School magazine analysis

1. Masthead is placed in the
top centre where it should
be to create a theme and
eye contact with the
audience. The sense of
bold and simple want
capitals to attract
attention from a wider
audience.
The storyline shows
what’s inside of the
magazine to make reader
buy the magazine. The use
of font highlights the
importance and matches
with the masthead. They
attract a wider audience
and the font follows a
clear house style with the
magazine.
Barcode, price and data
are important in the
magazine as they
represent of marketing
and selling the product to
their audience.
The main cover line shows
it importance by having a
similar size to the
masthead, which suggest
that “New Term” is as
much important as the
masthead “Result.”
Taglines sums up with
what the magazine is
about and what’s waiting
for them inside of the
magazine, which this
allows bring a wider
attention of audience.

2. Throughout the magazine
front cover, the colour white
really stands out because its
quite thicker comparing to
the background. Also the
font is bold and no other
text on the cover is which
makes it more
understandable and eye
catching to the main target
audience, which is teachers
and students.
The yellow font of the main
cover line points out on the
cover magazine which
briefly explains what the
article is going to be about
– “Teenage stress.”
This part of the magazine
cover will appeal to the
student the most as they
only will be interested to
read the article.
The most readable
colour that is used on
the dark background is
white and by comparing
this to the background,
this creates a happy
emotion because its
bright and bold.
The use of blue and pink
suggests that this
magazine is for any
gender you are, no
matter if you’re a boy or
a girl, it shows respect
and treating everyone
the same.
The main image
connotes that the
magazine is about
school as the young
student wears her
school uniform.

3. The main colour for the
masthead is white to stand
out the word “Academy.” The
masthead represents the
theme of magazine and it
allows students and teachers
to be readable from far.
The top and bottom border
both are the colour of blue.
This relates to the colour
scheme of uniform as the
same colour is repeated
throughout the magazine. The
layout of the magazine creates
the feeling of professional
school magazine, as they use
neutral light blue shade which
gives a connotation of
calmness. Also it stands out
because of the contrast with
writing.
The colour red goes well
with the blue and white
background because it
makes the information
stand out compared to the
rest of the magazine content
on the cover page. This
effect draws the readers
straight into the red parts
which is probably what the
designer wanted for them to
read, which shows the
importance of the quote
“NEW!”
Turquoise colour
compliment the blue and
white really well. It doesn’t
stand out as much as red or
white on the cover magazine
but it relates to the colour
scheme of the students ties
which shows the reader
what is the main school
colours. The effect of this is
that it makes the reader
recognise and remember
the schools name.

4. The main colour scheme of
this magazine is black and
yellow this connotes that
those are the main colour
of school uniform or logo.
These colours makes the
magazine bold and stands
out to a reader. However,
the colour black is more
relate to mystery, death and
evil but the uniform might
have a different effect and
influences on this.
Date line and issue
number is important to
included on a magazine
so that the readers
know that they have
the latest issue and tat
the information is up to
date.
Straps are important to
include as it is generally
the unique selling point
of the magazine, and so
the line that people
read and is aids their
decision on whether to
buy the magazine or
not.
Main Image is used to
portray what the
magazine is about through
the use of an clear image.
School logo is used to
show what the magazine is
for and therefore is useful
to be included as a
symbolises to the purpose
of the magazine and what
it is generally going to be
about.
Masthead is used to inform
the target audience what
the magazine is for and also
what it is about, so in this
case it is about a school, so
the Masthead is the name
of the school.

5. Audience Research
THINGS INCLUDED IN A SCHOOL MAGAZINE TALLY
Student achievements ////
Key events coming up /////
Pictures of the school //
Information about the school /
School contact details //
Pictures of students /
I have asked fifteen people what they believed to be common and essential elements that should be
included in a school magazine. My results are shown below in the form of a tally chart. The audience
research is important as it is a way of understanding what people believe is the best for your new
school magazine that will create a wider audience, but also gives the producer a further
understanding of what needs to be included in the product to be able to please the target audience.

6. AS Media Studies Preliminary Task –
School Magazine Front Page Proposal Form
Target audience The target market will range from 11 to 18 years old, being the students of the school as well as
potential students. However, the magazine would also be suitable for the parents to read in order
for them to have more information about the school and what’s going on at the school. In order for
my magazine to be appealing to this range of audience, it should include colours that will be
suitable for both genders.
Possible title ideas • Douglass Artists
• Douglass School
• Douglass
Main image Long shot of students in uniform to represent the school
Main cover line Barcelona Trip
UCAS Application
Best role model
Additional key images Headboy and headgirl results
Additional cover lines Priory is the priority
Typography: Size 12 for general text
55.5 for masthead
Background
colour/image There will be one log shot image that will support the background for the cover lines.
Technical
considerations
Props I may include are computers, pen and an exercise book for the main cover, to show that the
student is working, and pieces of paper for the photo of students with their results.
Lighting will be natural, people included will be in sixth form common room or art block The setting
will be outside to show a variety of the school.

7. Preliminary exercise - Produce a front cover of a school magazine. Front covers must include a
photograph of a students. Below start to sketch what the front cover of your newsletter will
look like.

8. Preliminary exercise - Produce a contents page of a school magazine.
Below start to sketch what the contents page of your newsletter will look like.