The document discusses the advantages and disadvantages of different forms of advertising and distributing a film. Print advertising is identified as the most suitable form of advertising due to the ability to target different age groups and control costs by selecting the advert size. Cinema distribution is identified as the most suitable form of presenting the film, as it is a popular entertainment format for the target audience that allows recovering production costs through ticket sales, but there is a risk of low box office performance.

2. ADVANTAGES
 There are several forms
that attract different age
groups.
 You can select the size of
the advert this will help
organise the cost.
 Target certain groups of
people.
DISADVANTAGES
 Smaller ads may mean less
money but also less
publicity.
 The adverts may be lost
within the others from
competitors.

3. ADVANTAGES
 Suitable for my target
audience as they are more
likely to see it.
 For short periods of time
the adverts can be quite
cheap.
DISADVANTAGES
 Depending on the duration
of the advert the price can
increase rapidly.
 People won’t take your film
as seriously as if you used a
more traditional form of
advertisement.
 Hard to gain popularity.

4. ADVANTAGES
 Free presentation.
 Lots of my target audience
will see it as it is appealing
to the age group
DISADVANTAGES
 Small chance of the video
actually being seen if you
are a first time movie
maker.
 Hard to advertise that form
of distribution.

5. ADVANTAGES
 Popular for my target
audience.
 Immediate viewing instead
of waiting for it to become
available.
 Wide viewing
DISADVANTAGES
 Very expensive.
 Target audience have to
travel to access cinema’s as
well as pay to see the film.
 May not do well in box
office so money may not
be recovered.

6. The most suitable form of marketing distribution would be
print because there are several forms that appeal to different
age groups so I would be able to target my audience through
the form of print media. You can also organise the cost as there
are several sizes of adverts that you can chose from. However
with this the price could be quite high if you want your advert
to stand out from competitors.
The most suitable form of presenting distribution would be
cinema because it is a popular form of entertainment for my
target audience and people have to pay to see the film so you
will get the money the production costs back with sales.
However there is a chance that the production won’t do well in
box office and the film won’t be successful.