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Going Mobile


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Exploring the world of mobile and how marketers can use this space to connect with consumers in brand new ways.

Part 1 of a 2 part series.

Part 1 covers mobile 1.0 (history of mobile, mobile web/WAP sites, SMS, QR codes)

Part 2 takes a deep dive into mobile apps (Apple, Android, Blackberry, etc)

Published in: Technology, Business
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Going Mobile

  1. 1. …Going Mobile<br />Why the future of business is in the palm of your hand<br />
  2. 2. What We’re Going to Cover<br />Purpose: Take a look at the world of mobile and how its rapid evolution is changing consumer behavior and therefore business in general<br />Process: Cover history of mobile adoption and its various technologies (SMS, QR Codes, Apps)<br />Payoff: Better understanding of how mobile is changing, and will continue to change, the way we do business<br />
  3. 3. Did You Know 4.0<br /><br />
  4. 4. Mobile Technology<br />“It is the fastest growing giant industry of the economic history of mankind, and it’s barely begun.”<br />The speed of mobile-internet take-up is a revolution “the likes of which we haven’t see before.”<br />
  5. 5. Media Consumption is Shifting<br />
  6. 6. Evolution of the Cell Phone<br />
  7. 7. How fast is mobile internet growing?<br />
  8. 8. How fast is mobile internet growing?<br />
  9. 9. Desktop vs. Mobile<br />9 million customers in 3 yrs<br />120 million iPod Touches, iPhones, and iPads sold in 3 yrs<br />
  10. 10. Mobile<br />
  11. 11. How has mobile usability changed?<br />
  12. 12. Explosive Growth<br />iTunes Apps - $1.7 Billion in 2010<br />App market will explode to $38B industry by 2015<br />
  13. 13. Predicting the Future, c. 1993<br />
  14. 14. What are they using their phone for?<br />
  15. 15. How much do people use their phones?<br />
  16. 16. Mobile Stats<br />
  17. 17. Mobile Stats<br />
  18. 18. Don’t Forget About SMS<br />98% of phones in the U.S. are SMS-enabled<br />By 2009, 5 trillion SMS messages were being sent worldwide<br />
  19. 19. SMS: By the Numbers<br />Direct Marketing Association’s 2010 Response Rate Trend Report<br />90% of all text messages are read within 3 mins<br />99% text messages opened are read by the recipient<br />
  20. 20. Twist, Text, & Win<br />
  21. 21. Mobile Optimized<br />
  22. 22. Social & Mobile<br />
  23. 23. Mobile Optimized<br />
  24. 24. Mobile Optimized (WDW)<br />
  25. 25. Mobile Optimized (DLR)<br />
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  29. 29. Mobile Engagement – Scanning<br />The growing prevalence of smartphones has brought<br />with it an array of technologies that give marketers a<br />“device” to deepen engagement with consumers<br />
  30. 30. What is a QR (Quick Response) Code?<br />A barcode readable by smartphones which <br />connects consumers to multimedia content<br />Can be programmed to communicate several<br />types of info (website, video, send email/text)<br />Adds new level of engagement to a traditionally<br />passive experience<br />
  31. 31. DIY QR Codes at Home Depot<br />Do-it-yourselfers now able to do more product research themselves<br />Lets shoppers access how-to videos, product demos, relevant accessories, buying guides, project guides, etc.<br />Ability to buy items online or make purchases with mobile device with a “buy button”<br />
  32. 32. How Has Disney Leveraged?<br />Directed to Tron mobile website<br />DLR Ticket Offers<br />(print & bus shelters)<br />Triggered content <br />throughout the ship<br />QR code-embedded credentials<br />
  33. 33. What We’ve Done…<br />AAA Disney January Month<br />Add an interactive experience to print ad in order to position Disney as a leader in technology & innovation<br />33<br />
  34. 34. What We’ve Done…<br />MPI’s One+ Magazine<br />Added an interactive experience to print ad (via Microsoft Tag) which linked to YouTube video<br />34<br />
  35. 35. How Has Disney Leveraged?<br />
  36. 36. Mobile Apps<br />?<br />
  37. 37. Mobile Apps<br />Join us next month as we take a deep dive into the wonderful world of apps<br />