Unit 30 - LO2

1. LO2
Unit 30

2. Music can be
peoples inspiration
or muse
muse
Keeping a record of
what is happening in
the music industry
with music
Some red but only
with certain parts of
the magazine in
order to draw
attention and stand
out
I will keep the
magazine simple so
that it looks more
professional.
Monthly
circulation
I would be able to
get more
information into
the magazine as
bands don’t tour
all of the time
which gives me
more time to write
about them
The Masthead
should be located
near to the page
number therefor
making it easier to
see
Bold but effective
due to its simplicity
It would become a interest
to that category as the
magazine is rather simple
and the audience is mature
as they must be interested
in rock in roll
The main target
audience is C2 and E
Extended play
extending your
knowledge of the
music industry
which can include
bands and artists
EP
Magazine
ideas
Masthead Color scheme
frequency
Brand identity
Target audience

3. I need to ensure
that my magazine
is inspiring to the
reader
Masthead
Once again I believe
that I should include
red with black in
order to make parts
of the magazine
stand out
Color scheme
I will also keep the
magazine simple to
make it easy to read and
identify information in
colours such as white
Monthly
circulation
frequency
Due to bands and
artists not touring all
the time I would
have more time in
order to include
more information
into the magazine
The Masthead
should be located at
the top of the
magazine as it
should be the first
thing to read
Brand
identity
Target
audience
The audience
would need to be
mature and love
music
The main target
audience is C2 and
E
Simple but
effective as
it makes the
information
stand out
Magazine
ideas
I need to include
bonus information
which extends the
information in the
music industry

4. Magazine of inspiration – Flat Bass
This is my magazine of inspiration and as
you can see the front cover looks very
dramatic but also quite casual and this is
one look of which I would like to keep
when I create my magazine front cover.
The front cover model of this magazine is
Drake and I will be using my cousin as I
feel his style and his look is like the
audience that I would like to have reading
my magazine and looking at the front
cover. The colors in this image is stand out
a lot more prominently compared to the
background which is a lot more darker
and duller this helps the content and text
stand out a lot more of which I would like
to keep on my front cover.

5. Magazine of inspiration – TV
This is my second magazine of inspiration
and this front cover has a lot more colour
and overall looks a lot more professional.
The text on the page is bold and displayed
in a simple font making it easy to read and
understand. My cousin, who will be the
model, is going to try to pose in a similar
way to the model of this front cover and
this will help to appeal to the reader
encouraging them to buy the magazine. In
order to fit my criteria and genre the pose
will by a lot more casual which relates
more to the audience that I want to
attract. I chose this front cover due to its
interesting pose and bright colours which
depict mystery and leave a memory in the
readers mind.

6. Font Styles
I like these fonts for my Masthead because they are simple and bold in order to
catch the readers attention. Due to the fact that the fonts are bold makes it easy
for the consumer to see and recognize which magazine it is. Also the majority of
these fonts link to the style of music that will be inside the magazine.

7. House style – Flat Bass
• Colour scheme: My colour scheme will have black, red and white.
This is because I believe that these colours will stand out the most
but will also keep the magazine professional and simples.
• Font style: My magazines font will be in American captain as I
believe that is it is clear to read but also gives a hint of being
professional. Furthermore, for my Masthead however I will be
using the font knucklehead as I believe that it looks clear and easy
to read but also will stand out to the consumer a lot more. The
logo will be located at the bottom of every page and the
masthead will be be located top left of each page making it more
noticeable.
• Social media: Flat Bass should be in synergy with social media as it
would be able to then obtain more publicity and therefore get
more consumers.

8. House style - TV
• Colour scheme: Another colour scheme that I would use would be black, red and
yellow. The reason for this is because red and black are quite dark and evil colours
and the yellow will connote that the magazine is not all evil as well as it will stand
out a lot more.
• Font style: Firstly, my magazines font will be Hotel de Paris due to the fact that the
font sticks out of the page and looks like a font that would be in a magazine. For the
Masthead however I would use the font Antique book cover as it looks a lot more
professional than all the others but also makes the magazine look a bit more evil
than a usual magazine. This time the Masthead will be on the left hand side of the
page and the logo will be at the top right of the page making it the first thing you
see when you open the page making it more memorable.
• Social media: I also think that this magazine should be in synergy with social media
as it would mean that more consumers will want to buy the magazine and the
magazine will become more memorable.
• Overall, the the front cover will be filled with colour and different sized texts in
order to attract the readers attention and encourage them to buy the magazine.

