market research

1. Market Research-
Music Magazines

2. Clash Magazine
AboutClashMusic.com
Advertise
-”Clash Magazine is a multi-award winning music magazine that launched to critical acclaim in 2004,
combining underground and mainstream music genres that includes fashion, film and entertainment in its
subject matter. Clash Magazine is currently strategically poised at Issue 99 released in November 2014 whilst
we realign for a second decade of Clash impeccably curated print & multi-media content.
ClashMusic.com launchedin early 2008.”
The website enjoyed a redesign, bringing it in line with the look of the print magazine, in October 2012.
Target Audience- 18-35 year olds
• Founders
• Iain Carnegie - Art Director
• Jon-Paul Kitching - Advertising Director
• Simon Harper - Editor
• John O'Rourke – Publisher
Social Media:
Twitter: 55.6K
Facebook: 48758 likes

3. Loud and Quiet
“Loud And Quiet is a free monthly music magazine that features new indie, alternative, electronic and
rock bands and artists. Founded in January 2005, it is distributed heavily in and around London as well
as 30 other UK towns and cities. Its design style is clean and minimal.”
Social media:
Twitter: 21.1K followers
Facebook: 6885 likes
Target Audience: target audience would be mainly people in their early 20's

4. NMA
“New Musical Express (NME) is a British music journalism magazine published since 1949. It is largely
associated with rock, alternative and indie music. It was the first British paper to include a singles chart,in the
edition of 14 November 1952. In the 1970s it became the best-selling British music newspaper.”
The publisher is Time Inc UK
Target Audience: The average age is 25 year olds
Social Media
Twitter followers- 798K
YouTube channel
Facebook likes- 591570

5. Mojo
“MOJO is the world’s largest UK music magazine, delivering a
monthly dose of world class journalism and iconic photography
to an audience of extremely passionate music consumers. If you’re
featured in MOJO, you matter.”
“MOJOis a popular music magazine published initially by Fmap, and since January 2008 by Bauer,
monthly in the United Kingdom.”
Social Media:
Twitter: 100k followers
Facebook: 88478 likes
Publisher: Bauer Consumer Media Ltd
-Target Audience: the age range
would be around 35 and over and both genders.

6. Billboard
Billboard is a American magazine however is sold in the UK.
Social Media:
Instagram: 1.2 M followers
Twitter: 3.31M
Facebook: 5051414 likes
Target Audience: females 15+ years old.
Billboard(stylized as billboard)is an American music magazine, originally
headquartered in New York City, New York now owned by Prostheses Global media.
It was first published on November 1, 1894. It is distinguished as being among the
oldest trade magazine in the world.
Billboard was founded in Cincinnati on November 1, 1894, by William H. Donaldson
and James Hennegan.[Originally titled Billboard Advertising it was a trade paper for
the bill posting industry, hence the magazine's name.
I like the look of this magazine and the contents of it more than another UK branded
magazines because Its in the style id like to do in my own magazine in relation to
colours and layout.

7. We love Pop
-The magazine will target a core audience of 13-15 year olds with in-depth interviews with pop stars, behind-the-
scenes exclusives, photos and a "high-end cover gift" designed to appeal to a savvy teen audience.
-‘We Love Pop’ is edited by Malcolm Mackenzie, the former music editor of News International’s defunct free
newspaper the London paper, and will launch with a print run of 200,000.
-Social Media:
Twitter: 13.2K followers
Instagram: 2,919 followers
Facebook: 39869 likes
Have a popular tumblr account
-Analysis of ‘”We love Pop magazine”:
http://www.slideshare.net/preverm1/we-love-pop

8. Music and Riots
• Music and Riots Magazine is an independent monthly music publication, dedicated to bring the
latest genre-pushing work from the most innovative artists.
Social media:
Instagram:41 followers
Twitter: 704 followers
Facebook: 3692 likes
Its target audience is people around there 20’s for both genders.
Its an upcoming magazine that try's to include upcoming artists and events inside.