2. .
Q is a popular music
magazine published monthly
in the United Kingdom.
Founders Mark Ellen and David Hepworth were dismayed by the
music press of the time, which they felt was ignoring a generation of
older music buyers who were buying CDs — then still a new
technology.
Much of the magazine is devoted to interviews
with popular musical artists. It is well known for
compiling lists. It has created many, ranging
from "The 100 Greatest albums" to the "100
Greatest '100 Greatest' Lists".
Q was first published by the EMAP media
group in October 1986, setting itself apart
from much of the other music press with
monthly production and higher standards of
photography and printing. In the early years,
the magazine was sub-titled "The modern
guide to music and more".
According to valid
statistics*, the majority of
Q’s readers are male, with
the percentage for men
being 66.2%. The statistics
also show that 83.8% of
the readers are 15-44
years of age.
3. Reader Profile for Q Magazine
• The majority of Q's readers are male, with a percentage of 66.2%
they overrule the amount of women readers.
• The average reader falls between the age range of 15-44 years old.
• This shows that because this magazine appeals to people of such a
big age group that they have the ability to cater for everyone's needs.
• They Target people who enjoy music from popular artists like Adele,
Beyonce and classic artists like Madonna and John Lennon.
• Q’s readers prize its lavish photography, in-depth reporting
and sense of humour.
• Q’s audience is younger and more affluent than any other music
monthly.
• 97% of readers rate Q as a quality magazine. In research it
outperforms competitors on measures such as best interviews, writing
and awards winning photography.
4. The UK’s Fastest Growing Music
Magazine
CLASSIC ROCK is the definitive, high-voltage Rock ‘n’ Roll brand, going
behind the scenes to bring you news, views, in-depth features and exclusive
interviews with the biggest names in rock – past, present and future; tour
dates, retrospectives, the hottest newcomers, backstage gossip and the
biggest rock reviews section on the planet.
Read by a loyal following of 35+
Affluent Informed Influential Men,
many of whom are entering a life
stage when they are regaining their
wallets, freedom and teen spirit.
Consumers of classic rock
Classic Rock is influential: 96% have taken a
positive action as a result of seeing ads/articles in
the magazine
Classic Rock is a British magazine dedicated to
rock music, published by TeamRock
Although firmly focusing on key bands from the 1960s through
early 1990s, it also includes articles and reviews of contemporary
and upcoming artists it deems worthy of note.
key facts
Circulation: 71,242
Readership**: 149,608
Launched: 1998 Frequency: 13 pa
Price: £4.99
5. Reader Profile for Classic Rock
The majority or Classic Rock readers are white males aged 14-30+.
The key thing that the readers of Classic Rock are Men that love the genre of music
which is rock, And that they are men who aren't afraid to splash a bit of cash, so
therefore are middle class. We know this fact because this magazine is one of the
more expensive magazines on the market. Costing £4.99, it is published monthly so
even though they are aiming for the middle class audience they are still getting the
working classes money because it isn't published every week so they can afford to
spend £4.99 a month on something they enjoy.
6. Mojo is an educator, a living archive and a trusted source of musical excellence. Mojo
provides its audience with an authentic, independent, and emotional connection to the
music. Its also the last word on whats good, for music that is timeless, and where to go
next. Mojo is loved by its readers, the music industry, and by musicians alike, because it
engages them on the subject they love the most.
An editorially themed cover mounted CD. A 30
page plus reviews section known as Filter, which
brings you the best in music that month.
Mojo goes in deeper than any other magazine and
creates an experience that is immersive, and that the
readers can luxuriate in. From The Beatles to Battles,
and The Ramones to Radiohead. Classic, sitting
comfortably with cutting edge, and quality being the one
constant impotence.
MOJO is the world’s largest UK music
magazine
CirCulation
91,678* readership
218,000**
Mean age
37*
MOJO is THE MUSIC EXPERT – a magazine of
high brand
values and integrity. A carefully crafted musical
archive covering the very best of music across
genres. From classic and modern rock, folk, soul,
country to reggae, electronic and experimental. It
prefers to celebrate quality over popularity – music
that will stand the test of time.
