Emily Shaw was creating campaign posters with the phrase "Surviving or Thriving?" and found that the original font's letter H looked like a U at a quick glance. She used the polygon lasso tool to cut out the dash in the H and move it higher up to make it clearer to read quickly. When adding logos to the posters, she experimented and found that while all worked nicely, the yellow speech bubble contrasted too much with the color scheme, so she changed the color to better fit the posters' look.