1. Criteria Pro Con
Quality Improved visual quality
and editing ability.
Conglomerates can afford
more high tech equipment
whereas indie’s cannot.
Cost-cutting Need less equipment as
sound and visuals can be
recorded at same time
As extras can added by CGI
there is less work for actors
Piracy Digital cameras and sound
equipment used in
cinemas to record pirate
copies of a film have
improved greatly in quality.
This technology is now far
cheaper and easier to use.
Digital files can be leaked
on internet, making it
easier to access pirated
films.
Exhibition 72% of cinemas are digital,
prints are expensive and
bulky.
Piracy is easier deducting
from the exhibition
monetary gain.

2. Criteria Pro Con
Access Easier due to lowered cost
of making copies, film reels
cost more to reproduce
and courier.
Could lead to an increase
of piracy as digital copies
are easier to copy.
Marketing Exposure of film leads to
an increase of awareness
of the film, may increase
profit and likelihood of
cinemas showing it.
Expensive, only
conglomerates can afford
mass marketing.