market research

1. B Y LY D I A B U R L E Y

2. Contents:
 Q magazine
 Rolling stones
 we love pop
 rock sound
 NME
 Kerrang
 Q magazine
 Rock sound

3. Popular used artists:
Indie artists:
 The 1975
 Arctic Monkeys
 Oasis
 The Killers
 Lana Del Rey
 Fall Out Boy
 Imagine Dragons
 Lorde
 Marina and Diamonds
Pop artists:
 Adele
 Halsey
 One Direction
 Drake
 5 Seconds Of Summer
 Ariana Grande
 Ellie Goulding

4. Q magazine
 The ultimate guide to modern music
 Employs the worlds best music writers and photographers.
 Monthly magazine
 Website, social media.
 Partnership with Absolute radio.
 Reaches over 1 million fans a month.
 Q awards.
 October 1983
Publisher: Bauer media group
• Manages more than 600 magazines, 400 digital, 50 radio
stations. 11,000 employees.
• Bauer also has lots of other Tv shows and magazines.

5. Rolling stone magazine
 Is a biweekly magazine that focuses on popular culture.
 It was founded in San Francisco in 1967
 Total circulation in 2014: 1,468,263
 First issue
 November 9, 1967; 48 years ago
 Available in Britain
 But it is a American magazine.
Publisher: Jan Wenner

6. Mojo:
 Mojo is a popular music magazine
 First published on 15th October 1993
 Following the success of the magazine Q, publishers Emap were looking for a title that
would cater for the increase of interest in classic rock music.
 Editor Phil alexander.
Publisher:
Initially published by Emap, but then became published by Bauer in 2008.
They were looking for a title that would cater for the crowing interest of classic rock music.

7. We love pop
 Ages 13-16 years of age.
 Uses social media such as Twitter and Instagram.
 Gives away free gifts
 Has an online website with features like YouTube videos and
voting polls.
 Its available in stores such as Superdrug, WH smith, boots
etc.
Publisher: Egmont publisher
• Published 135,000 magazines
• Publish books such as frozen and kids books.

8. Rock sound
 Readers: 48,914
 Online users: 500,000
 Mobile tablets: 300,000
 Facebook: 358,000 , Twitter: 214,000, instagram: 47,000
 Total audience: 1,378,000 people
 Audience spend £546M per year on music
 50% are musicians and 35% attend over 10 gigs a year.
Publisher: freeway press Inc.

9. NME
 KEY STATS:
 Male 74%, Female 26% and the Average age is 23.
 Published weekly
 Founded in 1949
 Over 7M readers
 NME.com was launched in 1996
Publisher : Time Inc. UK
Is a consumer magazine and digital publisher in the UK
Selling over 350M copies each year.