2. Uses target
audience profile
to plan most
effective
marketing
campaign.
Looks at target
audience
(audience
research such
as test
screenings)
Final edit
of the film
approved
Some
conglomerates
retain all the
rights so a
distribution
company is not
used
Film sold to a
distribution
company (in
some cases)
Film submitted
for certification
Distribution
company
seeks out
people willing
to exhibit
Markets
the film to
audience
Sends copies
to exhibitors
Opening
weekend of
the film
(premier)
Makes an
amount of
copies based on
predicted
audience size
Estimates
the potential
profit across
the
platforms
Budget and
target
audience will
decide what
marketing
campaign to
launch
Determined
by cast &
crew,
timing,
certification
& audience
research
Cinema
screenings
Profit/loss
can be
established
Released
on other
types of
media
(DVD)