MOJO Do something called
The MOJO Honours List is
which is an annual awards
ceremony.
MOJO is a popular music
magazine published initially by
Emap, and since January 2008 by
Bauer, monthly in the United
Kingdom.
7. Reader Profile for MOJO
MOJO is a rock music lovers, which target a specific audience
that love a specific genre of Rock. The targeted age would be
from mid 30’s and over. The gender audience is more likely to be
made up of the majority of men readers due to the stereotypes
behind music tastes.
Circulation- 91,678*
Readership-218,000
ABC1 Profile- 66%
Mean Age-37 years
8. Male: 74%
Female 26%
Median age: 23
Student 42%
ABC1: 68%
Circulation: 33,875
Readership: 325,000
NMEKey stats
Not surprisingly NME readers are completely
obsessed by music. Reader research has
demonstrated that they rely on the editorial and the
ads to keep them up to date
with new music. This knowledge then makes them the
authority in music in their peer group.
New Musical Express (NME) is a British music journalism magazine
published since 1949. It is largely associated with rock, alternative
and indie music. It was the first British paper to include a singles
chart, in the edition of 14 November 1952. In the 1970s it became
the best-selling British music newspaper.
An online version of NME, NME.com, was launched in
1996. It became the world's biggest standalone music site,
with over seven million users per month.
9. Reader Profile for NME
The average reader of NME are in there early 2os.
69% Of the readers of the magazine are males with 52% working full-time
and 29% still studying. The total readership spends around roughly £326
million on audio equipment per year, typically going to live music events and
other live shows as part of their spare time, this means that the readers of
MNE magazine are into music and are willing to spend their money on things
they enjoy. The readers also find clothes and their image as important. 71%
of the readers think it is important to look well dressed and 45% spend a lot of
money on clothes.
10. Masthead-
The big white letter Q contrast well with the Bold red
background colour. This is there branding logo.It stands
out on the music stand. So customers know exactly
were the magazine is, and it draws in more readers.
Main image-This is the main focus of
the front cover. It is the artist himself
which advertises the magazine that
they get the hottest most up to date
artists. Most front Covers of Q
magazine are Medium close
up.Which shows off which artist is the
main story.
Cloud scheme-The magazine Q mostly consist of the colours red, black
and white. This is their signature colour scheme.It has a splash of baby
blue as a background of some the cover lines. The colour pink of the T-
shirt is subtle and is in contrast withe the hole image. The red bold colour
stands out. The colours compliment each other and it gives a calm cool
professional feel. This colour scheme is mature ad fits there target market.
Feature Headline-
His name is the Feature headline, this
clearly tells the reader it is clearly about
Tinie Tempah. This is effective because
people who want to know about the artist
can clearly see which artist it is about.
The font used is as if he has signed the
magazine. This is effective because it gives
the reader a personal connection to the
magazine and makes the reader feel
special.
Headline-
This outlines that it is a special addition,
this makes this copy collectable item for
fans. Also using this technique makes
this issue more desirable and important
for people who collect the magazines.
pug-
By saying 1 of 25 to collect this entices
customers to collect and buy all of the
copy. This selling techniques helps to
sell as many as possible. Making it a
collectable item and adding more value
to the magazine.
Price-
Not having the price of the magazine on the front cover is
important because the target market they are going for is middle
class. These are people with money and don't look for the
cheapest magazine. This adds a bit of class to the magazine.
By not advertising the price they are focusing on people who
have expensive taste and most likely have a more of
professional career and who have a passion for music. This
makes the magazine stand out has upper class magazine and
makes the customer feels like the magazine producers take
pride and quality of the magazine as a priorate.
11. Main Image-
The main image you can clearly see
is the biggest one.
Matt Bellamy which is the lead singer
of muse. This advertises the band
and because the picture is bigger it
shows that he is more important than
the other pictures.
Logo-
The logo Q is running threw though
hole magazine even on the content
page. This is to remind the reader that
the magazine they are enjoying is Q
magazine and to go and by more. This
branding technique helps them to get
the magazine well known and keeps
the readers informed thats it is one of
the biggest and best music
magazines.
