN ecosystem: Integration with VMWare NSX 4 - P...
Developments to CloudStack’s SDN ecosystem: Integration with VMWare NSX 4 - P...
ShapeBlue82 views
DRaaS using Snapshot copy and destination selection (DRaaS) - Alexandre Matti... by ShapeBlue
DRaaS using Snapshot copy and destination selection (DRaaS) - Alexandre Matti...DRaaS using Snapshot copy and destination selection (DRaaS) - Alexandre Matti...
DRaaS using Snapshot copy and destination selection (DRaaS) - Alexandre Matti...
ShapeBlue46 views
What’s New in CloudStack 4.19 - Abhishek Kumar - ShapeBlue by ShapeBlue
What’s New in CloudStack 4.19 - Abhishek Kumar - ShapeBlueWhat’s New in CloudStack 4.19 - Abhishek Kumar - ShapeBlue
What’s New in CloudStack 4.19 - Abhishek Kumar - ShapeBlue
ShapeBlue131 views
Automating a World-Class Technology Conference; Behind the Scenes of CiscoLive by Network Automation Forum
Automating a World-Class Technology Conference; Behind the Scenes of CiscoLiveAutomating a World-Class Technology Conference; Behind the Scenes of CiscoLive
Automating a World-Class Technology Conference; Behind the Scenes of CiscoLive
Migrating VMware Infra to KVM Using CloudStack - Nicolas Vazquez - ShapeBlue by ShapeBlue
Migrating VMware Infra to KVM Using CloudStack - Nicolas Vazquez - ShapeBlueMigrating VMware Infra to KVM Using CloudStack - Nicolas Vazquez - ShapeBlue
Migrating VMware Infra to KVM Using CloudStack - Nicolas Vazquez - ShapeBlue
ShapeBlue96 views
CloudStack Managed User Data and Demo - Harikrishna Patnala - ShapeBlue by ShapeBlue
CloudStack Managed User Data and Demo - Harikrishna Patnala - ShapeBlueCloudStack Managed User Data and Demo - Harikrishna Patnala - ShapeBlue
CloudStack Managed User Data and Demo - Harikrishna Patnala - ShapeBlue
ShapeBlue46 views
Backroll, News and Demo - Pierre Charton, Matthias Dhellin, Ousmane Diarra - ... by ShapeBlue
Backroll, News and Demo - Pierre Charton, Matthias Dhellin, Ousmane Diarra - ...Backroll, News and Demo - Pierre Charton, Matthias Dhellin, Ousmane Diarra - ...
Backroll, News and Demo - Pierre Charton, Matthias Dhellin, Ousmane Diarra - ...
ShapeBlue83 views
Business Analyst Series 2023 - Week 3 Session 5 by DianaGray10
Business Analyst Series 2023 -  Week 3 Session 5Business Analyst Series 2023 -  Week 3 Session 5
Business Analyst Series 2023 - Week 3 Session 5
DianaGray10369 views
TrustArc Webinar - Managing Online Tracking Technology Vendors_ A Checklist f... by TrustArc
TrustArc Webinar - Managing Online Tracking Technology Vendors_ A Checklist f...TrustArc Webinar - Managing Online Tracking Technology Vendors_ A Checklist f...
TrustArc Webinar - Managing Online Tracking Technology Vendors_ A Checklist f...
TrustArc77 views
Keynote Talk: Open Source is Not Dead - Charles Schulz - Vates by ShapeBlue
Keynote Talk: Open Source is Not Dead - Charles Schulz - VatesKeynote Talk: Open Source is Not Dead - Charles Schulz - Vates
Keynote Talk: Open Source is Not Dead - Charles Schulz - Vates
ShapeBlue119 views
PharoJS - Zürich Smalltalk Group Meetup November 2023 by Noury Bouraqadi
PharoJS - Zürich Smalltalk Group Meetup November 2023PharoJS - Zürich Smalltalk Group Meetup November 2023
PharoJS - Zürich Smalltalk Group Meetup November 2023
Noury Bouraqadi141 views
Don’t Make A Human Do A Robot’s Job! : 6 Reasons Why AI Will Save Us & Not De... by Moses Kemibaro
Don’t Make A Human Do A Robot’s Job! : 6 Reasons Why AI Will Save Us & Not De...Don’t Make A Human Do A Robot’s Job! : 6 Reasons Why AI Will Save Us & Not De...
Don’t Make A Human Do A Robot’s Job! : 6 Reasons Why AI Will Save Us & Not De...
Moses Kemibaro29 views
DRBD Deep Dive - Philipp Reisner - LINBIT by ShapeBlue
DRBD Deep Dive - Philipp Reisner - LINBITDRBD Deep Dive - Philipp Reisner - LINBIT
DRBD Deep Dive - Philipp Reisner - LINBIT
ShapeBlue62 views
NTGapps NTG LowCode Platform by Mustafa Kuğu
NTGapps NTG LowCode Platform NTGapps NTG LowCode Platform
NTGapps NTG LowCode Platform
Mustafa Kuğu141 views
CloudStack Object Storage - An Introduction - Vladimir Petrov - ShapeBlue by ShapeBlue
CloudStack Object Storage - An Introduction - Vladimir Petrov - ShapeBlueCloudStack Object Storage - An Introduction - Vladimir Petrov - ShapeBlue
CloudStack Object Storage - An Introduction - Vladimir Petrov - ShapeBlue
ShapeBlue46 views
State of the Union - Rohit Yadav - Apache CloudStack by ShapeBlue
State of the Union - Rohit Yadav - Apache CloudStackState of the Union - Rohit Yadav - Apache CloudStack
State of the Union - Rohit Yadav - Apache CloudStack
ShapeBlue145 views
Data Integrity for Banking and Financial Services by Precisely
Data Integrity for Banking and Financial ServicesData Integrity for Banking and Financial Services
Data Integrity for Banking and Financial Services
Precisely56 views

Mobile Is Not A Thing, It Is Everything