Emerging and Future Mobile!
!About me!                    mark.brill@brandemotivity.com!                           @marktxt4ever!                     ...
We’ve	  come	  a	  long	  way	  
!The rise of the convergent device!
 Impact	  of	  Mobile	  Commerce	  
Electrical	  Items	  are	  top	  of	  the	  list	  •  Researching	  of	  big	  purchases	  is	  key	  
 New	  ways	  to	  make	  content	  
 The	  revolu>on	  will	  not	  be	  televised	  
 The	  fall	  of	  old	  media	  
 Data	  driven	  brands	  
 The	  future	  is	  (open)	  data	  
 There	  are	  many	  ways	  to	  use	  data	  Scenetap	  uses	  face	  recogni9on	  in	  bars	  to	  iden9fy	  how	  meny...
 Loca>on	  is	  important	  Mobile	  is	  very	  much	  about	  loca9on,	  from	  search,	  to	  vouchering	  to	  social	...
 SoMoLo	  is	  not	  just	  for	  shops	  
 The	  future	  is	  gamifica>on	  
 Content	  and	  co-­‐crea>on	  
 Do	  we	  want	  surprises?	  KLM	  Surprises	  delivered	  relevant	  giEs	  to	  passengers	  who	  had	  checked	  in	...
 Or	  just	  get	  a	  beJer	  service?	  
 Connec>ng	  Products	  
 Extending	  tradi>onal	  media	  
 Everything	  becomes	  responsive	                      In	  Spain,	  Fiat	                      ac9vated	  road	        ...
 Audio	  becomes	  responsive	  Shazam	  for	  TV	  allows	  brands	  to	  ac9vate	  any	  advert	  to	  nearly	  200	  mi...
 Shops	  won’t	  be	  shops	  
 They	  can	  pop	  up	  anywhere	  
 Mobile	  connects	  devices	  
 Fric>onless	  Connec>ons	  
 The	  wheel	  is	  reinvented	  
 And	  new	  ways	  to	  interact	  
 Ac>va>ng	  Brands	  
 The	  future	  will	  feel	  different	  
 There	  will	  be	  new	  devices	  
 There	  will	  be	  new	  screens	  
 The	  future	  seems	  uncertain?	   Don’t	  worry	  about	  it	                                Because	  the	  future	  ...
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The Future of Mobile: Retail Products

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Presentation from a talk on the future of mobile in the retail/product environment.

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The Future of Mobile: Retail Products

  1. 1.  Emerging and Future Mobile!
  2. 2. !About me! mark.brill@brandemotivity.com! @marktxt4ever! txt4ever.wordpress.com! 20 years in digital!Mobile Strategy! 9 years in mobile! & Innovation! Chair of DMA
 Senior Lecturer
 Mobile Council
 in
 Chair of DMA 
 Future Media! Awards!
  3. 3. We’ve  come  a  long  way  
  4. 4. !The rise of the convergent device!
  5. 5.  Impact  of  Mobile  Commerce  
  6. 6. Electrical  Items  are  top  of  the  list  •  Researching  of  big  purchases  is  key  
  7. 7.  New  ways  to  make  content  
  8. 8.  The  revolu>on  will  not  be  televised  
  9. 9.  The  fall  of  old  media  
  10. 10.  Data  driven  brands  
  11. 11.  The  future  is  (open)  data  
  12. 12.  There  are  many  ways  to  use  data  Scenetap  uses  face  recogni9on  in  bars  to  iden9fy  how  meny  men/women  there  are,  their  ages  and  how  busy  the  venue  is.  Creepy?  
  13. 13.  Loca>on  is  important  Mobile  is  very  much  about  loca9on,  from  search,  to  vouchering  to  social  media.  
  14. 14.  SoMoLo  is  not  just  for  shops  
  15. 15.  The  future  is  gamifica>on  
  16. 16.  Content  and  co-­‐crea>on  
  17. 17.  Do  we  want  surprises?  KLM  Surprises  delivered  relevant  giEs  to  passengers  who  had  checked  in  at  the  airport  on  social  media.  
  18. 18.  Or  just  get  a  beJer  service?  
  19. 19.  Connec>ng  Products  
  20. 20.  Extending  tradi>onal  media  
  21. 21.  Everything  becomes  responsive   In  Spain,  Fiat   ac9vated  road   signs  to   promote  their   Evo  car  
  22. 22.  Audio  becomes  responsive  Shazam  for  TV  allows  brands  to  ac9vate  any  advert  to  nearly  200  million  users  
  23. 23.  Shops  won’t  be  shops  
  24. 24.  They  can  pop  up  anywhere  
  25. 25.  Mobile  connects  devices  
  26. 26.  Fric>onless  Connec>ons  
  27. 27.  The  wheel  is  reinvented  
  28. 28.  And  new  ways  to  interact  
  29. 29.  Ac>va>ng  Brands  
  30. 30.  The  future  will  feel  different  
  31. 31.  There  will  be  new  devices  
  32. 32.  There  will  be  new  screens  
  33. 33.  The  future  seems  uncertain?   Don’t  worry  about  it   Because  the  future  is   already  here  

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