Layout-
The layout is simple but effective. It doesn't have too much information, so it
doesn't become confusing and boring. It is easy to navigate and see which
pages are were. The three pictures give the reader a feeling of how the
magazine is what it is going to be like. On the picture it tells the reader what
page it is going to be on and were to read that story. This gives the reader a
taster of what they are going to find and read about.
Picture-
The proportion of text to photo is 75%
picture to 25% texts. This shows that the
information is condensed and confined.
This shows that they have put the main key
facts on the page to make it less confusing
for the readers. This shows that the photos
are more important than the information
they take a more of a hierarchy than the
information. However the pictures still have
numbers on showing what pages the
certain pictures are on. Because it is a
contents page it needs to be quick and
easy to navigate.
Column-
The content page of the writing is
set out in a column this makes it
quick and easier to access were
everything is. The page numbers
are big and bold thus also making
it easier and quicker for the
readers to access were everything
is.
Masthead-
This is important because it acts as a title for the
content page. Using the word “Contents” page in it
shows that this page is clearly the content page, this
also tells the reader that the will find the information
of the page numbers.
Colour scheme-
The colour scheme is simple, thus making
it effective because the bold bright red
colour is in contrast to the black and the
white of the rest of the colours. Thus
making it easier of the reader to read. The
white colour also stands out just a much
as the red and compliment each other
because they don't overpower one
another and doesn't make the reader
confused.
12. Graphic art-
The big J is the beginning of the artists name Jay-Z.
The size of the letter is dominants because it is the
biggest letter on he page. This shows how important it
is. The colour red runs threw out the magazine it stands
out and catches the readers eye, This makes the reader
drawn in so it will makes them also focus on the
information.
Photo-
The huge medium close up of the artist shows thats it is all about
him. Because it takes up one half of the double spread shows
the importance of it and shows that the picture has the hierarchy
of the double spread. There is a splash of red colour across half
of his face. This keeps the scheme of the colour red that is
shown threw out.
Letter form-
There are two letter
forms on this page capital
T and capital H. The
importance of this is to
suck the reader in and
makes the reader read all
the text.
Columns-
The text is set out in clear
columns this makes the
magazine neat and easy to
read. The readers are not
confused and can easily
understand the text. The layout
is simple which gives a
professional feeling, that they
are wanting to make it good for
the reader to read it quickly.
Typography-
The style that it is written in is formal and clear this gives of a professional feeling. The
leading between the text is quite small this shows that there is a lot of information, it
could make it complicated however because they have made it clear and simple it
doesn’t make it complicated. This shows that the article writer knows his/hers stuff
about the artists. They have picked out main facts which they think the readers want to
know, which makes it feel less packed and easier to navigate around.
Hierarchy-
There are many pieces of word
that take a hierarchy in the article
for example the the Colour of the
artist name “JAY- Z” is red and the
rest of the main texts is black.
Thus making the words standing
out and draws the attention of the
readers so they make sure that
the readers know wear to look and
which information to focus on.
This also reminds the reader that
the article is about Jay - Z making
it important that the readers know
exactly who he is. Another
example is that of the
“RAPRADAR” this is bigger and a
different font and colour to the rest
of the words. This catches the
readers eye and makes sure that
they know exactly what it means.
This technique is a way of
informing the readers what is most
important.
13. Headline-
This outlines what the this particular
magazine issue is going to be about. The
best music relating to the rock music. This
therefore tells the readers clearly if you
buy this specific issue what they will find.
The bold gold lettering gives a special
addition feeling, that this magazine is a
very unique copy. By saying “best of
2012” it entices you in and it gives the
reader the feeling that the magazine know
what they are talking about and give an
over view of the year. Which is different to
certain other issues.
Masthead-
The small bold coloured white word “classic” is in contrast to the big bold also white
coloured word “rock”. The size difference is effective here because it makes the reader
focus on the Big word “rock” and then they read it and realise that the title of the magazine
isn't ROCK its classic rock. This makes the reader have to think and focus on the wording
of the title which therefore once they have put the words together they read the other things
that are in the magazine. It brings the reader in and gets them interested to think about
what the magazine is about. Which they clearly see if they read the other words
surrounding the title. Which makes the reader read on drawing in the customers.