9. Steve Neale (1980)
“Repetition and difference”
• Steve Neale states that genres all contain instances of
repetition and difference, difference is essential to the
economy of the genre.
• Neale states that the film and its genre are defined by two
things:
• A film must match the genres conventions to be identified
as part of that genre.
• The film must subvert convention enough to be considered
unique and not just a clone of an existing film.
• Overall what Neale is trying to say is that a film must match
its genre in order to be unique otherwise the film is just like
another film that is already existing.

10. What am I going to repeat
• For media texts to be successful they must have elements of “ repetition” and
“difference”.
• From the inspiration of the magazine XXL, I would keep the colour scheme of the logo
shown in XXL as I believe that it stand out a lot more than the rest of the magazine.
Also these colours seem to be repeated through out the music magazine industry and I
would like to attract my readers in a similar way. Furthermore, I would be repeating a
similar layout, which would include the main headline being located at the bottom of
the front cover so that it doesn’t distract the reader from the main image being in this
case Drake. Additionally, with a simple background being white gives the magazine a
professional look and attracts more of the readers attention to the main image.
• However I would like to change the colour of the main image so that it isn’t in black
and white and that the colours aren’t so dull as I feel that this will allow the ain image
to be seen a little better.
• By completing these changes it will allow me to create a effective front cover and
magazine that will attract the attention of as many people as possible. By doing this it
will make the pitch of the magazine a lot easier to promote and therefore it will further
increase the amount of sales and the amount of profit that is made for the production
of the magazine.

11. Mood Board 1 – Flat Bass

12. Mood Board 2 - TV

13. Mood Board conclusion
• I have chosen to put a magazine cover of Kanye West
on my mood board for NME as he is a highly known
musician and this helps depict how NME use his face
in order to grab the attention of the consumers. Also
another magazine cover that I put on the Q magazine
mood board is one with Cold play and the reason for
this is because they are also a well known band that
produces great music that satisfies millions of people
around the world. The fact that the Q magazine
producers decided to put the band on the front cover
could be hinting to what is inside the magazine and
when they will be touring.

14. Summary – Flat Bass
I have decided to pick Flat Bass as one of my magazines as I believe it looks a lot
more casual compared to the other two and this helps to fit in with my audience
a lot better promoting them to buy the magazine. The layout of the Flat Bass
magazine looks more as if it includes content that is more formal but still casual
compared to the other two magazines. As for the information itself, the content
and font will stand out making it easier to read and absorb the information that is
listed on the pages. Furthermore, the information will be on interviews to do with
artists associated with the genre and overall gossip to do with the artists and
musicians. Parts of the content will have information that will be relevant in the
next magazine and the circulation will be monthly allowing for plenty of content to
be shown and at an affordable price. The layout of the content is very precise and
this is to help catch the readers eye in order to make them want to read on.

15. Summary - TV
I decided to pick the TV idea due to how much more professional it is compared to the
other two and because of how professional it is, it makes the whole company look
professional and it attract the attention of the audiences intended. Furthermore, I
believe that the font and the style is a lot more interesting and memorable which is
accentual to the sale of a good magazine filled with intriguing and sharp content. Also I
prefer the layout of the TV and the fact that I will be including bonus information in order
to keep the consumers attention and keep them coming back by leaving cliff hangers at
certain parts. The consumers will also have taster information on what will be in the next
magazine so that the magazine stays in memory. The color scheme of The TV idea is very
distinct making it easy for the consumer to see and therefore absorb the information.
The fact that the magazine is on monthly circulation allows for me to include a lot of
juicy content that can be will make the consumer want to read more. Overall I prefer the
TV idea as it has a lot better ideas and that will most certainly keep the consumers
attention and take them away from any rival magazines.

