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MOBILE IS NOT A THING
IT IS EVERYTHING
Joe McCann
Director of Creative Technology
Mother NY
Joe McCann
Managing Director, Partner
The Node Firm
Number of Charts Discussing Absurd Growth
10000

7500

5000

2500

0

Nerf Gun

PC

iPod

Source: @bromccann

Mobile
BUT SERIOUSLY GUYS
THIS YEAR, MORE THAN

HALF

OF ALL TRAFFIC TO TARGET.COM
EXPECTED TO COME FROM MOBILE
DEVICES ON CYBER MONDAY FOR THE
FIRS...
PCs

Smartphones and Tablets

Global Annual Unit Sales in Millions

1500

1250

1000

750

500

250

0
2000

2001

2002

2...
AND WE ARE STILL
IN THE EARLY STAGES...
AND THIS DOESN’T
EVEN INCLUDE
WEARABLES
WE HAVE TO RETHINK
THE DEFINITION OF
“MOBILE”
RIGHT,
SO MOBILE,
HOWEVER WE DEFINE IT,
IS A BFD
ON THE SURFACE,
MOBILE IN TERMS
OF THE NUMBER
OF DEVICES SHIPPED,
SMARTPHONE SUBSCRIBERS,
OR APPS DOWNLOADED
SOUNDS IMPRES...
BUT WHAT IS MORE
INTERESTING IS WHAT
MOBILE TECHNOLOGY
IS DOING UNDERNEATH
IT ALL AND HOW IT IS
RESHAPING EVERYTHING.
HUH?
FINANCIAL SERVICES
MORE PEOPLE IN AFRICA HAVE
PHONES THAN HAVE BANK
ACCOUNTS.
WHY NOT TURN PHONES INTO BANK
ACCOUNTS?
M-PESA
HEALTHCARE
GEOPOLITICAL SHAPESHIFTING
SMARTPHONES +
CAMERAS +
SOCIAL MEDIA =
POP-UP PROTEST
TOYS
BRIDGING THE PHYSICAL WORLD WITH
THE DIGITAL WORLD IS ONE OF
MOBILE’S BIGGEST OPPORTUNITIES
CARS
50%

OF GLOBAL VEHICLE SALES WILL BE
CONNECTED VEHICLES
BY 2015
Source: GSMA
TRANSPORTATION
UBER IS RADICALLY CHANGING THE
MINDSET OF CONSUMERS TO
ON-DEMAND, REALTIME FULFILLMENT.
HOME
SELF
DIGESTIBLE AND IMPLANTABLE
MONITORING DEVICES ARE ACTUALLY
BEING DEVELOPED TODAY
MOBILE COMMUNICATION ITSELF!!!1!1!
SMS
SMS
• FIRST FORM OF MESSAGING ON A MOBILE PHONE
• BEEN IN USE SINCE 1992
• MOBILE NETWORK OPERATORS (MNOs) HAVE MADE BILLI...
HOWEVER...
SMS ITSELF IS BEING DISRUPTED/
DISINTERMEDIATED/UPROOTED/
FANCY-SILICON-VALLEY-WORD
OVER THE TOP (OTT) MESSAGING
OTT

SMS

50

Billions of Messages Sent

40

30

20

10

0
2011

2012
Source: Informa

2013
MESSAGING AS
A PAYMENT
MEDIUM
MESSAGING AS
A CONTENT
DISTRIBUTOR
MESSAGING AS A GAMING
PLATFORM
LINE SET TO IPO AT

$10 BILLION USD
VALUATION
SOLD $132 MILLION IN
“VIRTUAL STICKERS” IN Q2 2013
Source: Reuters
MESSAGING AS
AN APP
PLATFORM
OTT MESSAGING IS CREATING ITS OWN
MONETIZATION PLATFORM INSIDE
MOBILE ITSELF
“WE ARE LIVING IN
THE MOST INNOVATIVE AND
DISRUPTIVE TIME EVER.
MOBILE IS CHANGING EVERYTHING.”
-- LOU KERNER
ORIGINAL INT...
SO WHAT IS NEXT IN TERMS OF
INNOVATION WITH MOBILE? WHAT
NEW PRODUCTS, SERVICES AND
MOVEMENTS WILL UPEND TRADITION?
THAT’S UP TO

YOU,

THE DEVELOPER,
DESIGNER OR
INNOVATOR
TO DECIDE
THANKS!
@joemccann
github.com/joemccann
Mobile Is Not A Thing, It Is Everything
Mobile Is Not A Thing, It Is Everything
Mobile Is Not A Thing, It Is Everything
Mobile Is Not A Thing, It Is Everything
Mobile Is Not A Thing, It Is Everything
Mobile Is Not A Thing, It Is Everything
Mobile Is Not A Thing, It Is Everything
Mobile Is Not A Thing, It Is Everything
Mobile Is Not A Thing, It Is Everything
Mobile Is Not A Thing, It Is Everything
Mobile Is Not A Thing, It Is Everything
Mobile Is Not A Thing, It Is Everything
Mobile Is Not A Thing, It Is Everything
Mobile Is Not A Thing, It Is Everything
Mobile Is Not A Thing, It Is Everything
Mobile Is Not A Thing, It Is Everything
Mobile Is Not A Thing, It Is Everything
Mobile Is Not A Thing, It Is Everything
Mobile Is Not A Thing, It Is Everything
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Mobile Is Not A Thing, It Is Everything

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Mobile is not a thing that companies, governments and individuals can simply pass off as a fad or trend. It is quite literally the most transformative technology in history.