Colour scheme -
The colour scheme is dark. This
gives off a dark rock feeling. This
is in contrast to the dark heavy
genre of rock. It also gives the
feeling that the band is dark which
you can clearly see they are a rock
band.
Main image-
The main image is a medium shot
,the picture is clearly the band
this is important because it shows off
the band as its self which will draw in
there fans. Which creates more
readership.
Feature headline-
The feature headline is a question. This therefore
make the reader think about what is asked which
they can interact with there friends and discuss it.
This also makes the reader to buy the magazine to
see what the magazine says. Also it stats the band
Rush which the question asking about, this will
make the fans of the band buy the magazine. The
colour of the word that tells which band it is , is red
this is in contrast to the white coloured bold words.
This stands out so if the readers forgot the name of
the band they know exactly which band it is.
Barcode and price-
The barcode is shown clearly on the front cover
this makes kit easier to buy and scan the item
yourself. This is important if you are at a local
store and are self scanning it. The pricing is not
shown on the front cover because it adds a level
of class and sophistication the target market they
are going for is middle class, people with money.
The people buying it don't care particularly about
the price but about the quality. Doing this the
customers that are loyal and buy all the copies
know exactly the pricing which shows that they
are loyal customers because they pay attention
to every detail.
14. Logo-
This advertises the magazine, It is
on the front cover as well as the
content page. This therefore
reminds the reader what magazine
it is. The logo is coloured red this
stands out clearly on the page
which keeps the branding as well
know as possible and get more
customers reading the magazine.
Picture-
There are four pictures on the
content page. There is not one
main image that stands out, they
are all equal images, This
therefore means that they are all
as important as each other. on
the picture it says the page
number, this informs the reader
what page to look at to get the
information about the pictures
shown.
Column-
The way in which the text is
layout, its laid out in a column
form. This therefor makes it
easier for the reader to
understand and navigate around.
It also makes it easier for the
reader to find the specific thing
they are looking for.
Masthead-
The masthead is like a title for the content page. This
at the top of the page, thus making it one of the first
things the reader should read.
Proportion of texts to picture-
The picture is about 80% whilst the
text is about 20% this shows that
the magazine have chosen to make
the content page have as little texts
as possible, keeping it simple getting
straight to the point. This therefore
makes it a lot quicker for the reader
to navigate around the magazine
and find help the reader to find the
specific articles they want to read.
This further more makes it less
crowded and cramped with to much
information. It also gives the reader
the feeling that maybe the pictures
are more important this therefore
gives a fun vibe.
White space-
The white space is in the background of the text and behind the masthead. This is
effective because it makes the reader focus more on the information more. It doesn't
distract the reader and from the text. Which is important because the text and the
picture are more important. This therefore gives a break from the text and picture, this
further more doesn't distract the reader with text, and makes them focus on the most
important bits.
15. Picture-
The proportion of the photo to text is about 75% to 25%.
This shows that the picture clearly takes a hierarchy and
is more important than the text. This also shows that the
publishers want the readers to focus on the photo more
than the text. This is a good way to draw the readers in
because certain readers don't want to be hit with a lot of
text.
White space-
The white space is effective here because it makes the reader
focus more on the information more. It doesn't distract the
reader and from the text. Which is important because the text
and the picture are more important. This therefore gives a break
from the text and picture, this further more doesn't overwhelm
the reader with text, and confuses them.
Hierarchy-
The word “Slave” is bigger
than the other words in the
title. This therefore makes
the reader focus on the
word “Slave”. They know
that the article will involve
something about slavery in
another context which is
important because they are
prepared for what they are
going to read about. Also
this gives the reader a
choice if they want to read
the article or not. The word
is bigger making it more
important than the other
words and catches the
readers eye, and sucks
them in so that they will
read all the information.
Letter form-
There is on letter form. The importance of this is to suck the
reader in and makes the reader read all the text. This draws
the reader in and attract the reader to read the article. On the
page it catches your eye and makes you focus on this. It also
tells the reader were the beginning of the article starts so they
can read from the beginning.
