Detailed Analysis

1. Front Cover
Typography- The font style used in the magazines
masthead is sans-serif. Sans-serif is used to create a
contemporary, modern and young feel, the bold style also
draws the eyes attention to significant elements such as the
masthead. The use of serif font in the cover story ‘Katy
Perry’ shows a feminine flair and is used to attract the
attention of the particular artists fan base which in this case
would mainly be women or young girls. This broadens the
magazines target audience as people who are interested in
the artist may buy the magazine to discover similar artists.
The typography is sophisticated and understated yet also
includes pops of colour which keeps the magazine young
and fun but also gives it an older and mature edge, this
makes it appeal to a young adult audience.
Layout- The magazine has a structured layout with many
significant features placed on the left third of the magazine
to optimize selling potential when displayed on magazine
stands or in shops. The route of the eye is used to draw
attention to the masthead and the photo of Katy Perry and
then down to the cover line. The organised structure of the
magazine re-alliterates the sophisticated yet fun feel that
the magazine conveys and makes it appeal further to a
teen/young adult audience.
Colour- The main colour used is pink with pops of yellow and blue. The pink connotes femininity which also appeals to
the target audience. Most of the fonts are black which contrasts against the light pink background and draws the eyes
attention. The captions are coloured white to also contrast against the background and to tie in with the light, fresh and girly
colour scheme. The colours of the font compliments the mise-en-scene and also the colours used in the artists clothing
which brings the whole cover together.
Images- The only image on the magazine is the central photo of Katy Perry. A mid to long shot is used to show her whole
body and outfit. Her poise is playful and flirtatious which identifies with the young/teenage female target audience. Her
outfit is distinctive and fun with colours that complement the mise-en-scene. The image overlaps the masthead which shows
that the magazine is established and doesn’t need to display the full title as the magazine is recognisable.
Language- The language used on the magazine cover is excitable and fun, the use of rhetorical questions and play-on words
entice the buyer to want to read the magazine. The mode of address is both informal and formal as it comes across formal
with mentions of ‘marketing plans ‘and ‘making money from Facebook social games’ it also has an informal feel as it
mentions ‘Mike Posner from iTunes u to the top 10’ this shows that although the magazine is fitting for the younger
generation it also has a mature and sophisticated edge.

2. Contents Page
Typography- The typography on the
contents Page is mostly understated, yet
bold for headings and crucial elements of
the contents page such as sub-titles. The
title is in capital letters which connotes
strength and solidness and contrasts
against the white background.
Layout- The layout of the contents page
is structured, it features the charts for top
albums and singles and also has a list of
what is featured on each page with a short
slug to give you a snippet of information
to lure the reader in. Everything on the
contents page is very sharp and clean cut,
for example the photos and the heading
font. The sharp effect gives the magazine
an edgy and cool feel which appeals to a
young and ‘hip’ audience. The chart
section breaks the usual conventions of a
magazines contents page is something
that only billboard magazine offers. It
takes up the majority of the left hand side
of the magazine is useful as it helps
readers discover new and relevant music.
The three pictures are numbered to show
what page in the magazine they are
relevant to which helps to interest the
reader and grab their attention.
Colour- An array of colours are used to draw the eyes attention. The picture of Katy Perry features colours like pink and
purple which connotes femininity and is likely to attract the attention of women and girls. The use of other colours such as
blue and black also show that the target audience is general and fits both men and women. The black and blue also gives a
refined look.
Images- There are 4 pictures on the contents page, three of these are blocked together on the top third of the page this gives
a preview of the magazines contents and is useful as if the reader doesn’t want to read the whole page they can find the
number of the page that relates to the picture in the bottom left hand corner and direct themselves straight to the page they
are interested in.
Language- The language on the contents page is formal to inform the reader on the contents of each page. It is short and
snappy to give the reader some information to entice them to read on. The language is mature and sophisticated as it talks
about ‘music & money’.

3. Double Page Spread
Typography- The typography on the double page spread ties in with the celebrities style and uses a mixture of both serif and
sans-serif font. Half of the title is serif which gives a feminine and girly vibe, and the other half is serif font which is bold and
strong. The use of the two fonts portray Nicki minaj’s image as it shows that she is a strong independent women. The colours
also connote the same message as they are black and pink which also projects femininity and power. The title ‘Nicki Minaj’ is the
largest font on the double page spread which draws the reader’s main attention to her. Bold and Capital lettered font is used to
highlight quotes and subtitles, this is effective as it allows the reader to skim read the main points of the article and decide
whether they want to read the full article.
Layout- The layout is structured and numbered into sections. An image of Nicki Minaj takes up a lot of the spread and so does
the bold and feminine title. The text is structured to fit around the image of Nicki Minaj and is also structured into columns. The
rule of three is used to concentrate and draw attention to the central image.
Colour- The main colour of the double page spread is pink, this connotes femininity and also makes the image of Nicki Minaj
pop from the page. Pink attracts a young girl/ women audience and also fits with mise-en-scene of the page. Nicki minaj’ outfit is
bold and patterned which makes it pop from the background. Her jewellery also ties in with the billboard logo and is fun and
eye-catching. The overall colour of the double page spread fits the demographic and psychographic of the audience.
Images- The only image on the page is the centre image of Nicki Minaj, this works well as her general look compliments the
colour and mise-en-scene of the double page spread. The image overlaps some of the text which shows the importance of the
image as it takes priority on the pages and reinforces her powerful image.