16. Audience theories
• Hartley: Fictions of the audience allows a brand or a company to grab a sense of who
their product will be sold to. Because of this it allows the brand and company to have a
target audience that they can aim their product towards to ensure that the product will
be effective and efficient. Regarding this to “Tempo” the target audience would be
secondary schools students aged between 11-18 although the features and easy use can
allow 18+ users such as teachers to use the application. For Pulse, however the target
audience is primarily aimed at users aged from 18-25+ as the design and colour scheme
appeals more to the older generation. The soothing colours of blue and grey help to
attract the attention of older users through its strong contrast and professional features.
Katz: Theory is to focus on the audience instead of
the actual message that is portrayed across. An
example of this would be “what people do on
applications” instead of “what applications do to
people” and by doing so the center of the product
should be to make it relevant to the target audience
as much as possible therefore encouraging them to
buy it instead of buying the next best thing.
https://sociologytwynham.com/2013/10/03/medi
a-effects-on-audiences/

17. Audience theories continued
• Maslow: The Maslow theory indicates that audiences are attracted to media
that satisfy their needs and this can be seen in texts and images over social
media. Maslow’s hierarchy illustrates different circumstances that can occur
in everyone's daily lives while social media provides a distraction that can
please the viewer/reader. Regarding Tempo, the application will most likely
be used the most during schools as the application provides an easy use of
features and doesn't require a computer unless the user wishes to use the
website. Because of this the features will be designed to satisfy the user
through smooth movements and easy access without problems.
• Socio-economic: The socio-economic needs suggest that certain people have
higher paid jobs and because of this it determines what group they are in.
For example, “Upper class” workers who are typically professional lawyers
will roughly be earning £50,000+ while a lower socio-economic group such
as group E are normally students or casual workers who are earning from
£5,000 – £7,000. For Tempo the website and application will be aimed at the
group E audience as students and causal workers will be able to access the
website and application with easy access. However due to the website and
application being mainly a music based media product it is possible that it
will relate to almost all the groups.

18. Monday Tuesday Wednesday Thursday Friday Saturday Sunday
The date of
publication will be
decided on this
day as well as
everyone will
work together in
order to create a
schedule of the
work that needs
to be done.
The magazines
editing team will
be able to
decide what
contents will be
going into the
magazine and
they will also
decide what
ever the biggest
artist or biggest
story/gossip is
will be the main
image on the
front cover.
At this point the
“external” and
“internal” writers
will decide what
content and
graphics that will
go into the
magazine. This is a
vital part of the
magazine
productions as
they must look
professional and
relevant.
At this point the
“external” and
“internal”
writers will
decide what
content and
graphics that
will go into the
magazine. This
is a vital part of
the magazine
productions as
they must look
professional and
relevant.
Then the
“editor” will
observe and
go through the
magazine to
ensure that
there is no
grammar
mistakes and
that all of the
magazines
pages are
correct and in
working order.
N/A N/A
Complete
(Monday)
Complete
(Tuesday)
Complete
(Wednesday-
Thursday)
Complete
(Wednesday-
Thursday)
Complete
(Friday)
N/A N/A
Production Plan

19. Monday Tuesday Wednesday Thursday Friday Saturday Sunday
At this stage the
layout staff will use
different programs
such as “InDesign”
or “PageMaker” in
order to type out
and set the layout
of all the pages of
the magazine. Then
the decided adverts
from different
companies get
placed into the
magazine to which
the magazine
makes a large
portion of its
profits.
At this stage the
layout staff will use
different programs
such as “InDesign”
or “PageMaker” in
order to type out
and set the layout
of all the pages of
the magazine. Then
the decided
adverts from
different
companies get
placed into the
magazine to which
the magazine
makes a large
portion of its
profits.
Then the “editorial
team” will print out a
hard copy of the
magazine in order to
read through it and
see if there are any
issues that need to be
taken care of. It is also
important that every
member of staff is
satisfied that there are
no errors within the
magazine, and if there
are they will be
corrected on a DTP file
done by editorial
team. This makes it a
vital stage as it
ensures that the
content, layout and
final product meets
the satisfactory needs
before it heads out to
the general public.
Then the “editorial team”
will print out a hard copy of
the magazine in order to
read through it and see if
there are any issues that
need to be taken care of. It
is also important that every
member of staff is satisfied
that there are no errors
within the magazine, and if
there are they will be
corrected on a DTP file done
by editorial team. This
makes it a vital stage as it
ensures that the content,
layout and final product
meets the satisfactory
needs before it heads out to
the general public.
The entire magazine gets
sent to the printer ‘who's
job is to print out the
magazines copies’ and they
are pre- pressed and the
magazine is checked to
ensure that all the fonts,
text and images have gone
through correctly and to a
perfect condition. Also a few
copies get sent back to the
publications editors who do
a quick check to ensure that
everything looks in working
order. If everything is in
order then they give the go
ahead to print out the
thousands of copies that will
meet the demand of the
magazine.
N/A N/A
Complete (Monday-
Tuesday)
Complete
(Monday-Tuesday)
Complete
(Wednesday-
Thursday)
Complete (Wednesday-
Thursday)
Complete (Friday-Monday) N/A N/A
Production Plan