Typography-
The style of the writing concise
and straight forward this
therefore gives off a professional
feeling. The leading between the
text is quite small this shows that
there is a lot of information, it
could make it complicated
however because they have
made it clear and simple it
doesn’t make it complicated. This
furthermore shows that the article
writer is clever with words and
condensing information. They
have picked out main key facts
which they think the readers want
to know, and which facts they
don’t. This therefore makes it feel
less packed and easier to
navigate around.
16. Masthead-
The big bold title NME stands out clearly on
the front cover. The bold red colour is eye
catchy, it draws the reader in. The colour red is
a stereotypical boys colour. Which is in
contrast to the main image of the male band
The Wombats.
Sub Image-
This advertises what is inside the
magazine. This therefore informs
the reader which interests the
reader and excites them to buy the
magazine. It also acts as a plug this
also gives extra information which
is important so they know exactly
what they are going to read when
they open the article.
Main image-
This is a medium shot. The picture is
of the band the wombats. They are
being goofy which shows that they are
a fun loving band and don't care to
much about what people care. This is
shown by one of the band members
pulling the other persons hair.
Top Stuff-
This shows what extra thing you are getting from the magazine.
It adds as a plug it draw and get the readers in. The bright colour
yellow is eye catchy and you are automatically drawn to reading it
to find out about the magazine. Having certain word in bold makes
these more important and of a hierarchy this therefore is put there
to show the readers to focus on the words.
Colour scheme-
The colour scheme is bright and
colourful, the bright yellow catches
the readers eye and sucks them in,
it also is a sunny exciting colour.
This therefore makes the magazine
have a fun wacky feeling. Which
excites the readers to buy the
magazine and read every page. It
doesn't make the reader feel bored
and dull. The yellow colour is in
contrast to the bold red colour that
flows threw out.
Barcode-
The barcode serves a simple
but important function. It is used
on the front cover in order for
the customers to purchase the
media product.
Pull quote-
This is pulled from an article that is in the magazine. It gives the reader a
feeling of what the articles will be about. It is important because it serves the
purpose of drawing the reader in and making the reader feel interested and
excited about the article. This therefore entices the reader to buy the
magazine. It has to be catchy and clever other wise if it is boring it will not
catch the readers eye and serve its purpose.
17. Layout of the index-
The layout of the index is in column, this
makes it easy and makes it quick for the
reader to read and understand. This
therefore make it easier of the reader to
locate certain pages they want to read,
this furthermore makes it less confusion
and boring. Making the index easy to
navigate around makes the reader feel
less stresses and more relaxed which will
make the reader want to by the magazine
again and keep coming back for more.
Masthead-
The masthead is still on the content page. This is the logo of NME. The colour red is
running threw the magazine. This reminds the reader that they are still reading NME
magazine. The word “THIS WEEK’ is in block capital letters standing out on the page,
drawing the readers attention. Using the capital letters show this is important and that
we should be drawn to it because the information is important.
Letter form-
There is a letter on the content
page. This captures the attention
of the reader. Thus trying to get
the reader to read the information.
The letter is also in black bold
which is a good technique to use
because it also adds another level
of grabbing the readers attention.
Promotion-
Even on the content page they are reinforce subscription to the magazine. This makes the reader think about if
they are enjoying the magazine they should subscribe. They are also making it easy to subscribe by saying “go to
magazinedirect.com/NMEplug”, this is an email address making it easier for the reader to access how to
subscribe. Thus putting this on the content page this is the last page they are going to read making the reader to
feel like they should. This also is making the magazine becoming more popular and getting more customers. The
magazine don't miss an opportunity of attracting more customers and promoting the magazine, making the brand
more well known.
Picture and text proportion-
The text to picture is a higher
proportion. It is about 75% text
and 25% picture. This therefore
reinforces that the content page
is all about the getting across the
information to the readers so
they know exactly were to find a
piece of texts.
Colour scheme-
The red colour scheme runs threw
out into the content page, The colour
red is bold and stands out on the
page.This is in contrast to the black
that also runs threw the content page.
This compliments the colour red
because they don't out shine each
other thus not confusing the reader
and giving them a head ache.
18. Picture-
The proportion of the picture to the text is 50 % 50%. This
shows that the text is just as important as the picture. They
both share a role in giving information and entertainment.
