Institution Research

1. Structures of Conglomerates
Example of Magazines from Conglomerates
Research into MOJO magazine:
 MOJO is a music magazine that is published now by Bauer but initially by EMAP.
 It’s editor-in-chief is Phil Alexander, it is published monthly and its
first issue was in November 1993
 It is based in the United Kingdom, London.
 It keeps to classic rock aesthetic and featured artists such as John
Lennon as its cover stars.
 www.mojo4music.com
 It includes in depth coverage of both popular and cult acts and many
critics have written for it.
 It is sometimes criticised for its frequent coverage of the more classic
rocks acts rather than the less mainstream artists.

2.  It has produced many special editions such as the all-Beatles issue published to
mark the release of The Beatles Anthology.
Research into Kerrang!:
 Kerrang! Is a UK-based magazine based on rock music and is published by Bauer
Media.
 It’s editor is James McMahon, it is published weekly and it’s
first issue was in June 1981
 It is named after the distorted noise of a power chord of an
electric guitar.
 www.kerrang.com
 It initially focused on the New Wave of British Heavy Metal
phenomenon and on the rise of hard rock acts.
 Angus Young was featured on the first cover.
 It was initially a monthly magazine, which then developed to
be fortnightly bases and in 1987 it went weekly due to its
popular demand.
 It includes many acts such as Bon Jovi, Metallica and Poison.
 Some oppositional readers criticise the magazine for repeating this process every
time a new musical trend becomes popular.
Synergy within the Conglomerate
Kerrang! Radio
 Kerrang! Radio is a specialist rock music radio
station that broadcasts across the UK and DAB and
Freeview.
 Its slogan is ‘Everything that rocks;
 It plays modern & classic rock with speech programmes that targets young people
and an adult rock audience.
 It is connected with the Kerrang! Print magazine in name, ownership and style,
although the radio station has a more mainstream adult rock output.
 It features more indie and alternative music compared to the magazine.
Kerrang! Tv:

3.  Kerrang! TV is a digital television station that is owned by Box Television and is
connected to the magazine Kerrang!
 It contains music videos which are often requested from playlists and audiences
watching.
 Its playlist is mainly metal and punk although it does occasionally play unusual
expectations.
 It was launched in Spring 2001 and it is sister channelled with 4seven, Film4 and
Kiss.
 www.kerrang-tv.co.uk
 Many of the videos are heavily censored and takes form of dubbing out the
offending phrase or by blurring the picture to be appropriate to the audience
watching
Structure of Corporations
Example of Magazines from Corporations
Research into VIBE:
 VIBE is a music and entertainment magazine that was founded by Quincy Jones.
 The editor-in-chief is Jermaine Hall and it is quarterly published
 They predominantly feature R&B and hip-hop artists, actors and entertainers.
 They magazine’s demographics is predominantly young, urban followers who enjoy
reading and learning about hip-hop culture.
 It was launched in 1993 in partnership with Time Inc
 It was originally names Volume however it then became Vibe.
 Vibe magazine and Vibe.com and VibeVixen.com had been sold to Spin Media on
April 25, 2013

4.  Vibe is known for the creative direction of their covers
 Artists such as Mary J. Blige, TLC and Beyoncé have been featured on the front
covers.
 The magazine features music reviews, up-and-coming artists, celebrity gossip and
models of all ethnicities.
 They try to keep up with fashion and styles.
 It is based in the U.S, New York and its website is www.vibe.com
Synergy within the Corporation
There are many synergies within the brand VIBE; firstly there is Vibe.com which is using
the online media to produce articles and entertainment.
There are four main sectors on the website; News, Music, Entertainment and Style which
update and add articles. They show what is trending in the music industry. In doing this,
Vibe can branch off and encourage other types of people to get involved and wil l also
promote the purchases of their magazine.
There was also an annual award show which featured many different artists and gave out awards
based on the popularity of their music voted by their fans. This would draw lots of media attention
as well as people watching which would encourage more people to buy their magazine.