20. Monday Tuesday Wednesday Thursday Friday Saturday Sunday
The entire magazine gets
sent to the printer ‘who's
job is to print out the
magazines copies’ and they
are pre- pressed and the
magazine is checked to
ensure that all the fonts,
text and images have gone
through correctly and to a
perfect condition. Also a few
copies get sent back to the
publications editors who do
a quick check to ensure that
everything looks in working
order. If everything is in
order then they give the go
ahead to print out the
thousands of copies that will
meet the demand of the
magazine.
In this final section
the printing
company will have
finished printing
and will pack away
the magazines and
send them to the
warehouse. At the
warehouse they
will get distributed
and sold to the
public and this is
the point where
the public will get
access to the
magazines and be
able to absorb the
information to do
with their favorite
artists.
In this final section
the printing
company will have
finished printing
and will pack away
the magazines and
send them to the
warehouse. At the
warehouse they
will get distributed
and sold to the
public and this is
the point where
the public will get
access to the
magazines and be
able to absorb the
information to do
with their favorite
artists.
N/A N/A N/A N/A
Complete (Friday-Monday) Complete
(Tuesday-
Wednesday)
Complete
(Tuesday-
Wednesday)
N/A N/A N/A N/A
Production Plan

21. Staff and Cost
In order to ensure that my magazines are high quality and include great content I have decided
to raise the salary by a couple thousand to ensure that the work in getting done and I will
ensure that the candidates will be worth the money I am willing to pay for them. As you can see
I have got a lot of different occupations for each job and this is to make sure that everything is
done to a great quality and it also helps to reduce stress for the workers as not one of them has
to do all the work. https://www.chron.com/jobs/?_ga=2.26251015
5.653682956.1524480022-
2139542973.1524480022

22. Equipment and Cost
Equipment Cost
Office space £375,000.00
MAC computer x60 £62,940.00
Printers x4 £955.20 with inc VAT
Cameras x8 £4,312.00
Lighting equipment £369.00
Paper x7 £118.93
Stationary (pens) x10 £28.60
Desks x60 £19,080.00
Chairs x60 £10,008.00
Adobe creative cloud all apps + Adobe stock x60 £21,599.40
Total £494,411.13

23. Legal and Ethical Issues
• A watermark also helps with the magazines copyright issue and this
is due to how specific and complex the icon is. This icon can be seen
as the magazine will have this icon and it will have a plethora of
colours that can only be detected by a reflected light.
An example of a watermarked image can be
seen to the left. I would use this idea in my
magazine and as you can see the image is
created in a specific way such as the colours
and shape can be traced back to the original
image or video of which this image took place.
In order to use this image you would need legal
permission from the author to use the image.

24. Legal and Ethical Issues
• Also there is IP which stands for intellectual property and what this means is that you content and
images are protected in order to stop people from stealing or using the images:
• The names of products and brands
• The inventions of the author
• The design of the product and content
• Things that are written, made or produced by the author.
• Copyright issues are all IP protection purposes that must take place in order to stop people from
stealing or using an authors content without their permission.
• I will use this in my magazine so that my images and content wont be
copied and used in other peoples work.
• https://www.gov.uk/intellectual-property-an-overview

25. Copyright
• Copyright is a very important issue that could result in protecting the authors work so that it
cannot be copied and used under another authors name. This copyright includes all the content
in the magazine from images to the facts that have been researched.
• This is relevant to “TV“ as I will release huge amounts of information every month and this
copyright term helps to keep the content safe from being copied or stolen and used under the
name of a different author. An example of this would be a famous artists such as Jay Z, Rihanna or
my subject James Smith and their interview which has very specific information and content that
no one else would be able to obtain in order to include in their own magazine.
• Copy right will be very useful when used in my magazine as it will allow for the images to not be
copied and used under the name of another artist.