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Mobile Is Not A Thing, It Is Everything

  1. 1. MOBILE IS NOT A THING IT IS EVERYTHING
  2. 2. Joe McCann Director of Creative Technology Mother NY
  3. 3. Joe McCann Managing Director, Partner The Node Firm
  4. 4. Number of Charts Discussing Absurd Growth 10000 7500 5000 2500 0 Nerf Gun PC iPod Source: @bromccann Mobile
  5. 5. BUT SERIOUSLY GUYS
  6. 6. THIS YEAR, MORE THAN HALF OF ALL TRAFFIC TO TARGET.COM EXPECTED TO COME FROM MOBILE DEVICES ON CYBER MONDAY FOR THE FIRST TIME EVER
  7. 7. PCs Smartphones and Tablets Global Annual Unit Sales in Millions 1500 1250 1000 750 500 250 0 2000 2001 2002 2003 2004 2005 2006 Source: Enders Analysis 2007 2008 2009 2010 2011 2012 2013
  8. 8. AND WE ARE STILL IN THE EARLY STAGES...
  9. 9. AND THIS DOESN’T EVEN INCLUDE WEARABLES
  10. 10. WE HAVE TO RETHINK THE DEFINITION OF “MOBILE”
  11. 11. RIGHT, SO MOBILE, HOWEVER WE DEFINE IT, IS A BFD
  12. 12. ON THE SURFACE, MOBILE IN TERMS OF THE NUMBER OF DEVICES SHIPPED, SMARTPHONE SUBSCRIBERS, OR APPS DOWNLOADED SOUNDS IMPRESSIVE.
  13. 13. BUT WHAT IS MORE INTERESTING IS WHAT MOBILE TECHNOLOGY IS DOING UNDERNEATH IT ALL AND HOW IT IS RESHAPING EVERYTHING.
  14. 14. HUH?
  15. 15. FINANCIAL SERVICES
  16. 16. MORE PEOPLE IN AFRICA HAVE PHONES THAN HAVE BANK ACCOUNTS.
  17. 17. WHY NOT TURN PHONES INTO BANK ACCOUNTS?
  18. 18. M-PESA
  19. 19. HEALTHCARE
  20. 20. GEOPOLITICAL SHAPESHIFTING
  21. 21. SMARTPHONES + CAMERAS + SOCIAL MEDIA = POP-UP PROTEST
  22. 22. TOYS
  23. 23. BRIDGING THE PHYSICAL WORLD WITH THE DIGITAL WORLD IS ONE OF MOBILE’S BIGGEST OPPORTUNITIES
  24. 24. CARS
  25. 25. 50% OF GLOBAL VEHICLE SALES WILL BE CONNECTED VEHICLES BY 2015 Source: GSMA
  26. 26. TRANSPORTATION
  27. 27. UBER IS RADICALLY CHANGING THE MINDSET OF CONSUMERS TO ON-DEMAND, REALTIME FULFILLMENT.
  28. 28. HOME
  29. 29. SELF
  30. 30. DIGESTIBLE AND IMPLANTABLE MONITORING DEVICES ARE ACTUALLY BEING DEVELOPED TODAY
  31. 31. MOBILE COMMUNICATION ITSELF!!!1!1!
  32. 32. SMS
  33. 33. SMS • FIRST FORM OF MESSAGING ON A MOBILE PHONE • BEEN IN USE SINCE 1992 • MOBILE NETWORK OPERATORS (MNOs) HAVE MADE BILLIONS OF DOLLARS FROM IT • CAMPAIGNS, VOTING, SURVEYS AND OF COURSE, SPAM
  34. 34. HOWEVER...
  35. 35. SMS ITSELF IS BEING DISRUPTED/ DISINTERMEDIATED/UPROOTED/ FANCY-SILICON-VALLEY-WORD
  36. 36. OVER THE TOP (OTT) MESSAGING
  37. 37. OTT SMS 50 Billions of Messages Sent 40 30 20 10 0 2011 2012 Source: Informa 2013
  38. 38. MESSAGING AS A PAYMENT MEDIUM
  39. 39. MESSAGING AS A CONTENT DISTRIBUTOR
  40. 40. MESSAGING AS A GAMING PLATFORM
  41. 41. LINE SET TO IPO AT $10 BILLION USD VALUATION SOLD $132 MILLION IN “VIRTUAL STICKERS” IN Q2 2013 Source: Reuters
  42. 42. MESSAGING AS AN APP PLATFORM
  43. 43. OTT MESSAGING IS CREATING ITS OWN MONETIZATION PLATFORM INSIDE MOBILE ITSELF
  44. 44. “WE ARE LIVING IN THE MOST INNOVATIVE AND DISRUPTIVE TIME EVER. MOBILE IS CHANGING EVERYTHING.” -- LOU KERNER ORIGINAL INTERNET ANALYST, ENTREPRENEUR, INVESTOR
  45. 45. SO WHAT IS NEXT IN TERMS OF INNOVATION WITH MOBILE? WHAT NEW PRODUCTS, SERVICES AND MOVEMENTS WILL UPEND TRADITION?
  46. 46. THAT’S UP TO YOU, THE DEVELOPER, DESIGNER OR INNOVATOR TO DECIDE
  47. 47. THANKS! @joemccann github.com/joemccann

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