Quick overview of https://www.introtodigital.com/?p=6601&preview=true

1. Multi-Channel Marketing
Expand Your Audience

2. Multi-Channel
Marketing:
Strategy of marketing through
different platforms

3. Why now?
Consumers rapidly move
from platform to platform

4. Expanded Reach
● Multitudes better than using a
single platform
● Can reach different audiences or
the rest of an audience that you
are missing

5. Consumers Make the Choice
● Marketing is fulfilling the
consumers’ needs
● Give the consumer multiple
options to obtain information

6. Prepared for Change
● Marketers need to be flexible and able to adapt
● You’ll be on the trendiest platform first

7. Integrated
Marketing
Communications
Have a clear brand image
● Multiple channels can be confusing
● Maintain consistency across platforms
● Makes you easier to find