Positioning statement & branding strategy prepare a positioni

1. Positioning Statement &
Branding Strategy
Prepare a positioning statement.
Include a perceptual map that shows your company’s position
against its competitors. From this map, create a statement that
depicts your position.
Develop a branding strategy for your product
brand name, slogan, logo (optional) and brand extension.
Distribution Strategy
Develop your company’s distribution strategy.
Describe channels of your distribution strategy
Identify factors influencing your distribution strategy