Market Intelligence Solution - Knowledge Partnership, Mobile Communications

1,189 views

Published on

Market Intelligence Solution - Knowledge Partnership, Mobile Communications
K360 works hand-in-hand with clients to make their business run better in the most profitable, efficient, practical and sensible ways possible.
K360 makes creating capturing and sustaining value an integral part to your growth.
K360 helps to imbibe Customer-Centric business focus.
K360 assists organization to understand vital elements of success, and implementing the right strategy and culture to achieving maximum growth.
Weather an organization needs fast inorganic growth or steady organic growth, K360 ensure that they are designed to facilitate it.
K360 makes innovation as a competitive advantage for organizations. Tailored to suite different organizations while always refining functions and processes to match organizational goals.
Design and Execution, not just advice but Action and RESULTS!

Published in: Business
3 Comments
5 Likes
Statistics
Notes
No Downloads
Views
Total views
1,189
On SlideShare
0
From Embeds
0
Number of Embeds
10
Actions
Shares
0
Downloads
0
Comments
3
Likes
5
Embeds 0
No embeds

No notes for slide

Market Intelligence Solution - Knowledge Partnership, Mobile Communications

  1. 1. Market Intelligence Solution<br />Knowledge Partnership – Mobile Communications<br />
  2. 2. Knowledge360 - Offerings<br />
  3. 3. Knowledge Solution<br />
  4. 4. Business360 - Knowledge Solution<br />
  5. 5. At Center of Your Business<br />
  6. 6. Helping Create Next Gen Telcos<br />
  7. 7. The Mobile Revolution<br />Over 3.9 Billion Mobile Subscriptions Worldwide spread across 219+ Countries/Territories with 1.8 Million+New Subscribers added Daily .<br />
  8. 8. Digital World is Constantly Evolving<br />
  9. 9. Connected world is going “MOBİLE”<br />The very First Internet Experienceof theNew Generation will be thru MOBİLE<br />Total Users (in Billion)<br />
  10. 10. Reaching 80% of the World’s Population<br />
  11. 11. Mobile Value Added Services<br />In Mobile Telecommunication Industry, VAS is defined as services that are not part of the basic voice offer.<br />
  12. 12. Mobile VAS - Affecting All Aspects of Life<br />“The future is already here, it’s just unevenly distributed”<br />
  13. 13. Mobile VAS - Categories<br />
  14. 14. Mobile VAS - Pillars<br />
  15. 15. Mobile VAS - Ecosystem<br />TECHNOLOGY ENABLER<br />SHORT CODE PROVIDER<br />DATA FLOW<br />SERVICE FLOW<br />REVENUE FLOW<br />
  16. 16. Mobile VAS – Ecosystem Evolution<br />Areas Of New Innovations<br />SMS, Contacts, Docs, Music, Pictures, Video<br />Internet Based Apps And Data Storage<br />Fridge<br />Washing M//C<br />Cleaning M/C<br />Car<br />Home<br />Sports <br />New Usage<br />RFID, Etc..<br />Tv<br />LBS Service<br />Local Data<br />Data Storage<br />Search <br />GPS Maps<br />UGC- Blogs, <br />External Devices<br />Social Networking<br />Internet<br />Mobile<br />M-commerce<br />Web<br />Local<br />Broadcasting<br />Enterprise Apps<br />Applications Download<br />External Content<br />Radio<br />Content Providers<br />Mobile Operator Portals<br />Handset Company Store<br />OS Company Store<br />Mobile Advertisers<br />Develop Stores<br />
  17. 17. Mobile VAS - Drivers<br />
  18. 18. Mobile VAS - Barriers<br />
  19. 19. Mobile Entertainment<br />In 2008, Mobile Entertainment services generated Worldwide Revenues of $24 billion and is all set to touch $47.2 billion by end of 2013. Mobile Music Revenue which stood at $11.7 billion in 2008 is forecast to hit $19.2 billion by end of 2013, while the value of Mobile Gaming reached $5.5 billion in 2008 and will grow to $9.8 billion by end of 2013, and Revenues from Mobile Video will triple to $18.2 billion by end of 2013, up from $6.7 billion at end of 2008.<br />
  20. 20. Mobile Entertainment Market <br />
  21. 21. Mobile Social Web<br />Mobile Social Web, a Bottom Up Technology Revolution, puts the platform back into the hands of the people. Mobile makes Collaboration more Affordable and Communities more Personal. 140M mobile social networking users by 2013.. generate subscription revenues in excess of $410 million.<br />
  22. 22. Semantics – Enabling Social Technology <br />
  23. 23. Social Web - Applications Landscape<br />Used <br />Projected (5 Yrs)<br />
  24. 24. Social Web – Conversation Redefined<br />
  25. 25. Social Web – Bringing Customer to The Center<br />Digital Universe<br />
  26. 26. Social Web – Trends, Hype Cycle<br />
  27. 27. Social Web – Degrees of Interaction<br />“Things change because of people interacting with other people, rather than technology or design really doing things to people.” <br />
  28. 28. Mobile Social Web – Mobile 2.0<br />80% of Twitter Usage is on Mobile<br />
  29. 29. Mobile Social Web – Keys to Success<br />
  30. 30. mVAS360 - Knowledge Solution<br />Context Aware Mobile Social Web – Mobile 3.0<br />
  31. 31. In Emerging Markets the Mobile Phone, rather then the PC, is the Primary Connected Device, giving it a Great Opportunity as a main Advertising Medium and Marketing Tool, especially in a more digital future.<br />Mobile Marketing & Advertising<br />
  32. 32. The future of marketing <br />
  33. 33. Wheels of Social Marketing<br />Action<br />Planning & Implementation<br />Content & Relevancy<br />Price<br />
  34. 34. Social Marketing – GenNext Branding <br />
  35. 35. Social Marketing – Two Sides <br />
  36. 36. Market Size<br />Interactive Marketing Spendings (US)<br />
  37. 37. Marketing360 - Knowledge Solution<br />1<br />Search<br />Audience Listening<br />2<br />Site<br />Spend<br />Market Research<br />Video<br />4<br />Performance<br />Display<br />Mass<br />Addressable<br />3<br />
  38. 38. Know Your Customers Better<br />
  39. 39. Marketing in Realtime<br />
  40. 40. Marketing Reinvented<br />Marketing360<br />
  41. 41. Integrated Marketing<br />
  42. 42. Delivering Inclusive Solution<br />
  43. 43. Why K360<br />Be a Leader, Profit From Our Knowledge, Reach New Markets, Create Profitable Partnerships, Gain New Insights, Add Value To Existing Competence, Increase Market Share, Target More Clients<br />
  44. 44. A Relationship which Delivers <br />
  45. 45. Who We Are<br />
  46. 46. K360 - From Ideas to Market<br />Innovation<br />+ <br />Technology<br />
  47. 47. K360 – Know Your Marketplace Better<br />
  48. 48. Extend Your Reach<br />

×