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The Social Web: Untangling Yourself for Optimal Recruiting Results

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Presentation by Geoff Peterson on social media in recruiting, covering channels including LinkedIn, Facebook and Twitter.

Published in: Recruiting & HR
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The Social Web: Untangling Yourself for Optimal Recruiting Results

  1. 1. The “Social Web” Untangling Yourself for Optimal Recruiting Results By:Geoff Peterson Managing Principal, General Lead Author,StaffBytes www.generallead.com www.staffbytes.com gpeterson@generallead.com www.linkedin.com/in/geoffpeterson http://twitter.com/geoffpeterson
  2. 2. Worked With: ADP IBM UHG BAH hi5 CACI JNLI GEICO
  3. 3. Today‘s Agenda Some Specifics Social Networks Business Networks Niche Sites Search Engines Sourcer Technologies Social Media LinkedIn Facebook Twitter Google Yahoo
  4. 4. On Your Mark, Get Ready, Set…
  5. 5. What is the “Social Web?”
  6. 6. Social & Business Networks The Blogosphere Social Media
  7. 7. Social & Business Networks
  8. 8. The Blogosphere
  9. 9. Social Media
  10. 10. How are companies using the Social Web?
  11. 11. Amazon.com – Social Network for Book Lovers Absolut – Video Channel on YouTube
  12. 12. Accenture – 13 Targeted Blogs BestBuy – Microblog Accounts on Twitter
  13. 13. Wells Fargo – Virtual World Starbucks - Crowdsourcing
  14. 14. Hewlett-Packard (HP) – LinkedIn Group H&M – Facebook Fan Page
  15. 15. Let’s Focus on the “Big Three“
  16. 16. #1 LinkedIn
  17. 17. %
  18. 18. #2 Facebook
  19. 19. #3 Twitter
  20. 20. “ ”
  21. 21. Food For Thought…
  22. 22. 200+ million people globally use Social Networking sites each month* *Never Ending Friending, Fox Interactive Media
  23. 23. Twitter Growth Explodes: 10 million worldwide visitors in February. 700+% Growth vs. Last Year* *comScore
  24. 24. Start Your Own Social or Business Network
  25. 25. Utilize ALL “Social Web” Channels at Your Disposal
  26. 26. Automate Your “Social Web” Searches
  27. 27. Get a “”Social Web” Strategy
  28. 28. Measure Your Results

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