Which is important by drawing the readers in and making it
easier for them to understand.
Letter form-
The letter form is the same
colour as the word on the other
side of the double spread this
contrast well. It also keeps the
feeling that the text is just as
important as the picture. They
are both equal and one is not
over shadowing the other. The
letter A being big stand out on
the page and tells the reader
clearly the text starts there. It
also is bigger than the other
letter form showing this is more
important because it serves as
a more important part.
Column-
The layout of the text is set
out in column. This makes it
easier for the reader to
navigate and understand the
text. This therefore makes
the reader feel they can read
it at there level and not that
they don't get confused
about what they are reading.
Colour-
The colour orange is a subtle shade, this is gives a calm and
relaxing vibe. This therefore is different to other magazines
because they are so bright and colourful which sometimes over
powers the page. This gives of a professional feeling. This
therefore draws the more of a middle class audience. This is also in
contrast to the light shade of brown that the man in the picture is
wearing. This therefore makes it classic, and an elegant look.
Layout-
The layout of the double
spread is very simple
design of 3x3 grid. It is
split up like this because it
make it easier for the
reader to see the overview
of the hole double spread.
Letter form-
The letter form on this page is a big capital letter F this start the sentence
of the next paragraph. This is important because it draws the reader in to
read the next sentence. This breaks up the paragraph this further more
makes it easier for the reader to understand and read it, it doesn't
overwhelm them with to much information in one go.
Hierarchy-
The words are bold and
larger than the rest of then
texts. This takes more of
an empowering role,
showing this important to
the double spread page. It
acts as a title to the
double spread page.
Telling the audience what
some of the texts is going
to be about.
19. What the magazines have in common
?
Cover page-
What all the magazine have in common is they all promote their brand in a clear way. They make there brand clearly
visible by the readers by making the colours stand out clearly for example the cover page of the NME music magazine
they made all the surrounding texts the colour yellow and made the Branding name NME the colour red. By making it a
different colour it stand out on the page and makes it more visible to the readers, which benefits the magazine because
the consistent readers of the magazine can easily identify the brand of the magazine on a shop shelf which means they
will buy the same NME magazine. This also means if a reader is enjoying the magazine but don't know what magazine it
is they will be able to easily find out which one therefore in the future buying the same magazine creating more profits for
the magazine companies. The font also plays an important role in making it stand out by creating a fun font it is
memorable and by making the font size bigger it is seen more easily.
Contents page-
All the contents page have in common is that there is no pieces of the page not covered up by something. The
page is full of texts which is important because it shows the reader what is in side the magazine. By having a lot of
texts on the page it shows the reader that there is a lot of things to read inside. This means the readers will feel
happier buying the magazine because they will feel that by looking at the contents page there is a lot to read in the
magazines and they will get there moneys worth. They also don't just use texts on the page they all use at least a
few photos of the bands or what is going to be featured inside the magazine. By doing this it also brakes up the
amount of texts because to much texts can be bordering on the line of boring, so by using pictures it gives a fun
feel to the magazine. It also means that the readers will be able to directly see what the main story that is going to
feature in the magazine, by just looking at the picture, therefore meaning they don't have to read all the texts. This
furthermore caters for all the readers by having texts for the people who like to have a lot of information and like to
read to find out whats in the magazine or for the people who like to look at the pictures to find out whats going to
be in the magazine.
Double page spreads-
What all the magazine have in common is that they all of a letter form. This is the first letter of the first word in the
first sentence which leads into the paragraph. This shows the reader clearly were the paragraph starts and draws
the reader in to read the texts. Because the letter is bold and bigger it has a hierarchy over the other texts, because
they need the first sentence to be the most interesting and the most informative. In the NME double page spread the
colour of the letters is in contrast to the rest of the colour scheme which is subtle. By having the fonts different and
the colour different this shows the importance of typography. Because there is a to of texts on the page it is
important to make the writing fun and stylish which will entice the reader to read on and creates and overall feeling
of fun. Finally it also takes up the room of the blank spaces which can be important because it shows that there is no
space not being used, it also looks like there is more on the page than there actually is.
