2. INTRODUCTION
In this piece of research about market research I will be aiming to
find out key facts and stats about the thriller genre through the
2011-2013 period. The reason for this is by finding out the most
well regarded recent thriller films I can see how best to suit the
current target audience.

3. HOW MANY THRILLER FILMS WERE RELEASED IN
THIS PERIOD? 2012
220 thriller films where released in 2012. (according to movieweb.com)
Compared to 179 released 2011 and 199 in 2010.
How many thriller films released by year
(movieweb.com)
400
300
How many thriller
films released by
year
(movieweb.com)
200
100
0
2011
2012
2013 (so
far)

4. HOW PROFITABLE THE GENRE IS?
2011
2012
2013
Gross profit
$931,347,08
9
$1,521,690,602
$1,021,223,0
72
Market share %
9.14
14.06
11.94
Highest grossing film
of the year
Super 8
The Hunger
Games
N/A

5. WHICH FILMS WERE MOST SUCCESSFUL (AND WHY)?
The most successful film of 2012 was the Hunger
Games a possible reason for maybe the fact that it
was derived from a very popular source novel so even
before the release of the film it would have an
expected audience.
Another possible reason for this is its extensive
advertising. Aided by its distribution by Lionsgate (the
largest and most successful independent film studio
in North America).

6. WHAT ARE THE CHARACTERISTICS OF
THE AUDIENCE FOR THIS GENRE (AGE,
GENDER, SOCIAL CLASS)?
Characteristics of the audience for a thriller film are (generally):
•
Age: (dependant on subgenre) 16 – 40
because usually they contain adult subject matter meaning the low end will be of an adult age
but more recent thrillers contain action sequences more suited to a youngish audience.
•
Gender: predominantly male
however once again dependant on subgenre
•
Socio economic group: C1 - D
The reason for this being usually new thriller contains a hybrid of crime (more appealing to the
higher part of the scale) and action (more appealing to the lower part of the scale)

7. CONCLUSION
•
From the market analysis I have carried out in the thriller genre, I have found
elements and identifies films that I will further research and take elements of that
and put it in my final piece.