evaluation

1. Evaluation: Task 5
Emily Shaw

2. Constraints (Legal, regulatory and financial
perspective.)
• When carrying out the production time of the production weeks of this project and creating the business cards, logo and
mock posts for social media I found that elements of copyright could cause some problems as I created a range of different
business cards that my client could choose from and one of the designs I created I wanted to use a marble background but
I didn't want to just use a marble texture from google images as this would cause copyright issues so I took a photo of a
laptop case with a marble texture on it and then chose to highly edit it to up the contrast and brightness to make a more
striking background to the design. Other than this I don’t feel like I faced any copyright issues because I chose create all
the elements of my designs by hand either by warping shapes, or using other techniques to help me to produce the
graphics that I wanted specifically. Even with the small elements of my designs like with the small pair of scissors in the
logo I chose to make them using shapes that I had warped and coloured to help avoid any copyright issues but also so that
I could get them exactly how I wanted them to appear. Another thing that I need to be careful with was selecting was the
fonts as I found my fonts on DaFont.com and when finding the perfect fonts I was sure to only use fonts that either said
’100% free’ or ‘Public Domain’. Not only this but when I was creating the logos I did adapt the fonts slightly anyway so that
it would fit with my design ideas better for example with the second logo I made the font was much more curly and
feminine however I wanted to hang a pair of scissors on the ‘K’ if New Look but the font didn't make this possible so I
simply drew on a loner K which would suit my idea to have the scissors hanging off the K to help tie in the hairdressing
idea to the name of the company.
• When it comes down to the regulatory side of advertising I had to ensure that the work I created would go against any of
the ASA (Advertising Standards Authority) guidelines. However due to the type of project I was doing and the client I was
working for and the type of work I would be producing which was more informational to the company I feel like there
wasn’t many if any guidelines which I could've broken with this project.
• I didn't face any financial constraints with the work I was creating as this was all left up to my client and the majority of the
work I was producing would be used on social media other than the business cards which would need to be printed but
other that the things I needed for this project like Photoshop was something I already had available to me.

3. Managing the project.
• I feel that I managed the project quite well based on the things I needed to produce and the
time I and to produce them, as I knew I wanted to create more than one option for my client as
I felt that was the best why to create something that they were looking for as they were left
with multiple options to which she felt was more suitable as by the end of the 2 weeks I had 4
main business card options along with the corresponding social media designs, 2 logos and
mock Instagram and Facebook posts which she could caption and post in the future.
• As well as this I think the way I approached the project worked quite well in order for me to
produce the different options for the client. As well as this I feel like although I didn't stick to
my production schedule because I was ahead of it a lot of the time the project still went well
because everything was finished on time and had the chance to give my client different options
for the designs I created.
• The way I managed the project was to do each element of my brief in sections so that I wasn’t
doing a bit of everything all at the same time or starting something and not finishing it, I made
sure that I had completed one bit of the brief before I moved onto something else. For example
I made sure I had completed the logo before I started on anything for the business cards or
social media posts to ensure that everything was completed in time.

4. Time management.
• Although before the project started I had produced a well thought out production
schedule I just found that I had various different ideas and much more inspiration
to try different things once I had actually started the design work so I drifted from
my original production schedule. However I still achieved the same amount of
work if not more as I produced extra for the client but also I did still to the idea of
wanted to have my project finished by the 17th so that I had the last day of
production to go back and change anything that I wasn’t happy with and also
gave me time to save all my final pieces as jpegs and higher quality files so that I
could get them prepared to send to the client for her to use and get the business
cards printed for her company therefore I found having this day to get everything
sorted and improve anything very beneficial as it meant that I had everything
completed on time.
• As well as this I feel like my time management was good as I did complete
everything that was asked of me in the brief and did have everything completed
on time.

5. Communication with the client.
• My communication with the client has been fairly limited but also more helpful and good positive
face to face conversations, the first conversation was when discussing the brief and what was
asked of me and then another conversation after the first week of production to show her the
work I had already created and wanted to find out her opinion on the work I had already
produced and find out if I was on the right tracks with the things I was producing and that they
were the type of things that she was looking for. The final interaction with my client was showing
her the final products and sending her the final copies of the work I had created from looking into
the brief.
• As the brief that my client gave me was fairly open and gave me a lot of freedom with what I
wanted to produce and what I felt would work well and the only limitation that I had to work with
was the information that she wanted to be on the business cards and other than I just to create
something that represented hairdressing in the logo and business card.
• Also I feel like although the contact I had with my client was limited I still got the feedback I
needed and through the communication with my client being face to face it was out easier to
discuss ideas and explain what each other meant rather than just guessing through emails. As
well as this it made it easier to understand what she was looking for what styles she liked for the
design work rather than me just doing what I liked it was easier to ensure we understood each
others ideas and what would and wouldn't work.

6. Did you meet the requirements of the brief?
• The brief that I was given with fairly open and didn't have many restrictions and
limitations as I was given a lot of creative freedom when it came down to the
design work. The only limitation I had was that there was specific bits of
information that she wanted to be on the business cards for example the
Facebook and yell.com information needed to be on them as well as the contact
information such as phone numbers so that possible customers can get in touch
with my client easily.
• Although I did complete all of the requirements in the brief as I produced the
logo, business cards, Facebook cover photos and mock social media posts which
consist of images that my client had previously taken of various styles and cuts
she had done before so I just pieced them together in a more interesting way to
show the final results of her work. As well as this the business cards I produced fit
the brief as they all clearly relate to hairdressing, as does the logo but they also
feature all the necessary information that my client requested to have on the
business cards in order for her to possibly gain new customers and promote her
business.

7. What have you learnt?
• From doing this client project I have learnt many things from how to work well and communicate well with a client
and understanding that it is based on what is best for them and their company. As well as this I have learnt how to
work with the restrictions of a brief and how to adapt my ideas to fit the clients wants and needs which before I
had never had to consider and it was all down to me and I could make all the big choices in the design work but in
this I had to take on the opinion and feedback of the client who had the final say. I have also learnt that the best
way of communication with the clients when possible is through face to face conversations as its much easier to
describe and show your ideas and what you're planning to do, as well as his you get instant feedback as you aren't
wasting time possibly making something that the client didn't like you instantly know whether or not you are on
the right track with your ideas and work. However in some cases it may have been more helpful to have the
feedback in writing so that I can reflect on it and interpret it to help adapt the things I had created. As well as this I
learnt how important it is to work with copyright laws and ASA guidelines when creating something for a client.
Also from this project I have learnt that trial and error is key when producing something that has to fit a specific
brief as some things wont work the way you wanted them too but as long as you communicate this with the client
then there should be no issues about what you plan to do and will also save a lot of confusion if you say it will look
one way but then you test it out and it isn't as good as you wanted it to be it wont be a shock to the client when
you show them the final piece and its very different to what you pitched to them.
• Another thing I have l learnt from doing this client project is that I have developed Photoshop skills as I have never
designed a business card so from doing this project I've learnt what works well and what doesn't for example I
found that I preferred the look of a landscape business card rather than a portrait business card as it looks much
better and flows well with the overall look of business cards and the professional look they should have.