26. Regulatory & Legal, Ethical Issues
• A watermark helps with any poster copyright issue due to how specific and complex the icon is.
This icon can be seen as the posters unique symbol that is made up of a plethora of colours that
can only be detected by a reflected light.
• The Data Protection Act (DPA) was developed to control how personal a customers information is
used by organizations or government bodies. It protects people and lays down rules about
how data about people can be used. The DPA also applies to information or data stored on a
computer or an organized paper filing system about living people. Organizations that do not adhere
to the rules set out by DPA risk prosecution by the Information Commissioner’s Office (ICO) where
fines can reach up to £500,000 and even imprisonment.
• Ethical issues: When a festival poster is being produced it is very important that the company
follows strict rules and consider consequences of its release. It is also important that the poster
realizes the consequences of targeting a specific culture or religion that might seem vulnerable. If
the brand does not consider ethic groups such as age, gender and sexual orientation then this can
effect the brands reputation and lead the target audience to not buy or visit any of the brands
tickets or events. This regarding Innovation leads to the conclusion that their brand does not have
any copyright symbols on their logo. Their legal and ethical signs on their print based
advertisement does not have

27. Roles of regulatory bodies
• The advertising Standards Authority (ASA): s a company who focuses there efforts towards targeting
advertising all over the media platforms such as Twitter, Instagram and Facebook. They do this through
advertising as in there words it is better to have advertising in media for the audiences rather than
have media without advertising. ASA is sure to keep in contact with the media audiences as they carry
out regulatory activities towards advertising to ensure that the media stays within the rules and is
appropriate. Additionally, they also respond and take into consideration the audiences complaints.
• Ofcom: mainly focuses on ensuring that audiences have help with communication services and are
protected by scams. Ofcom also tries to encourage other competitive services in the UK in order to
keep all the overpowering service providers within the legislations and rules to keep the content
appropriate and relevant. This also allows for the smaller services to follow the larger services in a
similar way. The Ofcom organisation mainly runs off of answers to questions that are answers by a
board of directors that will help to keep the audiences and services within the right rules.
• https://www.ofcom.org.uk/about-ofcom
• https://www.asa.org.uk/about-asa-and-cap/about-regulation.html

28. Budget
In order to ensure that the magazine is a success it is always important for a Distributer and
publisher to have a budget. By having a budget put in place helps to ensure that the publisher does
not exceed a certain price limited. This is particularly important as it will give the publisher an
accurate estimate for the amount of profit the magazine will obtain once distributed in stores and
online. With all of this in mind, I decided to keep my budget below £500,000 so that the magazine
looks and feels professional to the reader. These characteristics will also help to encourage the
consumer to buy the magazine and help the publisher to earn profit. A main budget is very
important when creating distributing a magazine as it is a main target that the whole team should
aim to keep when creating and designing the magazine.

29. Hand drawn drafts
Main image: Both of the front covers will
have a big main image that will stretch
across the whole page indicating what will
be in the magazine.
Strapline: The strapline will be located on
the top left side of the magazine making it
easy to read.
Masthead: The Masthead will be located at
the top of the pages where it will be clearly
and easily seen
Other content: All the other content on the
pages will be spread equally evading the
fact of overwhelming the reader but
making the text easy to read.

30. Hand drawn drafts (continued)
Main image: I have decided that another image that I took of
the subject will spread across the whole of one page while to
content will be located on the other page.
Text: The text of the interview will be located on the other
page but organized professionally so that the content is easy
and simply to read.
Quote: the quote will inform the reader that about the
content hat will be on the page for example, an artist that was
interviewed would have mentioned a key shocking part about
themselves and only part of this explanation will be in the
quote and this would encourage the reader to read the
interview in order to find out the answer.

31. Hand drawn drafts (continued)
Double page spread – The final one that I have chosen is my second
double page spread and this is due to how much more organized the
content is and it helps to make the pages look more professional.
However I would like to have one whole page of the double to have a
large main image and this would allow the audience to feel
comfortable when reading and not feel overwhelmed.

32. Graphic layout

33. Chosen front cover
I chose this front cover as the best choice for my TV
magazine as it portrays the genre and theme the best
compared to all the other front covers. This front cover,
because of its layout, allows the reader to consumer
snippets of information that will be illustrated in the
magazine causing the reader to buy the magazine in
order to find out what happens next in a interview or
short story. The model on the front cover will cover
almost the entire page and this is to catch the eye of an
unsuspecting customer who may want to read the
magazine.

34. Graphic drafts

35. Chosen Double page spread
Moreover, the DPS of the TV magazine will include a load
of text but not to much to overwhelm the reader but
instead just enough to make the read pleasant helping
the reader to enjoy the magazine and want to buy more
magazine fr0m the same provider. The images on this
page will also relate to the text on the pages making it
easier for the reader to decide whether or not they want
to read the text.

36. Proposal – Flat Bass

37. Proposal – TV